Content Automation

  • Email Makeover: 6 Ways We Redesigned a Pet Retailer’s Email with Context

    … image personalization, we added the subscriber’s dog’s name to an image of a dog food bowl. Image personalization is ideal for grabbing and holding your reader’s attention and driving engagement. Creative optimization It’s an email marketing best practice to always test one part of every email you send. Testing your CTA copy will tell you which…

    Movable Ink Blogin EMail- 21 readers -
  • November 2016 Email Campaign Ideas

    … Hit send with caution this Thanksgiving: while some of your subscribers will be opening emails, others will traveling or unplugged entirely. Use these ideas to guide your Thanksgiving campaigns. Consider delivering daily deals a week or more before Thanksgiving to take advantage of early bird shoppers. Use content automation to pull the latest…

    Movable Ink Blogin EMail- 20 readers -
  • LookBookHQ: Content Engagement and Automation Platform

    … As we develop content strategies for our clients, we often work across mediums and layers of intent. We push a lot of broad content that gateways into detailed infographics that gateway into white papers or case studies. For the visitor researching their next purchase, they appreciate the focus from broad to narrow without wasting their time…

    Douglas Karr/ Marketing Technology Blogin Content- 11 readers -
  • LookBookHQ: Content Engagement and Automation Platform

    … As we develop content strategies for our clients, we often work across mediums and layers of intent. We push a lot of broad content that gateways into detailed infographics that gateway into white papers or case studies. For the visitor researching their next purchase, they appreciate the focus from broad to narrow without wasting their time…

    Douglas Karr/ Marketing Technology Blog- 29 readers -