Content Distribution And Promotion

  • 3 Ways to Extend the Life of Your Content

    … of traffic and leads. In an amplification phase, you invest time in additional distribution methods and strategies for content proven to perform in the promotion phase. Studies show that when amplified and not just promoted, a post will produce results long after it’s been published (as much as two to three times more traffic/leads over three months…

    Content Marketing Institutein Social Content- 13 readers -
  • Make Media Research a Content Priority

    … and influencers are doing and connect with them strategically. Doing so will ensure that your best creations won’t fall on deaf ears. This article originally appeared in the August issue of Chief Content Officer. Sign up to receive your free subscription to our bimonthly print magazine. Cover image by Joseph Kalinowski/Content Marketing…

    Dawn Papandrea/ Content Marketing Institutein Social Content- 9 readers -
  • How One Organization Engages Over 3 Million on Global Stage

    Editor’s note: When we find something of such significant value to our audience from another source, we want to share it. This article appeared in Chief Content Officer magazine, which excerpted it from the Audiense blog. It’s no surprise that the World Economic Forum (WEF) has racked up nearly 3 million Twitter followers.

    Content Marketing Institute- 17 readers -
  • Must-Have Checklist to Creating Valuable Content

    … “Every day, there is more and more to manage and get right and learn.” Who said that? It’s definitely someone in content marketing, web strategy, or digital communications, right? Wrong. It may surprise you that the quote is from Dr. Atul Gawande who wrote The Checklist Manifesto: How to Get Things Right. Gawande is a general surgeon who…

    Content Marketing Institutein SEO- 17 readers -
  • The Biggest Content Marketing Trends in 2017

    … To Tweet Content distribution and promotion Again, the trend (rightfully so) seems to be moving from less content to more promotion. This is correct. No longer can we afford to create and execute on content projects without them ever seeing the light of day. HANDPICKED RELATED CONTENT: Content Distribution Strategies and Tools to Drive Traffic…

    Joe Pulizzi/ Content Marketing Institutein Social- 42 readers -
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