Content Analytics

  • The Top 10 Free Content Analytics Tools

    … marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Let’s take a look. 1. Google Analytics Google Analytics is the go-to platform for many marketers, in large part…

    Amanda Walgrove/ Relevancein Paid Search Content- 18 readers -
  • Startup Marketing: 4 Questions With Boomerang for Gmail

    … with people who may not know that such email workflow solutions currently exist. In order to reach these new audiences, Boomerang teamed up with Taboola to promote its story on top publisher websites across the web, leveraging the power of content discovery to educate people about its innovative service. The two companies just published a case study…

    Relevance- 14 readers -
  • SumoMe: Lead Generation for Your Site… with Great Support

    … break down the SumoMe products. Smart Bar, List Builder and Scroll Boxmake eNewsletter signup captures simple and not obvious. SumoMe already offers customer testimonials about showing actual revenue lead traction. Leads help build your email drip campaigns by offering incentives. Content Analytics and Heat Maps provide where and how visitors…

    Marketing Technology Blog- 16 readers -
  • 10 Questions You Should Ask Your Next Content Marketing Partner

    … a quality assurance process in place. Establishing this infrastructure means working with content marketing partners who already have experience setting all this up so your content is not stuck in legal purgatory, or more importantly, that your company doesn’t get sued! Question 10: What’s on your product roadmap over the next 12 months? Why…

    The Content Strategistin Social Content- 24 readers -
  • The Top 5 Free Content Analytics Tools

    … of activity by user, hashtags, links, sentiment, and more. For similar analytics platforms that offer free versions up to a certain data point and are generating a good amount of buzz, check out Woopra, Heap, and MixPanel. Whatever you choose, remember you can track vital engagement stats without emptying your wallet. …

    Amanda Walgrove/ The Content Strategistin Content Twitter- 27 readers -
  • How to Use Predictive Content Analytics

    … analytics. Here’s exactly how we did it, and the lessons we learned. Hopefully, it will help you become a more efficient content marketer too. 1. We Analyzed Our Historical Content Marketing Performance Inbound Writer helped us analyze the 242 posts we published here in 2013 and discovered that the top 25% (61 posts) generated a whopping 78…

    Jay Baer/ Convince and Convertin Content How To's- 10 readers -
  • How Content Marketing Measurement has Evolved

    … of content and how marketers can take advantage of content marking data. Visually’s team of content marketing experts examine the link between engagement, measurement, and ROI, including an in-depth look at how tools like native analytics can provide robust datapoints for measuring content. Jon Salm is an associate client analyst at Millward Brown…

    Jon Salm/ Visual.lyin Content How To's- 36 readers -
  • 4 Intangible Benefits Of Content You Shouldn’t Overlook

    … become conditioned to take a strict benefit measurement by what we see in our analytics and forget to consider those benefits that extend beyond what is immediately measurable. To be sure, there are a wide variety of metrics that will tell you how your content is performing. But actually measuring content ROI is a particularly tricky challenge…

    Nathan Safran/ Search Engine Landin SEO Content- 18 readers -
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