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As part of an overall search strategy, we used to have companies focus on recent, frequent, and relevant content driven by keywords that could increase organic ranking and conversions. Writing numerous short articles is one of those bits of advice that we’ve abandoned in recent years. There are a few key issues: Deep content – search engines rank by the popularity of content, period.
… to a qualified lead requires authority. And moving a qualified lead to a sale requires trust. When businesses are seeking a solution, they seek it from an authority. Businesses want to mitigate risk, so they tend to buy from vendors and solutions with industry authority. Authority is often overlooked despite it being a key to successful content…
…. This infographic from BrightEdge, an SEO platform, focuses on how an effective content marketing strategy combined with social and promotion efforts can increase your overall search rankings. Content marketing works with smart SEO tactics to build authority and increase awareness of your brand. Good content will build positive associations with your brand…
… of the content, they continue to lose. It’s a flat-lined approach with no return on investment. It’s an assembly line with an average product. Web Presence The second strategy we watch many agencies deploy is the share of voice or web presence strategy. This one includes content and promotion, with the rules being that you can own more of the inbound…