Content Code

  • Why it’s a very good sign that people don’t read your content

    … By Mark W. Schaefer Over the past year, I have really enjoyed delighting audiences with tales from my book The Content Code. And my favorite story from my speech goes like this: When I started out as a blogger, I had no idea what I was doing. I was working so hard, and creating content that was pretty darn good. And yet, nobody was reading my…

    {grow}in Social Content- 8 readers -
  • Content Shock is Here. Now What?

    … does not “rise to the top.” Great content alone is no longer the finish line. It is the starting line. The answer is not in simply producing more content, or even better content. It requres a new focus on “ignition.” The economic value of content is zero unless it is seen and shared. This suggests the need for a new marketing competency. Just HOW…

    Relevancein Social Content- 7 readers -
  • Content Shock is here. Now what?

    … About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. And it looks like the idea may be showing up in measurable ways. The premise behind Content Shock is simple. In any human, natural, or economic system, when there is an overabundance of some commodity, and there is a limited…

    {grow}in Social Content- 14 readers -
  • A new process to quantify content marketing success

    … “MEASUREMENT” is the number one challenge for almost any marketer today. Do we try to attach the results of our efforts to awareness? Traffic? Sales? … or something else? How do we demonstrate value? This post explains an exciting new opportunity for content marketing measurement. Just a few years ago, Internet content was a novelty…

    {grow}in Social Content- 21 readers -
  • 10 Ways to Drive More Social Proof

    … 10 Ways to Drive More Social Proof from Mark Schaefer In an information dense world, the difference between being ignored and being a success might very well hinge on this subtle idea of social proof. People are barraged with messages every day and social proof is a handy shortcut when they are trying to figure out who to believe, who…

    {grow}- 12 readers -
  • Case study: Re-building a blog from the ground up

    …, they will never see the post! Social sharing buttons Although Mr. Dodd has social sharing buttons at the bottom of his post, I think he should also have them at the top. This provides convenience for the reader and also adds an element of social proof if you display how many shares the post has received. What I mean by social proof is, if the post has been…

    {grow}in Social Blogging- 16 readers -
  • How to promote your content without being spammy

    … The amount of information on the web is exploding, making it more and more difficult to stand out. Many companies are turning to more advanced strategies to try to get through, including advertising and promoting content. But doing this without coming across as spammy is a tricky proposition. In this free eBook, you’ll get 10 non-spammy ideas…

    {grow}in Content How To's- 11 readers -
  • 10 Simple ideas to achieve more content sharing now

    … 10 Ways to Ignite Your Content from Mark Schaefer I had the coolest conversation the other day when I met up with a senior marketer at a conference … “It’s so ironic that I got a chance to hear you speak today,” she said. “Your name came up at a meeting in our company just last week!” “Really?” I said. “That’s pretty amazing.” “Yes. I…

    {grow}in Social Content- 14 readers -
  • There is no community on social media

    … Now that’s a headline that gets your attention, right? And when I saw that headline reporting on a speech provided by a Forrester executive, it made me pause. Speaking at the Lithium Technologies LiNC conference in San Francisco, Forrester Research vice president and principal analyst Nate Elliott dropped a bomb on brand managers: you don’t…

    {grow}in Social Content- 18 readers -
  • Can You Build a Content Marketing Super Brand

    …NOTE: My very smart friend Mark W. Schaefer is working on a new book called The Content Code. It will be out in April. Watch for it! As part of his book research, Mark asked me about how I have built for myself a “super brand” where people trust or want to consume what I create, without having to sample it first, and whether anyone could create…

    Jay Baer/ Convince and Convertin Social Content- 8 readers -
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