Content Code

  • Why it’s a very good sign that people don’t read your content

    … By Mark W. Schaefer Over the past year, I have really enjoyed delighting audiences with tales from my book The Content Code. And my favorite story from my speech goes like this: When I started out as a blogger, I had no idea what I was doing. I was working so hard, and creating content that was pretty darn good. And yet, nobody was reading my…

    {grow}in Social Content- 10 readers -
  • Content Shock is Here. Now What?

    … does not “rise to the top.” Great content alone is no longer the finish line. It is the starting line. The answer is not in simply producing more content, or even better content. It requres a new focus on “ignition.” The economic value of content is zero unless it is seen and shared. This suggests the need for a new marketing competency. Just HOW…

    Relevancein Social Content- 8 readers -
  • Content Shock is here. Now what?

    … to the top.” Great content alone is no longer the finish line. It is the starting line. The answer is not in simply producing more content, or even better content. It requres a new focus on “ignition.” The economic value of content is zero unless it is seen and shared. This suggests the need for a new marketing competency. Just HOW do we get…

    {grow}in Social Content- 16 readers -
  • A new process to quantify content marketing success

    … “MEASUREMENT” is the number one challenge for almost any marketer today. Do we try to attach the results of our efforts to awareness? Traffic? Sales? … or something else? How do we demonstrate value? This post explains an exciting new opportunity for content marketing measurement. Just a few years ago, Internet content was a novelty…

    {grow}in Social Content- 22 readers -
  • 10 Ways to Drive More Social Proof

    … 10 Ways to Drive More Social Proof from Mark Schaefer In an information dense world, the difference between being ignored and being a success might very well hinge on this subtle idea of social proof. People are barraged with messages every day and social proof is a handy shortcut when they are trying to figure out who to believe, who…

    {grow}- 14 readers -
  • Case study: Re-building a blog from the ground up

    … ... by vicmaine Yeah, but my advice is to get off Blogger! Time to bite the ... by Mark W. Schaefer Thank you sir. I have the same policy in general. by Mark W. Schaefer Plus 4 more... Related Stories Polish up your best content to drive content marketing value Why you need to re-evaluate the design of your blog How to get off your ass and start blogging …

    {grow}in Social Blogging- 17 readers -
  • How to promote your content without being spammy

    … The Content Code: Six essential strategies to ignite your content, your marketing, and your business The post How to promote your content without being spammy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories 10 Simple ideas to achieve more content sharing now There is no community on social media Polish up your best content to drive content marketing value …

    {grow}in Content How To's- 12 readers -
  • 10 Simple ideas to achieve more content sharing now

    … (thank you, whoever you are)! He’s obviously following the game plan from my new book The Content Code. The real economic driver of the social web is not just creating content — it’s social sharing, especially as we fight to compete in a world of increasing information density. If our content never moves, if it simply sits on a website without any…

    {grow}in Social Content- 14 readers -
  • There is no community on social media

    … Now that’s a headline that gets your attention, right? And when I saw that headline reporting on a speech provided by a Forrester executive, it made me pause. Speaking at the Lithium Technologies LiNC conference in San Francisco, Forrester Research vice president and principal analyst Nate Elliott dropped a bomb on brand managers: you don’t…

    {grow}in Social Content- 24 readers -
  • Can You Build a Content Marketing Super Brand

    …NOTE: My very smart friend Mark W. Schaefer is working on a new book called The Content Code. It will be out in April. Watch for it! As part of his book research, Mark asked me about how I have built for myself a “super brand” where people trust or want to consume what I create, without having to sample it first, and whether anyone could create…

    Jay Baer/ Convince and Convertin Social Content- 9 readers -
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