Content Analytics

  • Storytelling Is Not a Strategy

    … interruptive advertising experiences anymore. Today, those headwinds are inescapable. Ad blockers have flourished. Audiences find their news on social networks. And native advertising has taken off. Instead of pursuing tired tactics, brands pay hundreds of thousands of dollars to content studios at esteemed destinations like The New York Times, Time…

    The Content Strategistin Social Display- 25 readers -
  • How Document Analytics Became Our Secret Weapon

    … Twenty-three years ago, the PDF, or portable document format, was released. In the digital timeline, that’s practically the age of dinosaurs. Yet the PDF, which is the go-to downloadable format for most businesses, has barely changed since its prehistoric beginnings. When Contently acquired Docalytics—now called Document Analytics—a year ago, we…

    Dillon Baker/ The Content Strategistin How To's- 25 readers -
  • The Top 10 Free Content Analytics Tools

    … marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Let’s take a look. 1. Google Analytics Google Analytics is the go-to platform for many marketers, in large part…

    Amanda Walgrove/ Relevancein Paid Search Content- 27 readers -
  • Startup Marketing: 4 Questions With Boomerang for Gmail

    … with people who may not know that such email workflow solutions currently exist. In order to reach these new audiences, Boomerang teamed up with Taboola to promote its story on top publisher websites across the web, leveraging the power of content discovery to educate people about its innovative service. The two companies just published a case study…

    Relevance- 15 readers -
  • SumoMe: Lead Generation for Your Site… with Great Support

    … break down the SumoMe products. Smart Bar, List Builder and Scroll Boxmake eNewsletter signup captures simple and not obvious. SumoMe already offers customer testimonials about showing actual revenue lead traction. Leads help build your email drip campaigns by offering incentives. Content Analytics and Heat Maps provide where and how visitors…

    Marketing Technology Blog- 16 readers -
  • 10 Questions You Should Ask Your Next Content Marketing Partner

    … that are unique to your vertical. Common content infractions include plagiarism (yes, this still happens in an adult world), false advertising, trademark and copyright infringements, and regulatory violations. It is crucial that the creators and publishers of the content are transparent, use communication channels for preventing mistakes, and have…

    The Content Strategistin Social Content- 27 readers -
  • The Top 5 Free Content Analytics Tools

    … marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success, and of all the choices out there, five stand above the rest as particularly useful for content strategists. Let’s take a look. 1. Google Analytics Google Analytics is the go-to platform for many marketers, in large…

    Amanda Walgrove/ The Content Strategistin Content Twitter- 35 readers -
  • How to Use Predictive Content Analytics

    …. Overall, predictive content analytics generated more page views with 77% less content created. 4. Notes and Next Steps The results of this test are striking and important (at least to me), and they raise some key questions that we’ll be considering. First, ideas for posts are typically generated by me or our guest contributors, and then we…

    Jay Baer/ Convince and Convertin Content How To's- 16 readers -
  • How Content Marketing Measurement has Evolved

    … of content and how marketers can take advantage of content marking data. Visually’s team of content marketing experts examine the link between engagement, measurement, and ROI, including an in-depth look at how tools like native analytics can provide robust datapoints for measuring content. Jon Salm is an associate client analyst at Millward Brown…

    Jon Salm/ Visual.lyin Content How To's- 40 readers -
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