Content Advertising

  • 10 Content Trends Advertisers Cannot Afford to Ignore

    … performance advertising, hopefully benefitting the entire industry. Here are 10 key trends that are redefining native advertising right now: Visual Storytelling – To sell a product you must give people a success story. They will react better to Jane’s or Jeremy ‘s experience – someone who is just like them – than a celebrity or millionaire. People…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • VIDEO + SLIDESHOW: The Importance Of Imagery

    THE IMPORTANCE OF IMAGERY by Rhonda Hanson, Sr. Director, Digital Marketing, Global Marketing, Concur Technologies. Presented at the Search Engine Land Summit at SMX Advanced 2014 in Seattle. In the world of search engine marketing we tend to focus on copy, ad copy, web ...

    Marketing Landin Content- 7 readers -