Content Distribution

    • 24 Content Marketing Predictions for 2018

      Contently grew up a lot in 2017. Instead of just going through the motions, we thought about how content marketing was maturing, refined our mission, and conducted research to find out as much as possible about our clients and the industry at large. If we learned anything from last year, it’s that marketers are striving for accountability more than ever before.

      The Content Strategistin Content- 21 readers -
    • How to Manage Your Remote Content Marketing Team

      As many as 47 percent of working Americans state that they work remotely at least part of the time. Remote workers are becoming increasingly common, and this creates a modern challenge for managers and business owners. Because so many workers are spending at least some of their workdays functioning out of their homes, managers must find an effective way to efficiently manage their team.

      Relevance- 14 readers -
    • Making content count: How to perform a content gap analysis

      By Kiki Schirr Content shock is real and in his book, The Content Code Mark Schaefer outlined the necessity of finding open waters for your content, whether it be video, text, or other media. To help you perform this analysis, I would like to introduce the concept of content gap analysis. Traditional gap analysis compares the performance of a company or service with its idea ...

      {grow}in Content How To's- 11 readers -
  • Overvcoming Objections to Paid Content Campaigns

    … As paid content placement continues its emergence into mainstream media buys, there are still plenty of skeptics around the conference table. Even when you provide folders full of case studies and testimonials to support your plea to pursue the maneuver, there may be objections. Here a few real stories from the last year that capture some…

    Relevance- 11 readers -
  • What Are 2018’s Biggest Content Marketing Trends?

    … What big content marketing trends do you see for next year? -Jake, New York As I sat down to write a navel-gazing trends piece for the fifth straight year, I couldn’t help but think of this cartoon by The Marketoonist for two reasons. 1. This cartoon is way too real. I own that outfit. I’ve had that exact conversation at six different…

    Joe Lazauskas/ The Content Strategistin Content- 23 readers -
  • 10 Profound digital marketing trends to you need to know about now

    …. 80 percent can’t measure their social media effort or content marketing. A majority of marketers admit they don’t understand their martech stack. However, I’m starting to see evidence that companies big and small are starting to question these practices and begin to re-set in a dramatic fashion. There are too many people in marketing…

    {grow}- 26 readers -
  • 5 Less Well-known Tools to Help You Create Great Content

    … Content creators come up with innovative ways to create a great content marketing strategy as well as a content mix that contributes to the success of any organization. At the end of the day, consumers are only pulled towards valuable and attractive content. The aim of this article is to discover less well-known tools that help create great…

    Relevance- 23 readers -
  • 4 Ways You Can Promote Content on a Tight Budget

    … Content marketing requires more work now than ever before. After all, more competitors are publishing content as they try to attract customers. In other words, simply posting to your blog might not deliver the same results as in the past. Budget limitations can compound competitive pressures and discourage you from pursuing a content strategy…

    Relevancein EMail Content- 31 readers -
  • 5 Content Marketing Trends You Need to Watch Out in 2018

    … AI, IoT, video content, original content production – these are just a few of the forces that is reshaping the world of content marketing. As we move closer to 2018, marketers will need to make their moves and embrace the latest trends around these. Here is a guide to help you with this. The Increasing Relevance of Original Content…

    Joydeep Bhattacharya/ Relevancein Content- 20 readers -
  • Infographic: The Influence of Instagram

    … to reach a massive audience.” It turns out that 72 percent of users make buying decisions based on what they see on the site, and the average cost of a sponsored post is $300. Facebook and YouTube still hold a sizable lead in terms of active users, but Instagram’s influence is rapidly on the rise. Check out the full infographic below for more data on the social network’s marketing power. The post Infographic: The Influence of Instagram appeared first on The Content Strategist. …

    Jordan Teicher/ The Content Strategistin Social- 23 readers -
  • How to Use Customer Data to Level Up Your B2B Marketing

    … with your company and considering the information that paints a more complete picture of your clients. CREATE PERSONALIZED EXPERIENCES Personalization of marketing materials is crucial. When it comes to marketing and advertising, 80 percent of B2B prospects will prefer personalized content to generic marketing attempts. To fully leverage the potential…

    Relevance- 33 readers -
  • 3 High-Quality Content Tips Directly From Google’s Style Guides

    … Google’s standards are high when it comes to ranking, and for those of us who want to create that high-quality content, the guidelines have been … well, sparse. However, things have changed recently, and as the experts at SEO Guest Posts point out, this means that there’s suddenly much help out there for people who want it. It was just last…

    Relevancein Content- 17 readers -
  • A Guide to Measuring the Effectiveness of Your Content Efforts

    … Just about everyone is aware of the importance of having high quality content featured on a corporate website. When it comes to using content for marketing, however, measuring performance is as important as being strategic about content creation. Are your texts effective? Which metrics matter the most? Keep on reading to find out. The Importance…

    Relevancein Social Content- 15 readers -
  • Is The “Business” Of Content Marketing Self Defeating?

    … In an increasingly buyer driven environment where prospects negotiate a large part of the sales funnel on their own, it is pretty obvious why using content engagement to ingratiate and promote one’s own brand is no longer negotiable. Unfortunately it is this increasingly black and white, clear as the realization that has toppled the proverbial…

    Relevancein Content- 21 readers -
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