- Our Blog
Marketers are often struggling just to keep up with the needs of their content and email marketing programs. More often than not, our clients’ strategies are built around their internal processes. News, product releases, service updates or even just weekly schedules dictate the content that’s published.
… We asked the question recently – and provided some definition around – whether or not your content marketing strategy was about productivity, presence, or building authority. The problem we continue to see is companies solely focused on spewing content without analyzing and improving the results. Isn’t the definition of insanity doing the same…
… management. That marketing manager had a background in event management and looked to the website as more of a brochure rather than an inbound sales platform. She cut our engagement and the company subsequently lost much of its authority via search and social. Despite this, the salesman from the company said that without a doubt, the infographic…