Content Accountability

  • Content Accountability: Make Every Asset Pulls Its Weight

    Content Marketing, Owned Media “Just 36% of CMOs have quantitatively proven the short-term impact of marketing spend. That figure drops to 29% when demonstrating long-term impact.” These disturbing statistics were from Paul Roetzer’s presentation at this year’s Content Marketing World, 7 Steps to Becoming a Performance Driven Content Marketer.

    Fernando Labastida/ Relevance- 11 readers -
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