Content Campaigns

  • 6 Secondary Factors That Influence Content Campaign Success

    … You already know the basics of content marketing; produce high-quality pieces of content that people want to read and promote them, attracting more people to your brand and increasing the loyalty of fans you’ve already attracted. Because of this, even newcomers to the strategy are aware of some of the most important best practices for a campaign…

    Larry Alton/ Relevancein Content- 23 readers -
  • Re-engaging Old Leads With Email Workflow

    …, not just spamming them), we established two points in the workflow with branching logic to once again re-engage if needed. Each of these milestones in the campaign helped us keep the most interested leads engaged, completing the workflow and (hopefully) moving on to the sales team. For instance, if a person hadn’t opened an email in a specific amount…

    Dan Moyle/ Relevancein EMail Content- 13 readers -
  • 5 Content Marketing Problems That Keep Me Up at Night

    … if they’re going to succeed. (For another take, see John Hazard’s guide to brand approvals here.) 3. The Campaign Mindset While doing research for my monthly “Best of Branded Content” column, I’ve come across tons of impressive one-off brand videos and microsites. The latter can be especially infuriating; these sites are loaded with dozens of articles…

    Joe Lazauskas/ Relevancein Display Content- 36 readers -
  • 5 Content Marketing Problems That Keep Me Up at Night

    … distribution is stupidly simple, especially as we move toward a platform-centric universe that’ll serve up hungry audiences to anyone skilled enough to catch their attention. And to take advantage of the system, brands need to start devoting significant chunks of their media budgets to content marketing. Bonus: Marketers’ ability to show ROI Ultimately…

    The Content Strategistin Display Content- 17 readers -