Content Audit

  • Deliverables and documentation to make your SEO strategy actionable

    … along their decision-making journey. Effective personas are driven by primary and secondary data, and used to gain a focused understanding of how a particular persona profile uses a particular “application” within a given context. SEO audit The next step, once you have identified your audience, is to perform an SEO audit. This process helps…

    Search Engine Watchin SEO- 11 readers -
  • Your Complete Content Marketing Checklist

    … Textbroker has put together this infographic on The 5 Steps to a Successful Content Strategy. The 5 areas are: Audit and Analysis Goal Definition Development and Planning Creation and Seeding Monitoring and Controlling If I were to squeeze anything in, it would be Promotion. While seeding with influencers is helpful, paid content…

    Douglas Karr/ Marketing Technology Blogin Content- 16 readers -
  • How To Prepare For A New Year Of Blogging

    For most bloggers, December is the month where traffic starts to nose dive. After all, it is the holiday season. It’s a time to reflect on the events of the past year, and spend time with loved ones. With traffic nose diving, you could publish less content towards the end of December – especially considering your posts may not get the traction they deserve.

    Adam Connell/ Blogging Wizard- 15 readers -
  • 3 Lessons Content Marketers Should Learn from Retail

    … to differentiate writing from content marketing. Someone with incredible copywriting and editorial talent doesn’t mean that they have the insight necessary to inventory, audit, and develop promotions for your business. This infographic from Uberflip walks through all the qualities of successful content marketers. Side note: I’ll keep you posted on the die and the ebook! © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Content- 16 readers -
  • 7 Steps to Cleaning Out Your Content Closet

    … we clean it out? If it’s been a year or two (or more) since you’ve cleaned out your content closet, perhaps now is the time to perform a content audit and take stock of what you’ve got. Content Audits: More Than Content When we think content audit, we naturally think – content! While content is at the core, it is supported by a business…

    Relevancein SEO Content- 11 readers -
  • How to Conduct a Content Audit to Beat Your Competition

    … with this quick n’ dirty competitive content audit that evaluates two primary factors: What content the competitor has published How well their content is doing By evaluating these factors, you can get a much stronger understanding of the kind of content dominates your market. Step 1: Evaluate the Competition To begin a competitive content audit…

    Relevancein Social SEO Content How To's- 16 readers -
  • 5 Ways You Can Win Big With Content Marketing Reuse

    … must be tailored to meet its specific audience’s needs in a given environment or it’s never seen. 75% of ideas on average (mode) are turned into a content asset, published once, and never reused or repurposed again according to 2015 Kapost data. The problem with this is that it uses up your marketing budget and resources with limited results. 3…

    Heidi Cohen/ Heidi Cohenin Content- 10 readers -
  • The 3 Content Curation Superpowers

    … new life to your existing information. The process starts by auditing your existing content. While it’s not sexy, a content audit enhances your ability to utilize your content when and where you need it without relying on the original creator. Actionable Content Marketing Tip: Perform a content audit across your organization. You never know…

    Heidi Cohen/ Heidi Cohenin Content- 14 readers -
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