Content And Copywriting

  • How to Write Better Content for a Mobile Workforce

    … behind a desk per week. Our workforce is becoming increasingly mobile, working remotely and on the go, and our content needs to change to reflect that shift. How to Write Better Content for a Mobile Workforce There are three major changes to consider when brainstorming new content: Mobile devices are smaller and offer a different UI. As you've…

    Search Engine Guidein Content How To's- 12 readers -
  • 6 Ways to Make Seasonal Content Effective in SEO

    … by Jayson DeMers In the SEO world, most people pay significant attention to "evergreen" content, which is content that remains relevant no matter what time of the year it is, or even what year it is. It can be repurposed, reposted, re-syndicated, and re-read at any time, and it still retains its value, so most people see it athe smart, long-term…

    Search Engine Guide- 1 readers -
  • Enterprise marketers must tightly choose the focus of their website

    … So, you are responsible for digital marketing for a big company? You're probably not the CMO, however. That whole big website isn't your problem. You are just responsible for one product line. Or one country. Or one product line within one country. Or maybe even something smaller than that. But have you ever sat down and really decided which…

    Search Engine Guide- 7 readers -
  • Content Is King, But Does It Rule Alone in SEO?

    … is that digital marketing is a complex, interconnected web of different strategies that affect one another in different ways. For example, search engine optimization (SEO) and search engine marketing (SEM) can be classified as two different strategies, while content can complement and enhance most other digital marketing strategies, including SEO, SEM…

    Search Engine Guidein Affiliate Paid Search SEO EMail Content- 19 readers -
  • What is the SEO Value of Website-Hosted Videos?

    … by Jayson DeMers Everyone understands that video is a valuable component of modern Internet marketing. However, few understand how video content translates into SEO value. If you really want to maximize your video content, you need to know how it works in relation to search engine ranking factors. In particular, it's important to understand…

    Search Engine Guidein SEO Content- 31 readers -
  • 5 Strategies for Writing Compelling Titles

    … by Jayson DeMers Whether it's a blog post, news article, email newsletter, or social media post, one of the biggest keys to increasing page views and maximizing impressions is creating killer headlines. Unfortunately, this is something most marketers usually fail miserably at. If you want to fundamentally change your content marketing strategy…

    Search Engine Guidein EMail Content- 8 readers -
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