Content Distribution

  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … (they determine what we see), Google (they determine what we find), and Amazon/Apple (they determine how it is distributed). Most internet revenue is now generated from subscription models (over advertising) but ironically, most of the actual content creators aren’t benefitting from the gold rush. 5) Distribution revolution The advent of drones and 3D…

    {grow}- 19 readers -
  • Weekend Update: Should You Publish Every Day?

    … attention to what’s being shared by email or social media at times other than the business day.” Distribution plays a crucial role for the publishers vying for that attention. It’s not about just publishing new content on the weekends—editors have to consider when and how to promote content at all times. Schmidt believes publishers need to think about…

    The Content Strategist- 16 readers -
  • Why content is your enemy and experiences are your friend

    … Isadora Becker as Marge Simpson By Mark Schaefer I recently had an interesting conversation with my friend Jeremy Floyd, the CEO of FinWorx, and he made a provocative comment. “When we create material for our customers, we never call it content,” he said. “Content has become the enemy.” He had my attention! “Content is like a food buffet…

    {grow}in Content- 26 readers -
  • Content Distribution and Promotion for Audience Acquisition

    … Native Advertising, Paid Media There’s lots of different ways you can promote and distribute content. That said, not every channel is ideal for every type of content asset you might develop. The fact of the matter is that most of the folks reading this are likely prioritizing top-funnel content (or at least plan to). The purpose, generally…

    Chad Pollitt/ Relevancein Display Content- 23 readers -
  • The five great questions of content marketing

    … By Mark Schaefer I recently attended a conference where marketers wrote about their single biggest challenges. These issues were posted on a board and it was fascinating to observe! These five content-related posts stood out as the great questions representing the minds of the conference attendees: 1. Breaking through the noise “We can create…

    {grow}in Content- 19 readers -
  • What is the role of content marketing in an ad-free world?

    … By Mark Schaefer Here’s the current state of my advertising consumption. I subscribe to digital versions of The New York Times, The Wall Street Journal and my local paper. I have not seen a newspaper ad in five years. Maybe longer. With the exception of the news or a live sporting event, I never see ads on TV. Nearly all of my video…

    {grow} -
  • Strategies to deal with losing readers through the newsfeed evolution

    …, economics of social media, economist, foundr, mark schaefer, newsfeed Posted in Blogging best practices, branding, Case studies, Communty-building, Content distribution, economics of social media, Entrepreneurism, facebook, Facebook marketing, Internet marketing, Marketing best practices, Marketing Strategy, Mobile marketing, ROI and measurement, Snapchat, Social Media best practices, Social Media Strategy, Traditional media and advertising, Uncategorized | No Comments » All posts …

    {grow}in Facebook- 25 readers -
  • 1WorldSync: Trusted Product Information and Data Management

    … As ecommerce sales continue to grow at an alarming pace, the number of channels a brand can sell on has also grown. Retailers presence on mobile apps, social media platforms, e-commerce websites and in physical stores provide several more revenue-generating channels on which to engage with consumers. While this presents a major opportunity…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • The business case for breaking the content marketing rules

    … By Mark Schaefer There are so many tutorials, webinars, and free guides out there about how to create content for the web but nearly all of them miss one critical idea — the most successful content doesn’t necessarily follow the rules. It is uncommon. Here’s a step-by-step content creation process I saw in a recent blog post: Business…

    {grow}in Content- 19 readers -
  • Social media pioneer discusses employee advocacy success

    …. A tracking mechanism follow employee engagement and calculates an approximate media value. Fujitsu also adds an element of gamification to employee content with a leaderboard and monthly cash prizes. He also mentions as Twitter as a preferred channel in the B2B space for its great targeting ability. You can follow Juergen on Twitter here. Hope you…

    {grow}in Social- 20 readers -
  • How to create a winning strategy with crappy content

    … finest because he brings up an ugly topic we choose to ignore — that swarming the web with content — maybe even crappy content — is a legitimate strategy. It’s a topic I’ve covered in The Content Code book and in a recent podcast episode — when you get it down to it, the best content marketing strategy is to create “Content Shock” for your competition…

    {grow}in Content How To's- 19 readers -
  • A reasonable plan to scale content marketing efforts

    … to help us automate content distribution and help us scale content marketing efforts are (in no particular order): Sprout Social Revive Old Post ConvertKit WiseStamp And if you really want the deep dive with content distribution, here’s a post I wrote for {grow} a while back that gives 28 tips and a detailed look at how we handle it. Now I…

    {grow}in Content- 13 readers -
  • How to Scale Native Advertising for Content Distribution

    … difficult. I’ve taken Peyman’s concept and broadened it to include sponsored content for my Content Marketing World presentation, “Paid and Unpaid Content Promotion and Distribution that Actually Work,” coming up in September. If you haven’t registered yet you can do so here. Make sure you use our discount code: RELEVANCE200. By the way, we’re…

    Chad Pollitt/ Relevance- 16 readers -
  • 5 Ways to distinguish your content and brand by using research

    … By Tom Webster, {grow} Community member Having your company or brand attached to a significant piece of research that actually reveals new, useful information is one of the best ways to show your prospects that you’re not just trying to sell your stuff, but also trying to contribute to the field. These days, however, it can be a bit tricky…

    {grow}in Content- 11 readers -
Get the top posts daily into your mailbox!
More from around the web