Content Code

  • Why it’s a very good sign that people don’t read your content

    … By Mark W. Schaefer Over the past year, I have really enjoyed delighting audiences with tales from my book The Content Code. And my favorite story from my speech goes like this: When I started out as a blogger, I had no idea what I was doing. I was working so hard, and creating content that was pretty darn good. And yet, nobody was reading my…

    {grow}in Social Content- 15 readers -
  • Content Shock is Here. Now What?

    … About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. And it looks like the idea may be showing up in measurable ways. The premise behind Content Shock is simple. In any human, natural, or economic system, when there is an overabundance of some commodity, and there is a limited…

    Relevancein Social Content- 12 readers -
  • Content Shock is here. Now what?

    … About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. And it looks like the idea may be showing up in measurable ways. The premise behind Content Shock is simple. In any human, natural, or economic system, when there is an overabundance of some commodity, and there is a limited…

    {grow}in Social Content- 23 readers -
  • A new process to quantify content marketing success

    … and development by my team, our process actually quantifies your content marketing effort and compares your success to your closest competitors. We’ve named this new consulting practice The Content Code since it is based on many of the principles defined by my popular book of the same name. Our premise is simple. Publishing content is no longer the finish…

    {grow}in Social Content- 25 readers -
  • 10 Ways to Drive More Social Proof

    … 10 Ways to Drive More Social Proof from Mark Schaefer In an information dense world, the difference between being ignored and being a success might very well hinge on this subtle idea of social proof. People are barraged with messages every day and social proof is a handy shortcut when they are trying to figure out who to believe, who…

    {grow}- 16 readers -
  • Case study: Re-building a blog from the ground up

    … improve David’s content marketing opportunities. Here we go. This is the top of Mr. Dodd’s blog with numbers that correspond to my comments. The first opportunity I will point out is invisible to you. David is blogging on Blogspot, which is disconnected from his business website. Why would you be driving traffic to Blogspot and building all…

    {grow}in Social Blogging- 18 readers -
  • How to promote your content without being spammy

    … The Content Code: Six essential strategies to ignite your content, your marketing, and your business The post How to promote your content without being spammy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories 10 Simple ideas to achieve more content sharing now There is no community on social media Polish up your best content to drive content marketing value …

    {grow}in Content How To's- 14 readers -
  • 10 Simple ideas to achieve more content sharing now

    … (thank you, whoever you are)! He’s obviously following the game plan from my new book The Content Code. The real economic driver of the social web is not just creating content — it’s social sharing, especially as we fight to compete in a world of increasing information density. If our content never moves, if it simply sits on a website without any…

    {grow}in Social Content- 15 readers -
  • There is no community on social media

    … in terms of activating people to create some value for your business. In my book The Content Code: Six essential strategies to ignite your content, your marketing, and your business, I call this your Alpha Audience — the bedrock of your business. But I believe he is thinking about it the wrong way. Let’s dive into this idea a little. You social…

    {grow}in Social Content- 30 readers -
  • Can You Build a Content Marketing Super Brand

    …NOTE: My very smart friend Mark W. Schaefer is working on a new book called The Content Code. It will be out in April. Watch for it! As part of his book research, Mark asked me about how I have built for myself a “super brand” where people trust or want to consume what I create, without having to sample it first, and whether anyone could create…

    Jay Baer/ Convince and Convertin Social Content- 9 readers -
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