Content Distribution - Page 3

  • Carthage must be destroyed – and Facebook competition too.

    … By Mike Allton, {grow} Community Member For years, I’ve tried to push back against the narrative that this or that social network is “winning” or “losing” against other networks. Often, the idea that there’s such a high level of competition is created by industry pundits to generate more hype and interest in their clickbait articles. In other…

    {grow}in Social- 27 readers -
  • Infographic: What It Takes to Create a Piece of Content

    … When you walk into Contently’s HQ, the first thing you see is a wall painted with the words: “Those who tell stories rule the world.” In addition to serving as permanent quirky fixture of our interior design, it’s become the defining message of who we are and what we offer. As marketers get to know us better, they want to know how we help brands…

    The Content Strategistin Content- 23 readers -
  • Survey: Brands Aren’t Ready to Commit to Native Publishing

    … into an Instant Article, is now completely abandoning the format. According to Digiday, other publishers such as the BBC, The Wall Street Journal, The New York Times, and National Geographic have also scaled back their efforts. Instant Articles—and other similar formats such as Apple News, Facebook Video, LinkedIn native publishing, and Google AMP—promise…

    Dillon Baker/ The Content Strategist- 26 readers -
  • A Simple Rule for How Brands Should Work with Influencers: Attention Retention

    …. If this is true, then the two groups are complementary, serving different purposes to brands based on what they hope to achieve. And it’s all caused by their differing incentives and business models. The Power of Publishers Media companies ranging from the Times and WaPo to niche magazines and blogs create content to generate reach. This can be either…

    {grow}in How To's- 20 readers -
  • Creating content? When is it time to pivot (or quit?)

    … By Mark Schaefer I recently had a conversation with pioneering blogger Chris Brogan and he mentioned that he had ended his latest podcast series and had begun a new one. “I just thought it was time to create something new,” he said. This seems like such a simple idea, and yet it set my wheels spinning. Creating content means building equity…

    {grow}in Content- 18 readers -
  • Content marketing success and the crappy quality myth

    … By Mark Schaefer Here is the ultimate sign that some people are drinking too much of the content marketing Kool-Aid. A Facebook post like this: “The problem with content marketing isn’t that there’s too much content, it’s that there is too much crappy content.” I see this sentiment expressed ALL THE TIME and frankly it just aggravates me off…

    {grow}in Social Content- 25 readers -
  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … (they determine what we see), Google (they determine what we find), and Amazon/Apple (they determine how it is distributed). Most internet revenue is now generated from subscription models (over advertising) but ironically, most of the actual content creators aren’t benefitting from the gold rush. 5) Distribution revolution The advent of drones and 3D…

    {grow}- 33 readers -
  • Weekend Update: Should You Publish Every Day?

    … attention to what’s being shared by email or social media at times other than the business day.” Distribution plays a crucial role for the publishers vying for that attention. It’s not about just publishing new content on the weekends—editors have to consider when and how to promote content at all times. Schmidt believes publishers need to think about…

    The Content Strategist- 21 readers -
  • Why content is your enemy and experiences are your friend

    … Isadora Becker as Marge Simpson By Mark Schaefer I recently had an interesting conversation with my friend Jeremy Floyd, the CEO of FinWorx, and he made a provocative comment. “When we create material for our customers, we never call it content,” he said. “Content has become the enemy.” He had my attention! “Content is like a food buffet…

    {grow}in Content- 37 readers -
  • Content Distribution and Promotion for Audience Acquisition

    … speaking, for top-funnel content is to create an audience to nurture over time. This nurturing is what causes some audience members to be what Mark Schaefer call’s “activated.” For the most part, content and its paid channels of distribution can be divided into three major categories – top, middle or bottom-funnel. It’s a simple way to break up…

    Chad Pollitt/ Relevancein Display Content- 30 readers -
  • The five great questions of content marketing

    … By Mark Schaefer I recently attended a conference where marketers wrote about their single biggest challenges. These issues were posted on a board and it was fascinating to observe! These five content-related posts stood out as the great questions representing the minds of the conference attendees: 1. Breaking through the noise “We can create…

    {grow}in Content- 29 readers -
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