Content Analytics

  • Storytelling Is Not a Strategy

    … interruptive advertising experiences anymore. Today, those headwinds are inescapable. Ad blockers have flourished. Audiences find their news on social networks. And native advertising has taken off. Instead of pursuing tired tactics, brands pay hundreds of thousands of dollars to content studios at esteemed destinations like The New York Times, Time…

    The Content Strategistin Social Display- 31 readers -
  • How Document Analytics Became Our Secret Weapon

    … knew it had the potential to change how businesses use downloadable content. But I’m not sure we were aware of just how much it would become our secret weapon. Nowadays, Document Analytics is used across departments—from sales to accounts to marketing—to perform a variety of functions. Let’s go over a few of them below. 1. Sales enablement…

    Dillon Baker/ The Content Strategistin How To's- 35 readers -
  • The Top 10 Free Content Analytics Tools

    … So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. And here’s the kicker: You don’t want to use up half your budget for such a service. For every content…

    Amanda Walgrove/ Relevancein Paid Search Content- 41 readers -
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