Content Amplification

  • Social Media: A DIY Project, Or One For The Professionals?

    … Published 1 min ago 0 The early 2000s were big for marketers, though they didn’t know it yet. LinkedIn launched in 2003. Reddit went live in 2005. Facebook and Twitter both emerged in 2006. Tumblr was born in 2007. These five sites are the greats of social media, and over the years companies have taken notice and made marketing to social…

    Relevancein Social- 18 readers -
  • Using Medium for Content Distribution and Amplification [infographic]

    … that is detailed and actionable is paramount. So is finding a Medium publication with a decent following. It also helps if your content is backed by research data and relatable lessons learned. A few words of caution: don’t rely solely on Medium for your content amplification. It should be one of the many avenues in your marketing checklist. If you…

    Relevancein Content- 16 readers -
  • Newsletters: Sometimes the Best Marketing Tools Aren’t New

    … learned about newsletters as a content amplification tactic and provide you with insight into our strategy. The Growth of Newsletters To access any piece of information today, it feels like we have to give up our email address through some sort of form. This feeling has led many of us to resist publications that require user logins, punishing those…

    Ted Karczewski/ Relevancein Content- 21 readers -
  • The Field Guide to Content Amplification With Sponsored Campaigns on Social Media

    Published 19 mins ago 39 Today’s business climate is very noisy. Marketing looks a lot different today than it did 20 years ago. Cutting through the noise created by all your competitors, as well as other distractions that your prospects face, can be challenging—and that’s an understatement. Buyers are now more empowered and have more control over the buying process than ever before.

    Relevance- 26 readers -
  • Missing the Content Amplification Mark, Again

    … investment. Econsultancy focused on the travel industry as a case study when examining how industry-wide shortcomings can hurt even the best content opportunities. The Social Disconnection When it comes to the travel industry, content serves as a key tool for establishing a social connection, as HospitalityNet writes. Millennials, who tend…

    Jonathan Crowl/ Relevancein Content- 13 readers -
  • Amplifying B2B Marketing Content with Google Plus [Infographic]

    Other Networks, Shared Media, Social Promotion When websites like Twitter, Facebook and LinkedIn started running in the markets, it changed the playing field for networking: personalized profiles to “self-advertise” are fast, free and easy to access. Business cards are becoming less relevant than page clicks.

    Ivan Serrano/ Relevance- 23 readers -
  • 13 Effective Content Amplification Strategies

    Content Curation, Content Marketing, Earned Media, Influencer Outreach, Media Relations, Native Advertising, Owned Media, Paid Media, Shared Media, Social Promotion Companies are investing more and more resources in creating great content, meaning the bar to creating great content is continually rising and that distributing said content is growing increasingly more difficult as well.

    Brandon Pindulic/ Relevance- 27 readers -
  • The Dirty Details of Content Amplification: How to Become a Smarter Marketer

    … for brand marketers looking to get eyes on the media they create. You won’t be successful as a content marketer unless you can truly prove that you’ve moved the needle. Business is never satisfied, and content amplification enables you to reach larger audiences with your content. Once you’ve wrapped your head around that, you’ll begin to learn…

    Relevancein Content How To's- 7 readers -
  • How to Create a Media Kit for Content Amplification

    … With each new year comes a new buzzword, and in 2014, the powers that be have dubbed “content shock” the term of the next 12 months. Whether you believe in content shock or not isn’t really the question, because no matter the frequency at which you create, you must always optimize and structure each asset for easy content amplification in order…

    Ted Karczewski/ Relevancein Social Content- 21 readers -
  • The symbiotic relationship between social and content

    This is the eighth in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. (here’s a post I wrote about their nifty content amplification tool). http://youtu.

    Jay Baer/ Convince and Convert- 25 readers -
  • Why employees are your most important content marketing asset

    … This is the fourth in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. (here’s a post I wrote about their nifty content amplification tool). For more of this series (and others) please…

    Jay Baer/ Convince and Convertin Content- 20 readers -
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