Content Amplification

  • Social Media: A DIY Project, Or One For The Professionals?

    … Published 1 min ago 0 The early 2000s were big for marketers, though they didn’t know it yet. LinkedIn launched in 2003. Reddit went live in 2005. Facebook and Twitter both emerged in 2006. Tumblr was born in 2007. These five sites are the greats of social media, and over the years companies have taken notice and made marketing to social…

    Relevancein Social- 18 readers -
  • Using Medium for Content Distribution and Amplification [infographic]

    … that is detailed and actionable is paramount. So is finding a Medium publication with a decent following. It also helps if your content is backed by research data and relatable lessons learned. A few words of caution: don’t rely solely on Medium for your content amplification. It should be one of the many avenues in your marketing checklist. If you…

    Relevancein Content- 17 readers -
  • Newsletters: Sometimes the Best Marketing Tools Aren’t New

    … In content marketing, we’re so focused on mastering the next big channel or tactic that we sometimes forget about marketing tools that have worked well in the past. For a time at the Content Standard, we spent the majority of our days telling original stories to our readers and making those stories available for all inbound readers. However, we…

    Ted Karczewski/ Relevancein Content- 21 readers -
  • Missing the Content Amplification Mark, Again

    … alone to draw traffic organically. This can often by the consequence of a sub-par marketing plan, and the contributing factors can be varied: poor social media utilization, a weak emphasis on longtail keywords, and a general inexperience with churning content through established amplification channels can all turn promising content into a low-return…

    Jonathan Crowl/ Relevancein Content- 13 readers -
  • 13 Effective Content Amplification Strategies

    …. The good news is that when content actually entertains and informs people, without coming off as too ‘advertise-ey’, it usually performs much better than a traditional banner ad. In short, native advertising is a paid placement of content that fits in with the layout of the site it’s on, usually without a clear call to action. Thrillist, a men’s…

    Brandon Pindulic/ Relevancein Social SEO EMail Content- 27 readers -
  • The Dirty Details of Content Amplification: How to Become a Smarter Marketer

    … to for answers. And, fortunately, it can notify you as soon as a journalist you’re tracking asks a question. Do this by first converting a journalist’s Quora profile page to an RSS feed, and then cooking up a recipe on IFTTT to send out automated notifications. Once you have them hooked with super-targeted outreach, you can keep them coming back…

    Relevancein Content How To's- 7 readers -
  • How to Create a Media Kit for Content Amplification

    … With each new year comes a new buzzword, and in 2014, the powers that be have dubbed “content shock” the term of the next 12 months. Whether you believe in content shock or not isn’t really the question, because no matter the frequency at which you create, you must always optimize and structure each asset for easy content amplification in order…

    Ted Karczewski/ Relevancein Social Content- 21 readers -
  • The symbiotic relationship between social and content

    This is the eighth in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. (here’s a post I wrote about their nifty content amplification tool). http://youtu.

    Jay Baer/ Convince and Convert- 27 readers -
  • Why employees are your most important content marketing asset

    … This is the fourth in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. (here’s a post I wrote about their nifty content amplification tool). For more of this series (and others) please…

    Jay Baer/ Convince and Convertin Content- 20 readers -
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