Content Creation And Marketing

  • What Does Psychology Have to Do with Creating Engaging Headlines?

    … with overly-optimistic words. Marketers tend to create positive feelings, so something negative may feel new and novel (read: surprising!). With the rise of content marketing and the wider use of content to sell a message, service, or product, people may feel skeptical of positive headlines and could see them as biased. Negative headlines suggest…

    Kali Hawlk/ Heroic Search- 12 readers -
  • Which Social Media Monitoring Dashboard Is Right for You?

    There are a number of social media management tools out there. While many dashboards contain similar features or functions, each trends toward serving a particular market and set of needs in a niche. There are three main platforms to use: Hootsuite, Buffer, and Sprout Social. Let’s take a look at the features, benefits, pros, and cons of each service so you can determine whi ...

    Kali Hawlk/ Heroic Search- 25 readers -
  • Heroic Search Roundup: 9 Twitter Chats on Marketing

    Looking for a new group of marketing gurus, leaders, and enthusiasts to join up with and talk shop? Consider turning to social media and joining a weekly Twitter chat. These hour-long sessions provide valuable ways to dive deeper into the industry and access to a huge number of people eager to share their ideas.

    Kali Hawlk/ Heroic Search- 10 readers -
  • 3 Types of Content People Care About

    … You get it: you need to create damn good content if you want to make an impact online. You’ve heard “content is king” enough to know that you need to do more than slap some poorly-worded blog posts up every once in a while. Or haphazardly slap an email campaign together, hit send, and cross […] The post 3 Types of Content People Care About appeared first on Heroic Search. …

    Kali Hawlk/ Heroic Searchin Content- 11 readers -
  • Can Reddit Help You Get the Word Out?

    … If you’ve heard of reddit, but aren’t sure how it works or why/ whether it can be useful in generating leads for your business, don’t feel alone. Of all the social media outlets available to the masses, reddit might be one of the trickier to utilize effectively, and it is certainly not for every kind […] The post Can Reddit Help You Get the Word…

    Heroic Search- 13 readers -
  • 5 Resources to Find Fresh Ideas for New Content

    … Finding new content to publish every week can become difficult and somewhat time consuming. Whether you’re the person who comes up with the topics for the editorial calendar, or you’re the one writing the topics yourself, there’s always a need for new ideas. Fortunately there are some great resources that will inspire you and ensure […] The post 5 Resources to Find Fresh Ideas for New Content appeared first on Heroic Search. …

    Carrie Smith/ Heroic Search- 15 readers -
  • How to Hire a Great Writer: 4 Questions to Ask

    … So you’re ready to hire a writer? Awesome! However, finding a qualified writer who can accurately represent and portray the voice of your brand is no easy feat. You have to make sure they understand the industry, and are knowledgeable about certain topics. But there are a few additional things you should consider before working […] The post How…

    Carrie Smith/ Heroic Search- 12 readers -
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