Content Amplification

  • Social Media: A DIY Project, Or One For The Professionals?

    … Published 1 min ago 0 The early 2000s were big for marketers, though they didn’t know it yet. LinkedIn launched in 2003. Reddit went live in 2005. Facebook and Twitter both emerged in 2006. Tumblr was born in 2007. These five sites are the greats of social media, and over the years companies have taken notice and made marketing to social…

    Relevancein Social- 13 readers -
  • Using Medium for Content Distribution and Amplification [infographic]

    … that is detailed and actionable is paramount. So is finding a Medium publication with a decent following. It also helps if your content is backed by research data and relatable lessons learned. A few words of caution: don’t rely solely on Medium for your content amplification. It should be one of the many avenues in your marketing checklist. If you…

    Relevancein Content- 14 readers -
  • Newsletters: Sometimes the Best Marketing Tools Aren’t New

    … learned about newsletters as a content amplification tactic and provide you with insight into our strategy. The Growth of Newsletters To access any piece of information today, it feels like we have to give up our email address through some sort of form. This feeling has led many of us to resist publications that require user logins, punishing those…

    Ted Karczewski/ Relevancein Content- 17 readers -
  • Missing the Content Amplification Mark, Again

    … alone to draw traffic organically. This can often by the consequence of a sub-par marketing plan, and the contributing factors can be varied: poor social media utilization, a weak emphasis on longtail keywords, and a general inexperience with churning content through established amplification channels can all turn promising content into a low-return…

    Jonathan Crowl/ Relevancein Content- 12 readers -
  • 13 Effective Content Amplification Strategies

    … detail: 6. Engage With Niche Communities While traditional and digital PR are still immensely powerful promotion outlets, genuinely engaging and providing value to relevant niche communities can be extremely rewarding. Plus, if your content is well-received, there’s always a chance that other blogs and media publications will syndicate your content…

    Brandon Pindulic/ Relevancein Social SEO EMail Content- 18 readers -
  • The Dirty Details of Content Amplification: How to Become a Smarter Marketer

    … You signed up to be a content marketer. Makes sense. Everywhere you look, marketers are making quantum leaps forward in their careers based on content success. First, you have to know how to create content and experiences, and do so at a larger scale than other marketers. To do that, you’ll need to understand content amplification—a new strategy…

    Relevancein Content How To's- 6 readers -
  • How to Create a Media Kit for Content Amplification

    … With each new year comes a new buzzword, and in 2014, the powers that be have dubbed “content shock” the term of the next 12 months. Whether you believe in content shock or not isn’t really the question, because no matter the frequency at which you create, you must always optimize and structure each asset for easy content amplification in order…

    Ted Karczewski/ Relevancein Social Content- 15 readers -
  • The symbiotic relationship between social and content

    … This is the eighth in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. (here’s a post I wrote about their nifty content amplification tool). http://youtu.be/ZDi81dyvUC8 For more…

    Jay Baer/ Convince and Convertin Content- 24 readers -
  • Why employees are your most important content marketing asset

    … This is the fourth in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. (here’s a post I wrote about their nifty content amplification tool). For more of this series (and others) please…

    Jay Baer/ Convince and Convertin Content- 18 readers -
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