Content Analytics

  • Storytelling Is Not a Strategy

    …, the struggles are real. Creating content at scale is hard. Knowing how to measure its efficacy is even harder. Shortly after joining Contently, I attended a B2B content marketing forum hosted by the research firm SiriusDecisions. As marketing executives went around the room asking questions and talking about our biggest challenges, the topics…

    The Content Strategistin Social Display- 28 readers -
  • How Document Analytics Became Our Secret Weapon

    … Twenty-three years ago, the PDF, or portable document format, was released. In the digital timeline, that’s practically the age of dinosaurs. Yet the PDF, which is the go-to downloadable format for most businesses, has barely changed since its prehistoric beginnings. When Contently acquired Docalytics—now called Document Analytics—a year ago, we…

    Dillon Baker/ The Content Strategistin How To's- 30 readers -
  • The Top 10 Free Content Analytics Tools

    … marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Let’s take a look. 1. Google Analytics Google Analytics is the go-to platform for many marketers, in large part…

    Amanda Walgrove/ Relevancein Paid Search Content- 31 readers -
  • Startup Marketing: 4 Questions With Boomerang for Gmail

    … with people who may not know that such email workflow solutions currently exist. In order to reach these new audiences, Boomerang teamed up with Taboola to promote its story on top publisher websites across the web, leveraging the power of content discovery to educate people about its innovative service. The two companies just published a case study…

    Relevance- 16 readers -
  • SumoMe: Lead Generation for Your Site… with Great Support

    … break down the SumoMe products. Smart Bar, List Builder and Scroll Boxmake eNewsletter signup captures simple and not obvious. SumoMe already offers customer testimonials about showing actual revenue lead traction. Leads help build your email drip campaigns by offering incentives. Content Analytics and Heat Maps provide where and how visitors…

    Marketing Technology Blog- 17 readers -
  • 10 Questions You Should Ask Your Next Content Marketing Partner

    … of the following content marketing services does your company provide: content strategy, content workflow software, content creation, content distribution, or content analytics? Why this is important: Working with multiple vendors for your marketing and operational needs typically slows down the creative process and reduces the amount of end-to-end…

    The Content Strategistin Social Content- 27 readers -
  • The Top 5 Free Content Analytics Tools

    … So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. And here’s the kicker: You don’t want to use up half your budget for such a service. For every content…

    Amanda Walgrove/ The Content Strategistin Content Twitter- 38 readers -
  • How to Use Predictive Content Analytics

    … analytics. Here’s exactly how we did it, and the lessons we learned. Hopefully, it will help you become a more efficient content marketer too. 1. We Analyzed Our Historical Content Marketing Performance Inbound Writer helped us analyze the 242 posts we published here in 2013 and discovered that the top 25% (61 posts) generated a whopping 78…

    Jay Baer/ Convince and Convertin Content How To's- 18 readers -
  • How Content Marketing Measurement has Evolved

    … of content and how marketers can take advantage of content marking data. Visually’s team of content marketing experts examine the link between engagement, measurement, and ROI, including an in-depth look at how tools like native analytics can provide robust datapoints for measuring content. Jon Salm is an associate client analyst at Millward Brown…

    Jon Salm/ Visual.lyin Content How To's- 41 readers -
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