Content Code

  • Why it’s a very good sign that people don’t read your content

    … going to share it … even if they didn’t read it. I eventually learned that I wasn’t necessarily doing anything wrong. Chris was a star because he patiently and persistently created content and engaged with his audience in a way that created a glue-like emotional bond. That is blogging, that is branding, at its best. Content on auto-pilot Finally, I…

    {grow}in Social Content- 8 readers -
  • Content Shock is Here. Now What?

    … on this funny story. I mentioned your book Content Code and your blog post on content shock in my media literacy class today. What’s the first thing students do? Google it! One student was reading content shock while I was lecturing, and at one point he interrupts class with, “F#%&! We are screwed,” which opened a whole new discussion! Are we all…

    Relevancein Social Content- 7 readers -
  • Content Shock is here. Now what?

    … recently hosted Chad Pollitt on Blab and we discussed how his business, Relevance, is cutting through the content clutter with new strategies and research. Chad tells us: How to find an opportunistic content niche What distribution tactics are working today New forms of content promotion that might be on the horizon The unexpected impact mobile…

    {grow}in Social Content- 14 readers -
  • A new process to quantify content marketing success

    … “MEASUREMENT” is the number one challenge for almost any marketer today. Do we try to attach the results of our efforts to awareness? Traffic? Sales? … or something else? How do we demonstrate value? This post explains an exciting new opportunity for content marketing measurement. Just a few years ago, Internet content was a novelty…

    {grow}in Social Content- 20 readers -
  • 10 Ways to Drive More Social Proof

    … 10 Ways to Drive More Social Proof from Mark Schaefer In an information dense world, the difference between being ignored and being a success might very well hinge on this subtle idea of social proof. People are barraged with messages every day and social proof is a handy shortcut when they are trying to figure out who to believe, who…

    {grow}- 10 readers -
  • Case study: Re-building a blog from the ground up

    … improve David’s content marketing opportunities. Here we go. This is the top of Mr. Dodd’s blog with numbers that correspond to my comments. The first opportunity I will point out is invisible to you. David is blogging on Blogspot, which is disconnected from his business website. Why would you be driving traffic to Blogspot and building all…

    {grow}in Social Blogging- 14 readers -
  • How to promote your content without being spammy

    … The Content Code: Six essential strategies to ignite your content, your marketing, and your business The post How to promote your content without being spammy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories 10 Simple ideas to achieve more content sharing now There is no community on social media Polish up your best content to drive content marketing value …

    {grow}in Content How To's- 11 readers -
  • 10 Simple ideas to achieve more content sharing now

    … (thank you, whoever you are)! He’s obviously following the game plan from my new book The Content Code. The real economic driver of the social web is not just creating content — it’s social sharing, especially as we fight to compete in a world of increasing information density. If our content never moves, if it simply sits on a website without any…

    {grow}in Social Content- 14 readers -
  • There is no community on social media

    … in terms of activating people to create some value for your business. In my book The Content Code: Six essential strategies to ignite your content, your marketing, and your business, I call this your Alpha Audience — the bedrock of your business. But I believe he is thinking about it the wrong way. Let’s dive into this idea a little. You social…

    {grow}in Social Content- 17 readers -
  • Can You Build a Content Marketing Super Brand

    …NOTE: My very smart friend Mark W. Schaefer is working on a new book called The Content Code. It will be out in April. Watch for it! As part of his book research, Mark asked me about how I have built for myself a “super brand” where people trust or want to consume what I create, without having to sample it first, and whether anyone could create…

    Jay Baer/ Convince and Convertin Social Content- 8 readers -
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