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Recruiting high-quality content affiliates is no easy task – much less over six thousand of them! Which is why, when one of our clients presented us with this challenge, we were a bit awestruck. Actually, let’s be honest. We were pretty darn intimidated. However, our team knew that, if we were really strategic about it, thought outside the box, and collaborated ...
Content and influencer marketing is now at the forefront of most of the conversations we’re having with clients regarding the growth and expansion for their affiliate program in 2017. Historically, it was difficult for brands to find content partners who were interested in working with them through the affiliate model.
… If you want an affiliate program that’s full of active and engaged content affiliates, the process is pretty simple: Support your content affiliates and they will support you. While there are an unlimited number of brands that affiliates can work with, there’s a limited amount of time that affiliates have to actually promote them…