Content And Copywriting

  • How to Write Better Content for a Mobile Workforce

    … behind a desk per week. Our workforce is becoming increasingly mobile, working remotely and on the go, and our content needs to change to reflect that shift. How to Write Better Content for a Mobile Workforce There are three major changes to consider when brainstorming new content: Mobile devices are smaller and offer a different UI. As you've…

    Search Engine Guidein Content How To's- 12 readers -
  • 6 Ways to Make Seasonal Content Effective in SEO

    … by Jayson DeMers In the SEO world, most people pay significant attention to "evergreen" content, which is content that remains relevant no matter what time of the year it is, or even what year it is. It can be repurposed, reposted, re-syndicated, and re-read at any time, and it still retains its value, so most people see it athe smart, long-term…

    Search Engine Guide- 1 readers -
  • Content Is King, But Does It Rule Alone in SEO?

    … is that digital marketing is a complex, interconnected web of different strategies that affect one another in different ways. For example, search engine optimization (SEO) and search engine marketing (SEM) can be classified as two different strategies, while content can complement and enhance most other digital marketing strategies, including SEO, SEM…

    Search Engine Guidein Affiliate Paid Search SEO EMail Content- 18 readers -
  • What is the SEO Value of Website-Hosted Videos?

    … by Jayson DeMers Everyone understands that video is a valuable component of modern Internet marketing. However, few understand how video content translates into SEO value. If you really want to maximize your video content, you need to know how it works in relation to search engine ranking factors. In particular, it's important to understand…

    Search Engine Guidein SEO Content- 30 readers -
  • 5 Strategies for Writing Compelling Titles

    … by Jayson DeMers Whether it's a blog post, news article, email newsletter, or social media post, one of the biggest keys to increasing page views and maximizing impressions is creating killer headlines. Unfortunately, this is something most marketers usually fail miserably at. If you want to fundamentally change your content marketing strategy…

    Search Engine Guidein EMail Content- 8 readers -
  • How Not to Go Viral: 4 Viral Marketing Fails

    …? Let's start by looking at what not to do. Here are four of the biggest viral marketing fails of all time. Samsung: Memes Without Context A 2013 ad campaign from Samsung had the right idea - capitalize on popular memes to produce relevant content - but failed in its execution. The meme, known as the Overly Attached Girlfriend, followed from a video…

    Search Engine Guidein Content How To's- 19 readers -
  • Are your Google rankings based on your conversion rate?

    … directed at lowering the rankings for content farms and other spam sites, as many have opined, but rather improving search results for searchers across a wide variety of searches. The search leader might be working on a new game. We've known for a while that calling the formula a ranking algorithm--singular--is no longer true. In fact there…

    Search Engine Guidein SEO Google- 13 readers -
  • What Businesses Need to Know about Content and SEO

    …, catchy pieces work better. Don't underestimate the power of images and videos either, particularly when it comes to mobile traffic. Obviously, your website should be optimized for mobile usage in terms of web design. Many businesses today are pursuing responsive design. This approach contrasts with the old mobile version/desktop mentality…

    Search Engine Guidein Paid Search SEO Content- 5 readers -
  • Does the Internet allow more differentiation?

    … by Mike Moran If you are a marketer, you can't ignore differentiation. Differentiation is not just about differences from the competition--it's differences that your customers care about. Without some kind of differentiation, marketers don't have much to talk about. And talk they do. Every kind of advertising is based on some kind of marketing…

    Search Engine Guide- 4 readers -
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