Content Distribution

  • Creating content? When is it time to pivot (or quit?)

    … By Mark Schaefer I recently had a conversation with pioneering blogger Chris Brogan and he mentioned that he had ended his latest podcast series and had begun a new one. “I just thought it was time to create something new,” he said. This seems like such a simple idea, and yet it set my wheels spinning. Creating content means building equity…

    {grow}in Content- 12 readers -
  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … (they determine what we see), Google (they determine what we find), and Amazon/Apple (they determine how it is distributed). Most internet revenue is now generated from subscription models (over advertising) but ironically, most of the actual content creators aren’t benefitting from the gold rush. 5) Distribution revolution The advent of drones and 3D…

    {grow}- 20 readers -
  • Weekend Update: Should You Publish Every Day?

    … attention to what’s being shared by email or social media at times other than the business day.” Distribution plays a crucial role for the publishers vying for that attention. It’s not about just publishing new content on the weekends—editors have to consider when and how to promote content at all times. Schmidt believes publishers need to think about…

    The Content Strategist- 18 readers -
  • Why content is your enemy and experiences are your friend

    … Isadora Becker as Marge Simpson By Mark Schaefer I recently had an interesting conversation with my friend Jeremy Floyd, the CEO of FinWorx, and he made a provocative comment. “When we create material for our customers, we never call it content,” he said. “Content has become the enemy.” He had my attention! “Content is like a food buffet…

    {grow}in Content- 30 readers -
  • Content Distribution and Promotion for Audience Acquisition

    … Native Advertising, Paid Media There’s lots of different ways you can promote and distribute content. That said, not every channel is ideal for every type of content asset you might develop. The fact of the matter is that most of the folks reading this are likely prioritizing top-funnel content (or at least plan to). The purpose, generally…

    Chad Pollitt/ Relevancein Display Content- 26 readers -
  • The five great questions of content marketing

    … By Mark Schaefer I recently attended a conference where marketers wrote about their single biggest challenges. These issues were posted on a board and it was fascinating to observe! These five content-related posts stood out as the great questions representing the minds of the conference attendees: 1. Breaking through the noise “We can create…

    {grow}in Content- 21 readers -
  • What is the role of content marketing in an ad-free world?

    …, and a commitment to quality content to work. Even in a noisy marketing world crippled by Content Shock, there are still plenty of unsaturated niches to find and dominate. And in an increasingly ad-free world, every business needs to at least consider a role for content marketing in its strategy. Mark Schaefer is the chief blogger for this site…

    {grow} -
  • Strategies to deal with losing readers through the newsfeed evolution

    …, economics of social media, economist, foundr, mark schaefer, newsfeed Posted in Blogging best practices, branding, Case studies, Communty-building, Content distribution, economics of social media, Entrepreneurism, facebook, Facebook marketing, Internet marketing, Marketing best practices, Marketing Strategy, Mobile marketing, ROI and measurement, Snapchat, Social Media best practices, Social Media Strategy, Traditional media and advertising, Uncategorized | No Comments » All posts …

    {grow}in Facebook- 27 readers -
  • The business case for breaking the content marketing rules

    … By Mark Schaefer There are so many tutorials, webinars, and free guides out there about how to create content for the web but nearly all of them miss one critical idea — the most successful content doesn’t necessarily follow the rules. It is uncommon. Here’s a step-by-step content creation process I saw in a recent blog post: Business…

    {grow}in Content- 22 readers -
  • Social media pioneer discusses employee advocacy success

    … I had a great opportunity to meet Dr. Juergen Brock, CMO of Fujitsu, and talk to him about some of his pioneering efforts in social media, employee advocacy, and marketing measurement. While many businesses are struggling with employee advocacy, Fujitsu has developed their own employee word of mouth dashboard and rolled it out in key markets…

    {grow}in Social- 22 readers -
  • How to create a winning strategy with crappy content

    … or conference soon. Illustration courtesy Flickr CC and Robin Zebrowski Related Posts Tags: automated writing, economics of content marketing, marketing companion, podcasts Posted in Artificial Intelligence, B2B and social media, Big Data and Analytics, Content distribution, Content Marketing, Content Shock, economics of social media, futurist, innovation, Marketing Strategy, Podcasts, Technology, The Marketing Companion | No Comments » All posts …

    {grow}in Content How To's- 20 readers -
  • A reasonable plan to scale content marketing efforts

    … to help us automate content distribution and help us scale content marketing efforts are (in no particular order): Sprout Social Revive Old Post ConvertKit WiseStamp And if you really want the deep dive with content distribution, here’s a post I wrote for {grow} a while back that gives 28 tips and a detailed look at how we handle it. Now I…

    {grow}in Content- 15 readers -
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