Content Audit

  • What Is a Content Audit and Why Do You Need One?

    … structure of a content audit. But why should you do one in the first place? I touched on some of the value by describing the process, but here are the main benefits. Save money I’ve written about this in previous articles, but brands waste a lot of content. SiriusDecisions estimates that 65 percent of B2B content ends up languishing unused. When…

    Dillon Baker/ The Content Strategistin Content- 13 readers -
  • Website Redesign—One Year Later (Critical Lessons Learned)

    … speaking the same language, and I’m super thankful for that. This isn’t something anyone on the other end may directly notice, but I think it conveys that I pay attention to the details, which means a lot when someone deciding to subscribe, share, or transact with me in the future. 5. A Successful Content Audit Part of the plan was to audit our…

    Pat Flynn/ The Smart Passive Income Blog- 24 readers -
  • Deliverables and documentation to make your SEO strategy actionable

    … in anticipation of the upcoming splitting of the Google indexes, in which mobile will be the priority index and desktop will be refreshed less often. Another way to help get the most out of this SEO audit is to request Analytics and Google Search Console access for the domain. Content audit Up next is the content audit. Now that you know what…

    Search Engine Watchin SEO- 14 readers -
  • Your Complete Content Marketing Checklist

    … Textbroker has put together this infographic on The 5 Steps to a Successful Content Strategy. The 5 areas are: Audit and Analysis Goal Definition Development and Planning Creation and Seeding Monitoring and Controlling If I were to squeeze anything in, it would be Promotion. While seeding with influencers is helpful, paid content…

    Douglas Karr/ Marketing Technology Blogin Content- 22 readers -
Get the top posts daily into your mailbox!