Content Effectiveness

  • How Using LinkedIn and Other Social Platforms Helps Content Marketing Succeed

    … traffic. It brought about a larger content strategy where Intel would publish stories without any initial spend and then promote only those that were gaining traction within hours of going live. Using this tactic, Intel has managed to double the amount of monthly uniques. The proliferation of social media has gone beyond just sharing and liking, with marketers and publishers both taking hard looks at available channels and weaving social into their content and distribution strategies. This article originally appeared on Skyword.…

    Riley Wilson/ Relevancein Content How To's- 9 readers -
  • 10 Steps to Scale Your Content Marketing Strategy

    According to recent Content Marketing Institute research, lack of time is the number one issue for both B2B and B2C marketers (69 percent and 57 percent cited it, respectively). If bandwidth is already compressed, how will content marketers find time to address splintered reader attention spans, the ever-expanding landscape of new publishing platforms, and the near-constant shi ...

    Taylor Radey/ Content Marketing Institute- 32 readers -
Get the top posts daily into your mailbox!