Content Development

  • Your Complete Content Marketing Checklist

    … currently don’t reach. Influencer marketing does have an edge because the influencers typically have built trust and authority with their audiences so you may see a better conversion rate with them – but that shouldn’t stop you from paid promotion as well. Kudos to the authors of this great checklist. We’re still pushing back with many companies…

    Douglas Karr/ Marketing Technology Blogin Content- 9 readers -
  • Here’s Why You Must Become a 10X Brand

    … how you predicted my third trend. It’s almost like you knew what I was going to say! Yes, advertising will have to change in fundamental ways. For one thing, the devices we’ve been talking about allow far less screen real estate for ads. Personalization will probably be an increasingly important factor, along with native content and apps. Mark…

    Eric Enge/ Stone Temple Consulting- 16 readers -
  • The Science Behind the Most Popular Infographics

    … The Science Behind the Most Popular InfographicsBy Ian Eckstein on September 23rd, 2015 | Posted in Content Development Audiences love infographics because they are easy to understand, easy to share, and provide something of value with very little time invested. This helps explain why search volume for infographics has exploded over the past few…

    Siege Media- 6 readers -
  • Building Transparent and Accountable Content Workflows

    … Published 1 min ago 30 Content marketing. It takes a village, right? Between the writers and the graphic designers and the promoters and the SEO specialists, producing even a single content piece can be a time-consuming challenge. But it doesn’t have to be that way. Improving the content workflows of your marketing team means speed…

    Relevancein Content- 6 readers -
  • Content Marketing Statistics That Actually Drive Action

    … about building a case that encourages your executives, supports your argument and gives you a roadmap for what to do with that approved budget. What are content marketers’ biggest problems? When coming up with stats and solutions for this post, we wanted it to help with the biggest problems content marketers encounter in their day to day jobs…

    Siege Mediain SEO EMail Content- 15 readers -
  • Pencil It In: Building An Editorial Calendar That Delivers

    … Content calendars help bring your content strategy to life by organizing your focus and delivery across website content, blogs, social media, webinars, and a variety of digital outlets. By developing a strong content calendar, your brand can craft a message that flows across all channels and resonates with unique audience segments to support…

    ZOG Digital Blog- 3 readers -
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