Content Distribution

    • Content Marketing Best Practices for Small Businesses

      Are you constantly struggling to maintain a healthy online presence for your small business? Having a website, social media pages, and even a blog is a great way to boost your company’s visibility online, but there’s a lot of competition out there. Rather than spending your marketing budget on expensive and pushy online advertisements that most people tend to ignore or block, i ...

      Relevancein Content- 20 readers -
    • How Facebook Could Force Brands to Pivot to Video

      In a recent New York Times Magazine story, Jacob Silverman writes, “Pivoting has become the new failure, a concept to describe a haphazard, practically madcap form of iterative development.” Those who work in digital media know this madcap iteration all too well. In 2017 alone, MTV News, Vocativ, Sports Illustrated, the Huffington Post, Fox Sports, Vice, and Mic have all pivot ...

      Jordan Teicher/ The Content Strategistin Social How To's- 18 readers -
    • AI and Content Marketing – What You Need to Know

      Content Distribution, Content Promotion As we become more reliant on technology, our brains are slowly becoming rewired to process information differently. And this applies to customers as well. Popular applications targeted towards consumers have led to the inevitable mass adoption of predictive, advanced technology, and these new technologies will soon upend the traditio ...

      Relevancein Social Content How To's- 18 readers -
  • Crush Your Competition & Skyrocket the Sales with These Ecommerce Content Marketing Tips

    …, with eCommerce businesses pumping out marketing content at an all-time high, it’s becoming difficult to make your business stand out. And if you want to rise above the rest, your eCommerce content marketing strategy needs to be airtight. Also, a huge number of consumers prefer to learn about a company and its products through content like blogs and articles…

    Relevancein Content- 13 readers -
  • 5 Content Marketing Tips to Get Your Content SEEN Online

    You’ve spent all that time crafting the perfect piece of content, but now what? The best content is useless if it isn’t seen by the right people. Content marketing is key when it comes to driving traffic and generating leads for your business, but distributing that content can be a challenge. Unless your audience is actively seeking you out, chances are they won’t find your content on their own.

    Relevance- 11 readers -
  • 3 Lessons I learned from my creative burnout

    … a content piece every breath you take and unfortunately, a lot of people do. The result? Social media channels get flooded with samey samey content you have seen a dozen times before. It’s just adding more ammunition to the content shock, you see it every day: Average how-to advice articles shared on Twitter. A rambling political post on Facebook…

    {grow}- 11 readers -
  • Does corporate storytelling work? Some mega-brands say no.

    … By Mark Schaefer With much flourish, Coca-Cola announced in 2011 that it would be moving from “creative excellence to content excellence.” It made an epic, two-part animated video on their strategy, explaining that they would be creating such amazing content that it could not be contained. Shortly after this announcement, the company launched…

    {grow}- 28 readers -
  • Infographic: What It Takes to Create a Piece of Content

    … create content that has a meaningful business impact. Part of getting to that business impact involves fine-tuning the editorial process. For brands, creating content involves elements of strategy, creativity, and compliance. And that combination often leads to challenges. If they include too many steps in the creative process, their best stories…

    The Content Strategistin Content- 23 readers -
  • Survey: Brands Aren’t Ready to Commit to Native Publishing

    … publishing aren’t just producing content for clicks; they want to create loyalty and gather customer data, whether that’s for an eventual subscription or a long sales cycle. Brands also have another method to getting their content in front of an audience: paid distribution. According to our survey, only 15 percent of senior marketers disagree (or strongly…

    Dillon Baker/ The Content Strategist- 26 readers -
  • A Simple Rule for How Brands Should Work with Influencers: Attention Retention

    … By Jay Acunzo, {grow} Community Member TL;DR—Influencer marketing is a big and growing trend, but few organizations are reaping the biggest possible rewards of the approach. Let’s reset our thinking, so we can improve our results. When a new trend starts careening towards ubiquity, the pundits beat their blogs for blood—declaring victors…

    {grow}in How To's- 20 readers -
  • Creating content? When is it time to pivot (or quit?)

    … this thing … or any content project on the web? The art and science of stopping I’ve been consistently creating content for eight years. I’ve blogged at least twice a week, every week, since 2009. I’ve written six marketing books in that timeframe. Tom Webster and I have published more than 100 episodes of The Marketing Companion podcast over four years…

    {grow}in Content- 18 readers -
  • Content marketing success and the crappy quality myth

    … on these sites is best-in-class. What in the world is going on here? Content Shock, baby In 2014 I wrote a post predicting this outfall called Content Shock: Why content marketing may not be a sustainable strategy (for some businesses). I applied basic economic principles to content and surmised that something was going to have to give…

    {grow}in Social Content- 24 readers -
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