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… You already know the basics of content marketing; produce high-quality pieces of content that people want to read and promote them, attracting more people to your brand and increasing the loyalty of fans you’ve already attracted. Because of this, even newcomers to the strategy are aware of some of the most important best practices for a campaign…
… in on a segment of your audience that’s been low on engagement and send them an email to let them know you’re ready to reconnect. Then, make opting out easy—but make opting in even easier. Finally, over time, nurture them with highly relevant content, and consider checking in at multiple points in the campaign to make sure they’re still engaged. Monitor…
… do. After all, when it comes to startup catchphrases, Make the world a banner-ad-infested slum just doesn’t have the same ring to it. TAGS: brand editors, brand publishing, CMOs, Content Campaigns, Content Distribution, Content Marketing Brand Lift, Content Marketing Problems, content marketing ROI, content ROI, Programmatic Display, publishing, ROI 43 …
When you work at a successful startup, one of the main perks of coming to work is the unbridled bubble of optimism and ambition that covers the whole office while employees chant startup catchphrases: Fail fast and often! Make awesome stuff! Make the world a better place! That last startup-ism was lampooned last year in an episode of HBO’s Silicon Valley when dozens of startups paraded on stage.