Content Analysis

Content analysis is a method in the social sciences for studying the content of those types of empirical documentation which can be briefly referred to - with Hodder - as mute evidence, "that is written texts and artifacts". Following latest developments within the critique of content analysis epistemology and methodology, evidence set under scrutiny by content analysis - whatever this "umbrella term" today means - may come from processes of communication strictiore sensu (i.e.
Posts about Content Analysis
  • Why Averages in Web Analytics and Benchmarking are Broken

    … for a tasty beverage. Or something like that. But I digress. Make Quantitative Analysis More Qualitative When looking at editorial content in particular, ensure that outliers in your data set (whatever you determine those to be) don’t skew your understanding of typical performance. Likely, your pages have different conversion points and roles within…

    Relevance- 24 readers -
Get the top posts daily into your mailbox!