Content Analysis

Content analysis is a method in the social sciences for studying the content of those types of empirical documentation which can be briefly referred to - with Hodder - as mute evidence, "that is written texts and artifacts". Following latest developments within the critique of content analysis epistemology and methodology, evidence set under scrutiny by content analysis - whatever this "umbrella term" today means - may come from processes of communication strictiore sensu (i.e.
Posts about Content Analysis
  • Why Averages in Web Analytics and Benchmarking are Broken

    … for a tasty beverage. Or something like that. But I digress. Make Quantitative Analysis More Qualitative When looking at editorial content in particular, ensure that outliers in your data set (whatever you determine those to be) don’t skew your understanding of typical performance. Likely, your pages have different conversion points and roles within…

    Relevance- 7 readers -
  • That’s a Wrap: Planning Your 2016 Content Strategy Using 2015 Data

    … As the year draws to a close, many marketers are rightfully excited about 2016. They’re hoping to top all the new developments and exciting advancements that came this year with even more progress in the 12 months that follow. Others are more anxious, worrying that the arsenal of tools that worked in their content strategy this year may prove less…

    Relevancein Content- 6 readers -
  • How to Conduct a Content Audit to Beat Your Competition

    … There’s nothing wrong with a little friendly competition. But, what if that competition is kicking your butt all over the Internet with highly shareable content? Many of us have been there and thought to ourselves: “What is it about the stuff on their site that makes them so special? How can I make my content stick like…

    Relevancein Social SEO Content How To's- 14 readers -
  • 7 of The Best Content Marketing Tools to Use in 2015

    …. Trello is different than a lot of project management software platforms and apps because of its focus on visual organization and flow. With Trello, you can: Drag and drop cards to show progressInvite other members of your team to collaborateUpload files, share links, create to-do lists, and leave commentsSet deadlines, respond via email…

    Sujan Patel/ Search Engine Journalin Content- 8 readers -
  • Introducing Followerwonk Profile Pages

    … Posted by petebray Followerwonk has always been primarily about social graph analysis and exploration: from tracking follower growth, comparing relationships, and so on. Followerwonk now adds content analysis and user profiling, too In the Analyze tab, you’ll find a new option to examine any Twitter user’s tweets. (Note that this is a Pro-only…

    Moz Blogin SEO Twitter- 3 readers -
  • 24 Best Social Media Promotion Tools

    … – it lets you discover the “most shared content and key influencers” on the web. Search a keyword and see which related articles performed the best, complete with social media shares. There’s a perfectly useful free option, plus paid options, which add the ability to set up alerts, export data, and access content analysis and domain reports. 6. Rebel…

    Megan Marrs/ WordStreamin Social Google Facebook Twitter- 18 readers -
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