Content Alignment

  • Say Hello To The Content Marketing Stack

    … clouds. Already, they're beginning to use terms such as "content alignment" and "converged media" in sales collateral and value propositions. Converged media, the blending of paid, owned and earned media, is also contributing to this trend. With content at the core of advertising, social media and PR, as well as a brand's owned media channels…

    Rebecca Lieb/ Marketing Landin Content- 20 readers -
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