Content Distribution

    • Why content is your enemy and experiences are your friend

      Isadora Becker as Marge Simpson By Mark Schaefer I recently had an interesting conversation with my friend Jeremy Floyd, the CEO of FinWorx, and he made a provocative comment. “When we create material for our customers, we never call it content,” he said. “Content has become the enemy.” He had my attention! “Content is like a food buffet that feeds Google,” he continued.

      {grow}in Content- 24 readers -
    • 10 Epic Shifts that are Re-Writing the Rules of Marketing

      By Mark Schaefer I’m often asked: “What is the next big thing in marketing?” This seems like a simple question, but I’m not sure I know any more. I started thinking about this and came up with at least 10 “big things” that will profoundly impact my career, and yours. I first posted this list on Facebook and it provoked some interesting comments.

      {grow}- 14 readers -
    • Weekend Update: Should You Publish Every Day?

      In 2006, Time magazine realized its readers were too busy during the week to flip through each issue. When they finally could devote enough time to read the articles, the news was already old. So Richard Stengel, the magazine’s former editor-in-chief, made a drastic move. The publication would hit newsstands on Friday instead of Monday morning.

      The Content Strategist- 14 readers -
  • Content Distribution and Promotion for Audience Acquisition

    Native Advertising, Paid Media There’s lots of different ways you can promote and distribute content. That said, not every channel is ideal for every type of content asset you might develop. The fact of the matter is that most of the folks reading this are likely prioritizing top-funnel content (or at least plan to).

    Chad Pollitt/ Relevance- 22 readers -
  • The five great questions of content marketing

    … the Media Rating Council guidelines: 50 percent view for two seconds. Ha, is that how the creative team packaged the message?” 2. Specific measurement “We still have clients who want to know how many conversions can be attributed to specific platforms or even pieces of content — and often the brands who want to know this are the ones without…

    {grow}in Content- 19 readers -
  • What is the role of content marketing in an ad-free world?

    …, influence marketing is an indispensable tactic and one of the hottest trends around. In 2012 I wrote the first book on influence marketing (Return On Influence) and predicted that it would become a mainstream tactic. The reason is simple: Social media has flipped the center of power. Everyone with an opinion and a wifi connection can publish…

    {grow} -
  • Strategies to deal with losing readers through the newsfeed evolution

    … marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon. Illustration courtesy Flickr CC and Irina Slutsky Related Posts Tags: blogging best practices…

    {grow}in Facebook- 16 readers -
  • The business case for breaking the content marketing rules

    … By Mark Schaefer There are so many tutorials, webinars, and free guides out there about how to create content for the web but nearly all of them miss one critical idea — the most successful content doesn’t necessarily follow the rules. It is uncommon. Here’s a step-by-step content creation process I saw in a recent blog post: Business…

    {grow}in Content- 16 readers -
  • Social media pioneer discusses employee advocacy success

    …. A tracking mechanism follow employee engagement and calculates an approximate media value. Fujitsu also adds an element of gamification to employee content with a leaderboard and monthly cash prizes. He also mentions as Twitter as a preferred channel in the B2B space for its great targeting ability. You can follow Juergen on Twitter here. Hope you…

    {grow}in Social- 18 readers -
  • How to create a winning strategy with crappy content

    … finest because he brings up an ugly topic we choose to ignore — that swarming the web with content — maybe even crappy content — is a legitimate strategy. It’s a topic I’ve covered in The Content Code book and in a recent podcast episode — when you get it down to it, the best content marketing strategy is to create “Content Shock” for your competition…

    {grow}in Content How To's- 17 readers -
  • A reasonable plan to scale content marketing efforts

    … to help us automate content distribution and help us scale content marketing efforts are (in no particular order): Sprout Social Revive Old Post ConvertKit WiseStamp And if you really want the deep dive with content distribution, here’s a post I wrote for {grow} a while back that gives 28 tips and a detailed look at how we handle it. Now I…

    {grow}in Content- 12 readers -
  • How to Scale Native Advertising for Content Distribution

    … to focus on what they do best – marketing – rather than spending countless hours learning how to set up campaigns in 20 different networks. The scale that they provide for content marketers seeking distribution is unprecedented. This is the technology that will usher native advertising to the forefront of digital paid media. …

    Chad Pollitt/ Relevance- 11 readers -
  • 5 Ways to distinguish your content and brand by using research

    … of The Marketing Companion podcast. Illustration courtesy Married to the Sea. Tags: content marketing, research, tom webster Posted in Content distribution, Content Marketing, Content Shock, economics of social media, Infographics, Marketing best practices, research, Social Media best practices, Social Media Strategy | No Comments » All posts …

    {grow}in Content- 10 readers -
  • Why Content Shock is coming to a Facebook ad near you

    … load is really a mix of art and science,” Wehner said. “We also want to be thoughtful about making sure each person’s overall feed experience has the right balance of organic and ad content.” This was surprising to analysts, as evidenced by the fact that many of them then asked Facebook’s executives to elaborate on what this means. So what does…

    {grow}in Facebook Twitter- 19 readers -
  • How your personality aligns with social media content types

    … that the chart was getting too crowded. So there are lots of other options to consider like infographics and webinars. But if you’re just starting out and you’re a little overwhelmed by all the content and distribution choices, I thought this template might be a something to think about. What do you think? What do you like? What did I miss? Let me know…

    {grow}in Social Content How To's- 25 readers -
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