Content Engagement

  • LookBookHQ: Content Engagement and Automation Platform

    … content assets that visitors can navigate through in a single session. Identify Prospects – See how anonymous and known contacts are interacting with content assets. Measure Engagement – See exactly how many assets a prospect has engaged with and for how long. Aggregate Engagement – Analyze aggregate engagement data to understand what content…

    Douglas Karr/ Marketing Technology Blogin Content- 11 readers -
  • LookBookHQ: Content Engagement and Automation Platform

    … content assets that visitors can navigate through in a single session. Identify Prospects – See how anonymous and known contacts are interacting with content assets. Measure Engagement – See exactly how many assets a prospect has engaged with and for how long. Aggregate Engagement – Analyze aggregate engagement data to understand what content…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • Study: Brand Content Drives Massive Brand Lift

    …: If you can produce content good enough to compel a reader to subscribe to your newsletter, they’re likely to have a good opinion of your brand even if they don’t click your emails regularly. We also wanted to gauge these ratings against a couple of benchmarks: our competitors in the SaaS content marketing space (Kapost, NewsCred, Opal, Percolate…

    The Content Strategistin EMail Content- 20 readers -
  • How to Clean Up Your Content for More Credibility

    …? We sometimes like to think our you-know-what doesn’t stink, but poor grammar, irrelevant information, and illegitimate sources can make a foul and offensive combination. Minimal social media shares or comments, little interaction, and low engagement are all possible signs that your web content could use a refresh. So, what constitutes quality…

    Convince and Convertin Content How To's- 10 readers -
  • How to Increase Your Social Media Click-Through Rates

    … Want more traffic to your website? What if you could double the click-through rates of your social media updates? Extra traffic from Facebook, LinkedIn and Twitter would be nice, right? In this article you’ll discover four steps for crafting a great call to action that improves click-throughs. Why Driving Traffic Matters Your website…

    Social Media Examinerin Social- 7 readers -
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