Content Code

  • Why it’s a very good sign that people don’t read your content

    … going to share it … even if they didn’t read it. I eventually learned that I wasn’t necessarily doing anything wrong. Chris was a star because he patiently and persistently created content and engaged with his audience in a way that created a glue-like emotional bond. That is blogging, that is branding, at its best. Content on auto-pilot Finally, I…

    {grow}in Social Content- 9 readers -
  • Content Shock is Here. Now What?

    … on this funny story. I mentioned your book Content Code and your blog post on content shock in my media literacy class today. What’s the first thing students do? Google it! One student was reading content shock while I was lecturing, and at one point he interrupts class with, “F#%&! We are screwed,” which opened a whole new discussion! Are we all…

    Relevancein Social Content- 8 readers -
  • Content Shock is here. Now what?

    … mentioned your book Content Code and your blog post on content shock in my media literacy class today. What’s the first thing students do? Google it! One student was reading content shock while I was lecturing, and at one point he interrupts class with, “F#%&! We are screwed” … Which opened a whole new discussion! Are we all screwed…

    {grow}in Social Content- 15 readers -
  • A new process to quantify content marketing success

    … Solutions: We Help Businesses {grow}. Related Stories Facebook content strategy is a time bomb for inbound marketing A solution to the content marketing measurement puzzle Polish up your best content to drive content marketing value Case study: Social media engagement as a point of differentiation The future of content marketing strategy …

    {grow}in Social Content- 21 readers -
  • 10 Ways to Drive More Social Proof

    … to follow and what to buy. At least in the short term, the number of tweets on an article of the number of Likes on Facebook might even be more important that the content itself. In this new slide presentation, I’ll walk you through a few highlights from my new book The Content Code and demonstrate why sometimes content success has very little to do…

    {grow}- 13 readers -
  • Case study: Re-building a blog from the ground up

    … improve David’s content marketing opportunities. Here we go. This is the top of Mr. Dodd’s blog with numbers that correspond to my comments. The first opportunity I will point out is invisible to you. David is blogging on Blogspot, which is disconnected from his business website. Why would you be driving traffic to Blogspot and building all…

    {grow}in Social Blogging- 17 readers -
  • How to promote your content without being spammy

    … for content marketing success. A few of the ideas include Answering questions with your content Connecting your social properties Embedding tweetable quotes Promoting new content within old content, and Joining content sharing “clubs” For hundreds of other ideas to help you succeed in an information dense world, check out my new book…

    {grow}in Content How To's- 12 readers -
  • 10 Simple ideas to achieve more content sharing now

    … (thank you, whoever you are)! He’s obviously following the game plan from my new book The Content Code. The real economic driver of the social web is not just creating content — it’s social sharing, especially as we fight to compete in a world of increasing information density. If our content never moves, if it simply sits on a website without any…

    {grow}in Social Content- 14 readers -
  • There is no community on social media

    … There is no community on social media appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories What are the best social media platforms for your business? The art and science of developing an enterprise content strategy Do People Trump Content in Marketing? Is there a place for social media in a boring business? Three marketing truths for an information dense world …

    {grow}in Social Content- 19 readers -
  • Can You Build a Content Marketing Super Brand

    …NOTE: My very smart friend Mark W. Schaefer is working on a new book called The Content Code. It will be out in April. Watch for it! As part of his book research, Mark asked me about how I have built for myself a “super brand” where people trust or want to consume what I create, without having to sample it first, and whether anyone could create…

    Jay Baer/ Convince and Convertin Social Content- 9 readers -
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