Content Deficit

  • Content Marketing Must Evolve to Marketing Content, or Else [Slideshare]

    … communities have one central belief in common – build it and they will come. It’s a belief in the idea that owned media IS content marketing and that the masses will be naturally attracted to it over time through organic social and search channels. During the time of content deficits this was possible and happened quite frequently for early adopters. Those…

    Chad Pollitt/ Relevancein Content- 11 readers -
  • Why B2B Content Marketing Adoption is Waning

    … industries are experiencing content surpluses. It is brands in those industries that struggle to gain an audience today because they’ve already been won over by the early adopters of content marketing. Imagine launching a new digital marketing agency tomorrow and doing content marketing from scratch with no existing audience. How long do you think…

    Chad Pollitt/ Relevancein Social Content Google- 21 readers -