Content Distribution

    • 3 Lessons I learned from my creative burnout

      By Mars Dorian, {grow} Contributing Columnist This year, I created tons of blog posts, launched a couple of books, and created dozens of pieces of artwork for my clients. I was busy like a bee on steroids. I felt good and useful, at least for a while. Then I burned like a candle dipped into diesel, lit on both ends. The aftermath? I stayed in bed into afternoon and whined. For weeks.

      {grow}- 11 readers -
  • Does corporate storytelling work? Some mega-brands say no.

    … are failing, why the new realities of content distribution mean a lot to your business, and why this whole idea of “thinking like a publisher” without considering the end goal is a little crazy. And that’s the end of the story. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author…

    {grow}- 24 readers -
  • Infographic: What It Takes to Create a Piece of Content

    … create content that has a meaningful business impact. Part of getting to that business impact involves fine-tuning the editorial process. For brands, creating content involves elements of strategy, creativity, and compliance. And that combination often leads to challenges. If they include too many steps in the creative process, their best stories…

    The Content Strategistin Content- 23 readers -
  • Survey: Brands Aren’t Ready to Commit to Native Publishing

    … publishing aren’t just producing content for clicks; they want to create loyalty and gather customer data, whether that’s for an eventual subscription or a long sales cycle. Brands also have another method to getting their content in front of an audience: paid distribution. According to our survey, only 15 percent of senior marketers disagree (or strongly…

    Dillon Baker/ The Content Strategist- 25 readers -
  • A Simple Rule for How Brands Should Work with Influencers: Attention Retention

    …. If this is true, then the two groups are complementary, serving different purposes to brands based on what they hope to achieve. And it’s all caused by their differing incentives and business models. The Power of Publishers Media companies ranging from the Times and WaPo to niche magazines and blogs create content to generate reach. This can be either…

    {grow}in How To's- 19 readers -
  • Creating content? When is it time to pivot (or quit?)

    … By Mark Schaefer I recently had a conversation with pioneering blogger Chris Brogan and he mentioned that he had ended his latest podcast series and had begun a new one. “I just thought it was time to create something new,” he said. This seems like such a simple idea, and yet it set my wheels spinning. Creating content means building equity…

    {grow}in Content- 18 readers -
  • Content marketing success and the crappy quality myth

    … By Mark Schaefer Here is the ultimate sign that some people are drinking too much of the content marketing Kool-Aid. A Facebook post like this: “The problem with content marketing isn’t that there’s too much content, it’s that there is too much crappy content.” I see this sentiment expressed ALL THE TIME and frankly it just aggravates me off…

    {grow}in Social Content- 24 readers -
  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … (they determine what we see), Google (they determine what we find), and Amazon/Apple (they determine how it is distributed). Most internet revenue is now generated from subscription models (over advertising) but ironically, most of the actual content creators aren’t benefitting from the gold rush. 5) Distribution revolution The advent of drones and 3D…

    {grow}- 33 readers -
  • Weekend Update: Should You Publish Every Day?

    … Nast Traveler does not break news. Its digital output primarily consists of features. But through testing, Laura Redman, Traveler’s deputy digital director, told me the site still found a way to capitalize on current events while staying true to the luxury lifestyle pieces, travel guides, and inspirational stories that readers expect. About one-third…

    The Content Strategist- 21 readers -
  • Why content is your enemy and experiences are your friend

    … Isadora Becker as Marge Simpson By Mark Schaefer I recently had an interesting conversation with my friend Jeremy Floyd, the CEO of FinWorx, and he made a provocative comment. “When we create material for our customers, we never call it content,” he said. “Content has become the enemy.” He had my attention! “Content is like a food buffet…

    {grow}in Content- 37 readers -
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