Content Authority

    • The Focus of Your Content May Be Hurting Your Marketing Strategy

      As part of an overall search strategy, we used to have companies focus on recent, frequent, and relevant content driven by keywords that could increase organic ranking and conversions. Writing numerous short articles is one of those bits of advice that we’ve abandoned in recent years. There are a few key issues: Deep content – search engines rank by the popularity of content, period.

      Douglas Karr/ Marketing Technology Blogin EMail- 21 readers -