Content Distribution And Promotion

  • 3 Ways to Extend the Life of Your Content

    … of traffic and leads. In an amplification phase, you invest time in additional distribution methods and strategies for content proven to perform in the promotion phase. Studies show that when amplified and not just promoted, a post will produce results long after it’s been published (as much as two to three times more traffic/leads over three months…

    Content Marketing Institutein Social Content- 10 readers -
  • Make Media Research a Content Priority

    … Most marketers know that having a documented content marketing strategy and understanding one’s audience are vital for success. Where you may fall short, however, is by under-investing in media research — the type of research that will help uncover how you will distribute and promote your content before you create it. That comes from Chad…

    Dawn Papandrea/ Content Marketing Institutein Social Content- 7 readers -
  • How One Organization Engages Over 3 Million on Global Stage

    … Editor’s note: When we find something of such significant value to our audience from another source, we want to share it. This article appeared in Chief Content Officer magazine, which excerpted it from the Audiense blog. It’s no surprise that the World Economic Forum (WEF) has racked up nearly 3 million Twitter followers. Over its 45-year…

    Content Marketing Institutein Social How To's- 11 readers -
  • Must-Have Checklist to Creating Valuable Content

    … “Every day, there is more and more to manage and get right and learn.” Who said that? It’s definitely someone in content marketing, web strategy, or digital communications, right? Wrong. It may surprise you that the quote is from Dr. Atul Gawande who wrote The Checklist Manifesto: How to Get Things Right. Gawande is a general surgeon who…

    Content Marketing Institutein SEO- 12 readers -
  • The Biggest Content Marketing Trends in 2017

    … a workshop on how top-performing companies are integrating their sales and content led by Marcus and best-selling author of Same Side Selling, Ian Altman. ROI and measurement I don’t think this one needs explaining. The No. 1 question, every year, is “How do I show the success of my content marketing program?” At CMWorld this year we have more…

    Joe Pulizzi/ Content Marketing Institutein Social- 21 readers -
  • 4 Secrets to Building Social Momentum

    … to do with where you distribute content, and everything to do with when you distribute content on each channel. He suggests that, rather than “vomiting your content on every possible channel,” smart marketers should leverage the strategic concept of social momentum to master social content distribution – one channel at a time. Don’t vomit your…

    Jodi Harris/ Content Marketing Institutein Social- 11 readers -
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