Content Analytics

  • The Top 10 Free Content Analytics Tools

    … marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Let’s take a look. 1. Google Analytics Google Analytics is the go-to platform for many marketers, in large part…

    Amanda Walgrove/ Relevancein Paid Search Content- 20 readers -
  • Startup Marketing: 4 Questions With Boomerang for Gmail

    … with people who may not know that such email workflow solutions currently exist. In order to reach these new audiences, Boomerang teamed up with Taboola to promote its story on top publisher websites across the web, leveraging the power of content discovery to educate people about its innovative service. The two companies just published a case study…

    Relevance- 14 readers -
  • SumoMe: Lead Generation for Your Site… with Great Support

    … break down the SumoMe products. Smart Bar, List Builder and Scroll Boxmake eNewsletter signup captures simple and not obvious. SumoMe already offers customer testimonials about showing actual revenue lead traction. Leads help build your email drip campaigns by offering incentives. Content Analytics and Heat Maps provide where and how visitors…

    Marketing Technology Blog- 16 readers -
  • 10 Questions You Should Ask Your Next Content Marketing Partner

    … of the following content marketing services does your company provide: content strategy, content workflow software, content creation, content distribution, or content analytics? Why this is important: Working with multiple vendors for your marketing and operational needs typically slows down the creative process and reduces the amount of end-to-end…

    The Content Strategistin Social Content- 26 readers -
  • The Top 5 Free Content Analytics Tools

    … marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success, and of all the choices out there, five stand above the rest as particularly useful for content strategists. Let’s take a look. 1. Google Analytics Google Analytics is the go-to platform for many marketers, in large…

    Amanda Walgrove/ The Content Strategistin Content Twitter- 28 readers -
  • How to Use Predictive Content Analytics

    … minority of your content executions drive the overwhelming majority of your successes, especially with regards to website traffic coming from organic search. In reality, a lot of the content you produce (and we produce here at Convince & Convert) reaches a very small audience, while a few home runs drive most of the meaningful results. What you…

    Jay Baer/ Convince and Convertin Content How To's- 12 readers -
  • How Content Marketing Measurement has Evolved

    … of content and how marketers can take advantage of content marking data. Visually’s team of content marketing experts examine the link between engagement, measurement, and ROI, including an in-depth look at how tools like native analytics can provide robust datapoints for measuring content. Jon Salm is an associate client analyst at Millward Brown…

    Jon Salm/ Visual.lyin Content How To's- 38 readers -
  • 4 Intangible Benefits Of Content You Shouldn’t Overlook

    … become conditioned to take a strict benefit measurement by what we see in our analytics and forget to consider those benefits that extend beyond what is immediately measurable. To be sure, there are a wide variety of metrics that will tell you how your content is performing. But actually measuring content ROI is a particularly tricky challenge…

    Nathan Safran/ Search Engine Landin SEO Content- 19 readers -
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