Content And Copywriting

  • How to Write Better Content for a Mobile Workforce

    … by Jayson DeMers If you want your content marketing campaign to be successful, you need to make sure it appeals to your target audience, both to achieve higher relevance for strategies like SEO, and to better hold attention from readers. If your target audience is made up of professionals, that means catering to industry considerations…

    Search Engine Guidein Content How To's- 12 readers -
  • 6 Ways to Make Seasonal Content Effective in SEO

    … by Jayson DeMers In the SEO world, most people pay significant attention to "evergreen" content, which is content that remains relevant no matter what time of the year it is, or even what year it is. It can be repurposed, reposted, re-syndicated, and re-read at any time, and it still retains its value, so most people see it athe smart, long-term…

    Search Engine Guide- 1 readers -
  • Enterprise marketers must tightly choose the focus of their website

    … So, you are responsible for digital marketing for a big company? You're probably not the CMO, however. That whole big website isn't your problem. You are just responsible for one product line. Or one country. Or one product line within one country. Or maybe even something smaller than that. But have you ever sat down and really decided which…

    Search Engine Guide- 7 readers -
  • What is the SEO Value of Website-Hosted Videos?

    … by Jayson DeMers Everyone understands that video is a valuable component of modern Internet marketing. However, few understand how video content translates into SEO value. If you really want to maximize your video content, you need to know how it works in relation to search engine ranking factors. In particular, it's important to understand…

    Search Engine Guidein SEO Content- 31 readers -
  • 5 Strategies for Writing Compelling Titles

    … in just a matter of weeks, start by paying attention to the title. Why the Title Matters It's difficult to encapsulate the value of titles without context. For an email marketer, titles mean one thing. For bloggers, the value may be completely different. However, regardless of who you talk to, it's clear that titles and headlines have…

    Search Engine Guidein EMail Content- 8 readers -
  • How Not to Go Viral: 4 Viral Marketing Fails

    … Viral marketing has the potential to make a huge splash online, but as with any marketing strategy, there's risk involved. Poor planning, offensive material, and a lack of brand transparency are all major contributors to failed campaigns. With so much potential for failure, how can your company launch a successful viral marketing campaign…

    Search Engine Guidein Content How To's- 19 readers -
  • Are your Google rankings based on your conversion rate?

    … directed at lowering the rankings for content farms and other spam sites, as many have opined, but rather improving search results for searchers across a wide variety of searches. The search leader might be working on a new game. We've known for a while that calling the formula a ranking algorithm--singular--is no longer true. In fact there…

    Search Engine Guidein SEO Google- 13 readers -
  • What Businesses Need to Know about Content and SEO

    …. Optimize for mobile Mobile traffic now accounts for 60% of all Internet traffic in the United States. This unprecedented figure has formulated a new priority for content marketers: mobile optimization. Content is about writing. However, many people who use their mobile devices aren't expecting to read an essay. For mobile optimization, short…

    Search Engine Guidein Paid Search SEO Content- 7 readers -
  • Does the Internet allow more differentiation?

    … by Mike Moran If you are a marketer, you can't ignore differentiation. Differentiation is not just about differences from the competition--it's differences that your customers care about. Without some kind of differentiation, marketers don't have much to talk about. And talk they do. Every kind of advertising is based on some kind of marketing…

    Search Engine Guide- 4 readers -
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