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… for the potential of their target vertical in order to set realistic social media benchmarks. The resulting approach to content design and promotion should be scaled appropriately. To break through the noise and earn placements and social shares in competitive verticals, content must be especially high-quality and bring value to the publishers and audience…
Next year, 55% of B2B marketers and 59% of B2C marketers will be increasing their content marketing budget. With bigger budgets comes more pressure for results, and content marketers have to be sure that additional investment isn’t all for naught. That’s where content-focused design comes in. One of the keys for a successful content marketing campaign is making your content ac ...