Content Distribution And Promotion

  • How to Use Earned Media to Boost Your SEO

    If you haven’t been responsible for media relations, earned media may seem most scary or out of reach, but it really isn’t. Earned media is one of the most cost-effective ways to raise brand awareness and — if it’s done well — increase sales. Today, though, given that word of mouth is more effective than paid media, earned media is even more crucial to gaining authority for y ...

    Content Marketing Institute- 32 readers -
  • 3 Ways to Extend the Life of Your Content

    … of traffic and leads. In an amplification phase, you invest time in additional distribution methods and strategies for content proven to perform in the promotion phase. Studies show that when amplified and not just promoted, a post will produce results long after it’s been published (as much as two to three times more traffic/leads over three months…

    Content Marketing Institutein Social Content- 19 readers -
  • Make Media Research a Content Priority

    … Pollitt, vice president of audience and co-founder of Relevance, and author of The Content Promotion Manifesto. “Research will not only tell you who you’re writing for, it will also uncover how you’re going to promote your content from an earned and paid perspective,” he says. In other words, the days of “if you build it, they will come,” are over…

    Dawn Papandrea/ Content Marketing Institutein Social Content- 11 readers -
  • How One Organization Engages Over 3 Million on Global Stage

    … a new technology tool, we actively monitor how much we’re using and whether it’s worthwhile. As a non-profit we can’t waste money on tools that we’re not using. HANDPICKED RELATED CONTENT: Content Distribution Strategies and Tools to Drive Traffic CCO: What do you think is the future of non-governmental organizations (NGOs) on social media…

    Content Marketing Institutein Social How To's- 23 readers -
  • Must-Have Checklist to Creating Valuable Content

    … “Every day, there is more and more to manage and get right and learn.” Who said that? It’s definitely someone in content marketing, web strategy, or digital communications, right? Wrong. It may surprise you that the quote is from Dr. Atul Gawande who wrote The Checklist Manifesto: How to Get Things Right. Gawande is a general surgeon who…

    Content Marketing Institutein SEO- 21 readers -
  • The Biggest Content Marketing Trends in 2017

    … a workshop on how top-performing companies are integrating their sales and content led by Marcus and best-selling author of Same Side Selling, Ian Altman. ROI and measurement I don’t think this one needs explaining. The No. 1 question, every year, is “How do I show the success of my content marketing program?” At CMWorld this year we have more…

    Joe Pulizzi/ Content Marketing Institutein Social- 48 readers -
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