Content Driven Organization

  • The Rise of the Content-Driven Organization: A Change in Marketers’ Focus

    … and content-driven organizations. Of course, a purely economical view (such as marginal utility theory, or that the consumer acts entirely rationally) is also falsified. Irrational consumer behavior, as cited in Dan Ariely’s book, Predictably Irrational, is to be expected. And, as marketers, we must equip ourselves to deal with this. Content enables…

    Andy Betts/ Relevancein Content- 24 readers -