Content And Copywriting

    • 6 Ways to Make Seasonal Content Effective in SEO

      by Jayson DeMers In the SEO world, most people pay significant attention to "evergreen" content, which is content that remains relevant no matter what time of the year it is, or even what year it is. It can be repurposed, reposted, re-syndicated, and re-read at any time, and it still retains its value, so most people see it athe smart, long-term investment.

      Search Engine Guide -
  • What is the SEO Value of Website-Hosted Videos?

    by Jayson DeMers Everyone understands that video is a valuable component of modern Internet marketing. However, few understand how video content translates into SEO value. If you really want to maximize your video content, you need to know how it works in relation to search engine ranking factors.

    Search Engine Guide- 30 readers -
  • 5 Strategies for Writing Compelling Titles

    … by Jayson DeMers Whether it's a blog post, news article, email newsletter, or social media post, one of the biggest keys to increasing page views and maximizing impressions is creating killer headlines. Unfortunately, this is something most marketers usually fail miserably at. If you want to fundamentally change your content marketing strategy…

    Search Engine Guidein EMail Content- 8 readers -
  • How Not to Go Viral: 4 Viral Marketing Fails

    … Viral marketing has the potential to make a huge splash online, but as with any marketing strategy, there's risk involved. Poor planning, offensive material, and a lack of brand transparency are all major contributors to failed campaigns. With so much potential for failure, how can your company launch a successful viral marketing campaign…

    Search Engine Guidein Content How To's- 18 readers -
  • Are your Google rankings based on your conversion rate?

    … One of the oddest things about all the updates that Google has made over the last few years concerns the lack of impact that some of the changes have had on some businesses I know. Google Panda and other ranking algorithm changes have caused significant drops in traffic for many of these companies. But that's not the odd thing. What's strange…

    Search Engine Guidein SEO Google- 12 readers -
  • What Businesses Need to Know about Content and SEO

    … by Jayson DeMers This shouldn't be news to anyone: Content is one of the most important factors a business has to execute properly if it wants to boost search engine visibility and rankings. The point of common confusion lies with how the content should be generated. What's challenging is that there are seemingly a million different kinds…

    Search Engine Guidein Paid Search SEO Content- 5 readers -
  • Does the Internet allow more differentiation?

    … by Mike Moran If you are a marketer, you can't ignore differentiation. Differentiation is not just about differences from the competition--it's differences that your customers care about. Without some kind of differentiation, marketers don't have much to talk about. And talk they do. Every kind of advertising is based on some kind of marketing…

    Search Engine Guide- 4 readers -
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