Content And Copywriting

  • 6 Ways to Make Seasonal Content Effective in SEO

    … by Jayson DeMers In the SEO world, most people pay significant attention to "evergreen" content, which is content that remains relevant no matter what time of the year it is, or even what year it is. It can be repurposed, reposted, re-syndicated, and re-read at any time, and it still retains its value, so most people see it athe smart, long-term…

    Search Engine Guide- 1 readers -
  • Content Is King, But Does It Rule Alone in SEO?

    Ask any search expert how they think content affects SEO, and nearly all of them will probably say content is vital for achieving ranking results. The common mantra, "content is king," has become a rule of practice in most SEO circles, though its origin dates back to an essay by Bill Gates before Google was even founded.

    Search Engine Guide- 18 readers -
  • What is the SEO Value of Website-Hosted Videos?

    … by Jayson DeMers Everyone understands that video is a valuable component of modern Internet marketing. However, few understand how video content translates into SEO value. If you really want to maximize your video content, you need to know how it works in relation to search engine ranking factors. In particular, it's important to understand…

    Search Engine Guidein SEO Content- 30 readers -
  • 5 Strategies for Writing Compelling Titles

    … in just a matter of weeks, start by paying attention to the title. Why the Title Matters It's difficult to encapsulate the value of titles without context. For an email marketer, titles mean one thing. For bloggers, the value may be completely different. However, regardless of who you talk to, it's clear that titles and headlines have…

    Search Engine Guidein EMail Content- 8 readers -
  • How Not to Go Viral: 4 Viral Marketing Fails

    …? Let's start by looking at what not to do. Here are four of the biggest viral marketing fails of all time. Samsung: Memes Without Context A 2013 ad campaign from Samsung had the right idea - capitalize on popular memes to produce relevant content - but failed in its execution. The meme, known as the Overly Attached Girlfriend, followed from a video…

    Search Engine Guidein Content How To's- 18 readers -
  • Searchmetrics Releases New Content Performance Research Tool

    by Jayson DeMers When more than 5,000 marketers were asked, "Does your organization use content marketing?" for the fifth annual B2B Content Marketing Benchmarks, Budgets, and Trends--North America report, an astounding 86% responded with, "yes." However, when asked, "How successful is your organization at tracking the ROI of its content marketing program?" only 21% said that ...

    Search Engine Guide- 16 readers -
  • Are your Google rankings based on your conversion rate?

    … directed at lowering the rankings for content farms and other spam sites, as many have opined, but rather improving search results for searchers across a wide variety of searches. The search leader might be working on a new game. We've known for a while that calling the formula a ranking algorithm--singular--is no longer true. In fact there…

    Search Engine Guidein SEO Google- 13 readers -
  • What Businesses Need to Know about Content and SEO

    … traffic sources. To get a clear picture of where most of your company's traffic is originating, start with Google Analytics. Check out the overview to see the breakdown of your traffic sources. It will list the percentage of traffic from each of the following seven sources: direct, referral, paid search, organic search, social media, and email…

    Search Engine Guidein Paid Search SEO Content- 5 readers -
  • Does the Internet allow more differentiation?

    … by Mike Moran If you are a marketer, you can't ignore differentiation. Differentiation is not just about differences from the competition--it's differences that your customers care about. Without some kind of differentiation, marketers don't have much to talk about. And talk they do. Every kind of advertising is based on some kind of marketing…

    Search Engine Guide- 4 readers -
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