Content And Copywriting

    • How to Write Better Content for a Mobile Workforce

      by Jayson DeMers If you want your content marketing campaign to be successful, you need to make sure it appeals to your target audience, both to achieve higher relevance for strategies like SEO, and to better hold attention from readers. If your target audience is made up of professionals, that means catering to industry considerations, including offering instructions, news, p ...

      Search Engine Guidein Content How To's- 12 readers -
  • 6 Ways to Make Seasonal Content Effective in SEO

    … by Jayson DeMers In the SEO world, most people pay significant attention to "evergreen" content, which is content that remains relevant no matter what time of the year it is, or even what year it is. It can be repurposed, reposted, re-syndicated, and re-read at any time, and it still retains its value, so most people see it athe smart, long-term…

    Search Engine Guide- 1 readers -
  • Enterprise marketers must tightly choose the focus of their website

    … So, you are responsible for digital marketing for a big company? You're probably not the CMO, however. That whole big website isn't your problem. You are just responsible for one product line. Or one country. Or one product line within one country. Or maybe even something smaller than that. But have you ever sat down and really decided which…

    Search Engine Guide- 6 readers -
  • Content Is King, But Does It Rule Alone in SEO?

    Ask any search expert how they think content affects SEO, and nearly all of them will probably say content is vital for achieving ranking results. The common mantra, "content is king," has become a rule of practice in most SEO circles, though its origin dates back to an essay by Bill Gates before Google was even founded.

    Search Engine Guide- 18 readers -
  • What is the SEO Value of Website-Hosted Videos?

    … by Jayson DeMers Everyone understands that video is a valuable component of modern Internet marketing. However, few understand how video content translates into SEO value. If you really want to maximize your video content, you need to know how it works in relation to search engine ranking factors. In particular, it's important to understand…

    Search Engine Guidein SEO Content- 30 readers -
  • 5 Strategies for Writing Compelling Titles

    … by Jayson DeMers Whether it's a blog post, news article, email newsletter, or social media post, one of the biggest keys to increasing page views and maximizing impressions is creating killer headlines. Unfortunately, this is something most marketers usually fail miserably at. If you want to fundamentally change your content marketing strategy…

    Search Engine Guidein EMail Content- 8 readers -
  • How Not to Go Viral: 4 Viral Marketing Fails

    … Viral marketing has the potential to make a huge splash online, but as with any marketing strategy, there's risk involved. Poor planning, offensive material, and a lack of brand transparency are all major contributors to failed campaigns. With so much potential for failure, how can your company launch a successful viral marketing campaign…

    Search Engine Guidein Content How To's- 19 readers -
  • Are your Google rankings based on your conversion rate?

    … directed at lowering the rankings for content farms and other spam sites, as many have opined, but rather improving search results for searchers across a wide variety of searches. The search leader might be working on a new game. We've known for a while that calling the formula a ranking algorithm--singular--is no longer true. In fact there…

    Search Engine Guidein SEO Google- 13 readers -
  • What Businesses Need to Know about Content and SEO

    by Jayson DeMers This shouldn't be news to anyone: Content is one of the most important factors a business has to execute properly if it wants to boost search engine visibility and rankings. The point of common confusion lies with how the content should be generated. What's challenging is that there are seemingly a million different kinds of content, and the rules for wha ...

    Search Engine Guide- 5 readers -
  • Does the Internet allow more differentiation?

    … by Mike Moran If you are a marketer, you can't ignore differentiation. Differentiation is not just about differences from the competition--it's differences that your customers care about. Without some kind of differentiation, marketers don't have much to talk about. And talk they do. Every kind of advertising is based on some kind of marketing…

    Search Engine Guide- 4 readers -
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