Content Amplification

  • Social Media: A DIY Project, Or One For The Professionals?

    … Published 1 min ago 0 The early 2000s were big for marketers, though they didn’t know it yet. LinkedIn launched in 2003. Reddit went live in 2005. Facebook and Twitter both emerged in 2006. Tumblr was born in 2007. These five sites are the greats of social media, and over the years companies have taken notice and made marketing to social…

    Relevancein Social- 11 readers -
  • Using Medium for Content Distribution and Amplification [infographic]

    … If you are a content marketer, blogger, start up or small business with a name that doesn’t carry as much weight as the heavy hitters, you’re faced with the challenge of finding online marketing channels that are less traditional. Why? There is content overload on the traditional channels. If you don’t already have an established following, you…

    Relevancein Content- 12 readers -
  • Newsletters: Sometimes the Best Marketing Tools Aren’t New

    … In content marketing, we’re so focused on mastering the next big channel or tactic that we sometimes forget about marketing tools that have worked well in the past. For a time at the Content Standard, we spent the majority of our days telling original stories to our readers and making those stories available for all inbound readers. However, we…

    Ted Karczewski/ Relevancein Content- 13 readers -
  • Missing the Content Amplification Mark, Again

    … alone to draw traffic organically. This can often by the consequence of a sub-par marketing plan, and the contributing factors can be varied: poor social media utilization, a weak emphasis on longtail keywords, and a general inexperience with churning content through established amplification channels can all turn promising content into a low-return…

    Jonathan Crowl/ Relevancein Content- 10 readers -
  • 13 Effective Content Amplification Strategies

    Content Curation, Content Marketing, Earned Media, Influencer Outreach, Media Relations, Native Advertising, Owned Media, Paid Media, Shared Media, Social Promotion Companies are investing more and more resources in creating great content, meaning the bar to creating great content is continually rising and that distributing said content is growing increasingly more difficult as well.

    Brandon Pindulic/ Relevance- 12 readers -
  • The Dirty Details of Content Amplification: How to Become a Smarter Marketer

    … publications, such as VICE, HuffPo, Vox Media, and Mashable, may control huge audiences, but they are not beyond the reach of a scrappy content marketer. Build Relationships With Editors by Offering Them the Content They Need Mutual Mobile is a company that specializes in mobile app development. It also produces a series of videos, which are regularly…

    Relevancein Content How To's- 5 readers -
  • How to Create a Media Kit for Content Amplification

    With each new year comes a new buzzword, and in 2014, the powers that be have dubbed “content shock” the term of the next 12 months. Whether you believe in content shock or not isn’t really the question, because no matter the frequency at which you create, you must always optimize and structure each asset for easy content amplification in order to reach your desired audience.

    Ted Karczewski/ Relevance- 9 readers -
  • The symbiotic relationship between social and content

    … This is the eighth in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. (here’s a post I wrote about their nifty content amplification tool). For more…

    Jay Baer/ Convince and Convertin Content- 23 readers -
  • Why employees are your most important content marketing asset

    … consuming. So if you can have a creation program that has really interesting content, sort of tent poles, and then fill in around them with a really strong curation program, I think that’s the best case scenario. I also talk a lot about cooperative content, about creating content in cooperation with your customers and/or your employees. The problem…

    Jay Baer/ Convince and Convertin Content- 17 readers -
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