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…. Actionable Content Curation Tips: Audit all of your own content. Don’t limit yourself to information in the marketing department! Think holistically about content management across your entire organization. The objective is to re-promote information that’s still relevant and to re-imagine older content to make it fresh again. Actually…
…3 Ways Content Curation Trumps Content Aggregation Content curation versus content aggregation is a challenge many marketers face due to limited budgets and their prospects’ insatiable need for content. As a marketer, it’s useful to have both content curation and content aggregation capabilities in your content marketing toolbox. Content…
The Official Content Aggregation Definition In its simplest form content aggregation is the collection of information based on a common topic involving one or more related keywords. Aggregating other people’s information conveniently augments your original content while providing a broader perspective.