Content Analytics

  • The Top 10 Free Content Analytics Tools

    … So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. And here’s the kicker: You don’t want to use up half your budget for such a service. For every content…

    Amanda Walgrove/ Relevancein Paid Search Content- 7 readers -
  • Startup Marketing: 4 Questions With Boomerang for Gmail

    … with people who may not know that such email workflow solutions currently exist. In order to reach these new audiences, Boomerang teamed up with Taboola to promote its story on top publisher websites across the web, leveraging the power of content discovery to educate people about its innovative service. The two companies just published a case study…

    Relevance- 12 readers -
  • SumoMe: Lead Generation for Your Site… with Great Support

    … view direct pages on your site. And you can modify campaigns with one click. Share social on your website with desktop and mobile capabilities. This also includes content sharing with Highlighter and Image Sharer. Contact Form offers an easy way to contact the company. SumoMe offers multiple plans, depending on your needs and budget, including…

    Marketing Technology Blog- 12 readers -
  • 10 Questions You Should Ask Your Next Content Marketing Partner

    … for onboarding my content team and all of the creative, legal, and compliance employees who will power and approve my marketing initiatives? Why this is important: The first three months of working with your content marketing partner are critical for future success. You need a company that understands how to help architect the best possible content…

    The Content Strategistin Social Content- 21 readers -
  • The Top 5 Free Content Analytics Tools

    … marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success, and of all the choices out there, five stand above the rest as particularly useful for content strategists. Let’s take a look. 1. Google Analytics Google Analytics is the go-to platform for many marketers, in large…

    Amanda Walgrove/ The Content Strategistin Content Twitter- 22 readers -
  • How to Use Predictive Content Analytics

    … analytics. Here’s exactly how we did it, and the lessons we learned. Hopefully, it will help you become a more efficient content marketer too. 1. We Analyzed Our Historical Content Marketing Performance Inbound Writer helped us analyze the 242 posts we published here in 2013 and discovered that the top 25% (61 posts) generated a whopping 78…

    Jay Baer/ Convince and Convertin Content How To's- 6 readers -
  • How Content Marketing Measurement has Evolved

    … of content and how marketers can take advantage of content marking data. Visually’s team of content marketing experts examine the link between engagement, measurement, and ROI, including an in-depth look at how tools like native analytics can provide robust datapoints for measuring content. Jon Salm is an associate client analyst at Millward Brown…

    Jon Salm/ Visual.lyin Content How To's- 31 readers -
  • 4 Intangible Benefits Of Content You Shouldn’t Overlook

    … become conditioned to take a strict benefit measurement by what we see in our analytics and forget to consider those benefits that extend beyond what is immediately measurable. To be sure, there are a wide variety of metrics that will tell you how your content is performing. But actually measuring content ROI is a particularly tricky challenge…

    Nathan Safran/ Search Engine Landin SEO Content- 17 readers -
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