Content Discovery

  • 21 quick ways to find inspiration for creating content

    … on your favourite topics (full of new links and infographics) or a custom-made board from you to collect interesting articles, Pinterest may be surprisingly useful for content discovery. Pulse by LinkedIn LinkedIn’s own publishing platform, Pulse, attracts many influencers posting about several different topics and of course, everyone can be part…

    Search Engine Watchin Social Content- 16 readers -
  • Vimeo Redesigns iOS App to Make Content Discovery Easier

    … of this update, Vimeo has been optimized for iOS 9, and now offers picture-in-picture viewing. With this feature, users can watch a video while simultaneously browsing content in the rest of the app. Elsewhere, the updated app now supports Spotlight Search, so users can search for content within Spotlight and be linked back to the Vimeo app. Other…

    AllTwitterin Content- 14 readers -
  • Startup Marketing: 4 Questions With Boomerang for Gmail

    … with people who may not know that such email workflow solutions currently exist. In order to reach these new audiences, Boomerang teamed up with Taboola to promote its story on top publisher websites across the web, leveraging the power of content discovery to educate people about its innovative service. The two companies just published a case study…

    Relevance- 13 readers -
  • 4 Ways to Accelerate B2B Lead Acquisition

    … Lead generation at all stages of the sales and marketing funnel isn’t easy. There are many different approaches, strategies, tactics and techniques, and no one person has all of the answers. However, the basic B2B formula online looks like what we call inbound marketing today. That’s all good, but with the plethora of businesses adopting inbound…

    Chad Pollitt/ Relevance- 22 readers -
  • 3 Challenges Content Marketing Will See In 2015

    … Content Distribution, Content Marketing, Content Promotion, Executive's Corner, Owned Media, Paid Media, Shared Media, Social Promotion If you weren’t faced with the following three challenges in 2014, it is likely that you will be in 2015. These three challenges are largely why this publication – a destination for solutions to content…

    Asaf Rothem/ Relevancein Social Content Twitter- 14 readers -
  • Damn It, Native Advertising, Grow Up Already

    … as a promotion channel. Most brands aren’t interested in having their content show up next to a racy image of Kim Kardashian. Many of these native ad units look like spam to many readers. They’re often bait-and-switch offenders to the poor folks duped into clicking on them. The end result? They bounce. How does that help anyone? The publisher just got…

    Chad Pollitt/ Relevance- 24 readers -
  • Introducing Earned, Owned and Paid Native Content Discovery

    … channels in order to maximize their content’s exposure, and rightfully so. The competition for digital attention has never been greater than it is today. There are three major classifications for paid content discovery – offline, traditional digital and the newest form, native. According to the Content Marketing Institute’s latest B2B and B2C…

    Chad Pollitt/ Relevancein Paid Search Content- 23 readers -
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