Content Amplification

  • Social Media: A DIY Project, Or One For The Professionals?

    … Published 1 min ago 0 The early 2000s were big for marketers, though they didn’t know it yet. LinkedIn launched in 2003. Reddit went live in 2005. Facebook and Twitter both emerged in 2006. Tumblr was born in 2007. These five sites are the greats of social media, and over the years companies have taken notice and made marketing to social…

    Relevancein Social- 12 readers -
  • Using Medium for Content Distribution and Amplification [infographic]

    … If you are a content marketer, blogger, start up or small business with a name that doesn’t carry as much weight as the heavy hitters, you’re faced with the challenge of finding online marketing channels that are less traditional. Why? There is content overload on the traditional channels. If you don’t already have an established following, you…

    Relevancein Content- 13 readers -
  • Newsletters: Sometimes the Best Marketing Tools Aren’t New

    … learned about newsletters as a content amplification tactic and provide you with insight into our strategy. The Growth of Newsletters To access any piece of information today, it feels like we have to give up our email address through some sort of form. This feeling has led many of us to resist publications that require user logins, punishing those…

    Ted Karczewski/ Relevancein Content- 16 readers -
  • Missing the Content Amplification Mark, Again

    Published 1 min ago 34 Great content is well within the reach of companies across all industries, but there are big gaps in the success those brands see when distributing their content across various digital channels. And, as Econsultancy points out, even industries ripe for content success are hurting themselves by relying on quality alone to draw traffic organically.

    Jonathan Crowl/ Relevance- 11 readers -
  • 13 Effective Content Amplification Strategies

    … referencing this post. 5. The Skyscraper Technique What if we were to tell you that content distribution actually begins before the content is even created. Brian Dean from Backlinko is a content marketing and SEO mastermind. One of his most reliable strategies works so well because he’s willing to put in the work and focus on big content when…

    Brandon Pindulic/ Relevancein Social SEO EMail Content- 13 readers -
  • The Dirty Details of Content Amplification: How to Become a Smarter Marketer

    … publications, such as VICE, HuffPo, Vox Media, and Mashable, may control huge audiences, but they are not beyond the reach of a scrappy content marketer. Build Relationships With Editors by Offering Them the Content They Need Mutual Mobile is a company that specializes in mobile app development. It also produces a series of videos, which are regularly…

    Relevancein Content How To's- 6 readers -
  • How to Create a Media Kit for Content Amplification

    … of content amplification and how to break up these larger content formats into snackable, bite-sized treats. Starting at the content strategy stage, consider how every long-form piece of content can be broken down into several smaller assets, all of which comprise something I call a “Content Media Kit.” The following is how to create your own Content…

    Ted Karczewski/ Relevancein Social Content- 12 readers -
  • The symbiotic relationship between social and content

    … This is the eighth in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. (here’s a post I wrote about their nifty content amplification tool). For more…

    Jay Baer/ Convince and Convertin Content- 23 readers -
  • Why employees are your most important content marketing asset

    … consuming. So if you can have a creation program that has really interesting content, sort of tent poles, and then fill in around them with a really strong curation program, I think that’s the best case scenario. I also talk a lot about cooperative content, about creating content in cooperation with your customers and/or your employees. The problem…

    Jay Baer/ Convince and Convertin Content- 17 readers -
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