Content Audit

  • Website Redesign—One Year Later (Critical Lessons Learned)

    …” Google. We implemented a number of 301 redirects when performing the audits and thought we had kept everything tight and clean during the transition. We also included a number of new post types, custom built with custom fields that, although we believe we constructed correctly, could potentially affect search engine rankings. There was also some…

    Pat Flynn/ The Smart Passive Income Blog- 24 readers -
  • Deliverables and documentation to make your SEO strategy actionable

    … along their decision-making journey. Effective personas are driven by primary and secondary data, and used to gain a focused understanding of how a particular persona profile uses a particular “application” within a given context. SEO audit The next step, once you have identified your audience, is to perform an SEO audit. This process helps…

    Search Engine Watchin SEO- 14 readers -
  • Your Complete Content Marketing Checklist

    … Textbroker has put together this infographic on The 5 Steps to a Successful Content Strategy. The 5 areas are: Audit and Analysis Goal Definition Development and Planning Creation and Seeding Monitoring and Controlling If I were to squeeze anything in, it would be Promotion. While seeding with influencers is helpful, paid content…

    Douglas Karr/ Marketing Technology Blogin Content- 21 readers -
  • How To Prepare For A New Year Of Blogging

    … these tasks. Here are a few ideas to get you started: 1. Run a content audit Look back through your old posts and see how well they’re performing. Start with the high traffic posts and figure out what you can do to improve them. Maybe there are some broken links you can fix (use this tool to check and follow these tips for adding redirects…

    Adam Connell/ Blogging Wizardin Blogging How To's- 17 readers -
  • 3 Lessons Content Marketers Should Learn from Retail

    … strategies over the years. As a receiving manager, my daughter was in charge of all the product entering the store, was in charge of inventory, and in charge of marketing displays throughout the store. Retail Lessons for Content Marketers Inventory – Just as store visitors get frustrated when the store doesn’t have a product they’re looking…

    Douglas Karr/ Marketing Technology Blogin Content- 18 readers -
  • 7 Steps to Cleaning Out Your Content Closet

    … we clean it out? If it’s been a year or two (or more) since you’ve cleaned out your content closet, perhaps now is the time to perform a content audit and take stock of what you’ve got. Content Audits: More Than Content When we think content audit, we naturally think – content! While content is at the core, it is supported by a business…

    Relevancein SEO Content- 14 readers -
  • How to Conduct a Content Audit to Beat Your Competition

    … theirs?” This competitive content audit will show you how. What Goes Into a Competitive Content Audit? Know thy enemy. This is the underlying basis for a competitive content audit. You must take stock of the content your competition is using, how they’re using it and why it’s making such an impact with their target audience. More importantly, it can give you valuable…

    Relevancein Social SEO Content How To's- 22 readers -
  • 5 Ways You Can Win Big With Content Marketing Reuse

    … on SlideShare 20,000 page views on TopRankBlog 2,000+ PDF downloads 800 leads 200+ event referrals Here’s an example of one of the Content Marketing World ebooks and related posts. Note that Odden always has a theme for the content that enhance the text, images and presentation. To maximize content marketing results and minimize resource use, audit your…

    Heidi Cohen/ Heidi Cohenin Content- 19 readers -
  • The 3 Content Curation Superpowers

    … new life to your existing information. The process starts by auditing your existing content. While it’s not sexy, a content audit enhances your ability to utilize your content when and where you need it without relying on the original creator. Actionable Content Marketing Tip: Perform a content audit across your organization. You never know…

    Heidi Cohen/ Heidi Cohenin Content- 16 readers -
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