Content Analytics

  • Storytelling Is Not a Strategy

    …, the struggles are real. Creating content at scale is hard. Knowing how to measure its efficacy is even harder. Shortly after joining Contently, I attended a B2B content marketing forum hosted by the research firm SiriusDecisions. As marketing executives went around the room asking questions and talking about our biggest challenges, the topics…

    The Content Strategistin Social Display- 30 readers -
  • How Document Analytics Became Our Secret Weapon

    … knew it had the potential to change how businesses use downloadable content. But I’m not sure we were aware of just how much it would become our secret weapon. Nowadays, Document Analytics is used across departments—from sales to accounts to marketing—to perform a variety of functions. Let’s go over a few of them below. 1. Sales enablement…

    Dillon Baker/ The Content Strategistin How To's- 34 readers -
  • The Top 10 Free Content Analytics Tools

    … So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. And here’s the kicker: You don’t want to use up half your budget for such a service. For every content…

    Amanda Walgrove/ Relevancein Paid Search Content- 35 readers -
  • Startup Marketing: 4 Questions With Boomerang for Gmail

    … Despite the rising influence of social media platforms and messaging services, email has maintained its position as a primary online communication method, and many of us struggle to keep up with the ongoing flow of new messages in our inbox each day. Boomerang for Gmail, a popular browser extension for Chrome, Firefox and Safari, has earned…

    Relevance- 16 readers -
  • SumoMe: Lead Generation for Your Site… with Great Support

    … break down the SumoMe products. Smart Bar, List Builder and Scroll Boxmake eNewsletter signup captures simple and not obvious. SumoMe already offers customer testimonials about showing actual revenue lead traction. Leads help build your email drip campaigns by offering incentives. Content Analytics and Heat Maps provide where and how visitors…

    Marketing Technology Blog- 17 readers -
  • 10 Questions You Should Ask Your Next Content Marketing Partner

    …. Question 4: Can your platform integrate with other content management systems (CMS), customer relationship management (CRM) tools, and other technology platforms? Why this is important: When content marketers can reduce the number of steps it takes to publish, they can focus more on creating awesome content. Simple as that. Question 5: Does your…

    The Content Strategistin Social Content- 27 readers -
  • The Top 5 Free Content Analytics Tools

    … through the process of completing a conversion. Third, the program provides Document Object Model (DOM) click tracking, which uses code snippets to report when visitors click on specified links, buttons, and images. 5. Clicky More and more bloggers are professing their love for Clicky, an analytics program that prides itself on offering up…

    Amanda Walgrove/ The Content Strategistin Content Twitter- 38 readers -
  • How to Use Predictive Content Analytics

    … With Predictive Content Analytics Next, we started using Inbound Writer to help select and refine some of the topics we write about here. Over approximately 90 days, we published 87 posts at Convince & Convert, and used the Inbound Writer technology on 18 of them, with 69 other posts serving as a control group. Here’s how that actually works, in practice…

    Jay Baer/ Convince and Convertin Content How To's- 18 readers -
  • How Content Marketing Measurement has Evolved

    … of content and how marketers can take advantage of content marking data. Visually’s team of content marketing experts examine the link between engagement, measurement, and ROI, including an in-depth look at how tools like native analytics can provide robust datapoints for measuring content. Jon Salm is an associate client analyst at Millward Brown…

    Jon Salm/ Visual.lyin Content How To's- 41 readers -
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