Content Deficit

  • Content Marketing Must Evolve to Marketing Content, or Else [Slideshare]

    … communities have one central belief in common – build it and they will come. It’s a belief in the idea that owned media IS content marketing and that the masses will be naturally attracted to it over time through organic social and search channels. During the time of content deficits this was possible and happened quite frequently for early adopters. Those…

    Chad Pollitt/ Relevancein Content- 10 readers -
  • Why B2B Content Marketing Adoption is Waning

    …. That’s just blog posts. Below shows how much content is being created, consumed and shared every second. Click the animation to open the full version (via Most of the folks that had success in content marketing last decade, and even some in this decade, built their audiences in a time of online content deficits. Today, many…

    Chad Pollitt/ Relevancein Social Content Google- 15 readers -