Content Analysis

Content analysis is a method in the social sciences for studying the content of those types of empirical documentation which can be briefly referred to - with Hodder - as mute evidence, "that is written texts and artifacts". Following latest developments within the critique of content analysis epistemology and methodology, evidence set under scrutiny by content analysis - whatever this "umbrella term" today means - may come from processes of communication strictiore sensu (i.e.
Posts about Content Analysis
  • Why Averages in Web Analytics and Benchmarking are Broken

    … for a tasty beverage. Or something like that. But I digress. Make Quantitative Analysis More Qualitative When looking at editorial content in particular, ensure that outliers in your data set (whatever you determine those to be) don’t skew your understanding of typical performance. Likely, your pages have different conversion points and roles within…

    Relevance- 5 readers -
  • That’s a Wrap: Planning Your 2016 Content Strategy Using 2015 Data

    … our award winning agency? Take a fresh look at what Relevance can do to elevate your brand. Learn MoreEmbrace New Metrics While it’s easiest to measure pageviews, visitors and social shares, these are not necessarily the most telling metrics to truly understand your content’s impact. As we’ve been saying all year long, smart marketers are looking…

    Relevancein Content- 4 readers -
  • How to Conduct a Content Audit to Beat Your Competition

    … with this quick n’ dirty competitive content audit that evaluates two primary factors: What content the competitor has published How well their content is doing By evaluating these factors, you can get a much stronger understanding of the kind of content dominates your market. Step 1: Evaluate the Competition To begin a competitive content audit…

    Relevancein Social SEO Content How To's- 11 readers -
  • 7 of The Best Content Marketing Tools to Use in 2015

    …. Trello is different than a lot of project management software platforms and apps because of its focus on visual organization and flow. With Trello, you can: Drag and drop cards to show progressInvite other members of your team to collaborateUpload files, share links, create to-do lists, and leave commentsSet deadlines, respond via email…

    Sujan Patel/ Search Engine Journalin Content- 8 readers -
  • 37 Awesome Tools To Get The Most From Your SEO Campaigns

    I use a ton of different tools every day to carry out various parts of my digital campaigns – so many, in fact, that I’m going to share with you a list of 37 of my favourites. These range from link and content analysis platforms to social analytics and scheduling tools. It’s also worth noting that I don’t have any affiliation with any of the tools mentioned within this post.

    Matthew Barby/ Search Engine Land- 32 readers -
  • Introducing Followerwonk Profile Pages

    … Posted by petebray Followerwonk has always been primarily about social graph analysis and exploration: from tracking follower growth, comparing relationships, and so on. Followerwonk now adds content analysis and user profiling, too In the Analyze tab, you’ll find a new option to examine any Twitter user’s tweets. (Note that this is a Pro-only…

    Moz Blogin SEO Twitter- 1 readers -
  • 24 Best Social Media Promotion Tools

    … – it lets you discover the “most shared content and key influencers” on the web. Search a keyword and see which related articles performed the best, complete with social media shares. There’s a perfectly useful free option, plus paid options, which add the ability to set up alerts, export data, and access content analysis and domain reports. 6. Rebel…

    Megan Marrs/ WordStreamin Social Google Facebook Twitter- 16 readers -
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