Content Discovery

  • 21 quick ways to find inspiration for creating content

    … on your favourite topics (full of new links and infographics) or a custom-made board from you to collect interesting articles, Pinterest may be surprisingly useful for content discovery. Pulse by LinkedIn LinkedIn’s own publishing platform, Pulse, attracts many influencers posting about several different topics and of course, everyone can be part…

    Search Engine Watchin Social Content- 17 readers -
  • Vimeo Redesigns iOS App to Make Content Discovery Easier

    … of this update, Vimeo has been optimized for iOS 9, and now offers picture-in-picture viewing. With this feature, users can watch a video while simultaneously browsing content in the rest of the app. Elsewhere, the updated app now supports Spotlight Search, so users can search for content within Spotlight and be linked back to the Vimeo app. Other…

    AllTwitterin Content- 16 readers -
  • Startup Marketing: 4 Questions With Boomerang for Gmail

    … acquisition for our paid channels. We’ve calculated that if we can acquire a new customer under a certain cost then we will have a positive ROI. We test and optimize channels to lower our cost per acquisition. Depending on industry and business model, other people’s mileage may vary, but find the one metric that you can hone in on and experiment to find…

    Relevance- 14 readers -
  • Viraltag: Discover, Organize, Curate, Share and Track Images Online

    … can find and organize all your visual content on a single platform. Viraltag allows you to integrate your social accounts, including Pinterest, Facebook, Twitter, Tumblr, LinkedIn, and now Instagram! They are one of the only platforms also to offer image editing, content discovery, hashtag monitoring, along with scheduling. They even have a Chrome extension! © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • 4 Ways to Accelerate B2B Lead Acquisition

    … of information gathering, coupled with email lead nurturing, can produce very robust lead intelligence over time. 4. MQL Optimization Producing an MQL is not easy. However, today’s technology empowers marketers to build robust lead management programs. Generally, these systems include some type of marketing automation system and CRM. However, just…

    Chad Pollitt/ Relevance- 25 readers -
  • 3 Challenges Content Marketing Will See In 2015

    … come to your anonymous audience until you can capture them as a lead. Here are some ways to do that: Use dynamic content recommendations. With the right predictive tools and profiling techniques such as behavioral or crowd behavior analytics, you can offer them the most relevant content items for each prospect and their individual buyer journey…

    Asaf Rothem/ Relevancein Social Content Twitter- 20 readers -
  • Damn It, Native Advertising, Grow Up Already

    … Content Promotion, Executive's Corner, Native Advertising, Paid Media What’s one of the biggest complaints you hear about native advertising and content discovery specifically? The raunchy images and click-bait headlines, right? How many times have you read an article only to get to the end to be confronted with content “recommendations…

    Chad Pollitt/ Relevance- 28 readers -
  • Introducing Earned, Owned and Paid Native Content Discovery

    … and visitors. Third party services and tools like Zemanta and Cision are cropping up around these and other networks allowing brands to tap into several at once and at negotiated rates. Users of these networks are finding them to be exceptionally effective in many ways, too. Visitors coming through Taboola view 111 percent more pages per session…

    Chad Pollitt/ Relevancein Paid Search Content- 25 readers -
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