Content Distribution

    • Infographic: What It Takes to Create a Piece of Content

      When you walk into Contently’s HQ, the first thing you see is a wall painted with the words: “Those who tell stories rule the world.” In addition to serving as permanent quirky fixture of our interior design, it’s become the defining message of who we are and what we offer. As marketers get to know us better, they want to know how we help brands create content that has a meani ...

      The Content Strategistin Content- 17 readers -
    • Does corporate storytelling work? Some mega-brands say no.

      By Mark Schaefer With much flourish, Coca-Cola announced in 2011 that it would be moving from “creative excellence to content excellence.” It made an epic, two-part animated video on their strategy, explaining that they would be creating such amazing content that it could not be contained. Shortly after this announcement, the company launched a magazine-style site called Coca-Cola Journey.

      {grow}- 19 readers -
  • Survey: Brands Aren’t Ready to Commit to Native Publishing

    … into an Instant Article, is now completely abandoning the format. According to Digiday, other publishers such as the BBC, The Wall Street Journal, The New York Times, and National Geographic have also scaled back their efforts. Instant Articles—and other similar formats such as Apple News, Facebook Video, LinkedIn native publishing, and Google AMP—promise…

    Dillon Baker/ The Content Strategist- 19 readers -
  • A Simple Rule for How Brands Should Work with Influencers: Attention Retention

    … By Jay Acunzo, {grow} Community Member TL;DR—Influencer marketing is a big and growing trend, but few organizations are reaping the biggest possible rewards of the approach. Let’s reset our thinking, so we can improve our results. When a new trend starts careening towards ubiquity, the pundits beat their blogs for blood—declaring victors…

    {grow}in How To's- 14 readers -
  • Creating content? When is it time to pivot (or quit?)

    … this thing … or any content project on the web? The art and science of stopping I’ve been consistently creating content for eight years. I’ve blogged at least twice a week, every week, since 2009. I’ve written six marketing books in that timeframe. Tom Webster and I have published more than 100 episodes of The Marketing Companion podcast over four years…

    {grow}in Content- 14 readers -
  • Content marketing success and the crappy quality myth

    … when people assume that when companies aren’t successful with their marketing, it’s because they’re producing “crappy content.” Says who? Quality content is simply the stakes to get a seat at the table today. It does NOT assure triumph. Digital marketing success requires a complex cocktail of skill, strategy, and persistence. Here are a few…

    {grow}in Social Content- 20 readers -
  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … marketing strategy may be a true source of competitive advantage. There are only so many influencers to go around. Jeremy Bednarski said, “Those who want to take advantage of influence marketing need to do so quickly. There are only so many influencers and only so much content they will be able to endorse. Think of it as content shock specifically…

    {grow}- 27 readers -
  • Weekend Update: Should You Publish Every Day?

    … and social media today affects publishing schedules. In the early days of the internet, most people accessed information at work, so publishers adjusted accordingly, posting most of their online content between nine and five. Now, though, there’s a need to be active all the time. Legacy publishers like The New York Times post breaking news pieces…

    The Content Strategist- 18 readers -
  • Why content is your enemy and experiences are your friend

    …). Here she is as a Ghostbuster: When Isadora creates her cooking videos, she never thinks about keywords, SEO, or a content strategy. She is delivering a fun and unique experience that has become her brand. And now, she is known. What are your thoughts? As we strive to stand out in an increasingly competitive and information-dense world, should…

    {grow}in Content- 33 readers -
  • Content Distribution and Promotion for Audience Acquisition

    … speaking, for top-funnel content is to create an audience to nurture over time. This nurturing is what causes some audience members to be what Mark Schaefer call’s “activated.” For the most part, content and its paid channels of distribution can be divided into three major categories – top, middle or bottom-funnel. It’s a simple way to break up…

    Chad Pollitt/ Relevancein Display Content- 27 readers -
  • The five great questions of content marketing

    … By Mark Schaefer I recently attended a conference where marketers wrote about their single biggest challenges. These issues were posted on a board and it was fascinating to observe! These five content-related posts stood out as the great questions representing the minds of the conference attendees: 1. Breaking through the noise “We can create…

    {grow}in Content- 25 readers -
  • What is the role of content marketing in an ad-free world?

    …, and a commitment to quality content to work. Even in a noisy marketing world crippled by Content Shock, there are still plenty of unsaturated niches to find and dominate. And in an increasingly ad-free world, every business needs to at least consider a role for content marketing in its strategy. Mark Schaefer is the chief blogger for this site…

    {grow} -
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