Content Ecosystem

  • The Evolution of The Content Marketing Ecosystem

    … of companies curating solutions for email marketing, social media management and marketing automation in an attempt to own this emerging market. One such acquisition of particular note was the $1.5 billion acquisition of Responsys by Oracle in late 2013. This has led to terms such as “content alignment” and “converged media” being added to the marketing…

    Andy Betts/ Relevancein EMail Content- 53 readers -
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