Content Engagement

  • LookBookHQ: Content Engagement and Automation Platform

    … As we develop content strategies for our clients, we often work across mediums and layers of intent. We push a lot of broad content that gateways into detailed infographics that gateway into white papers or case studies. For the visitor researching their next purchase, they appreciate the focus from broad to narrow without wasting their time…

    Douglas Karr/ Marketing Technology Blogin Content- 11 readers -
  • LookBookHQ: Content Engagement and Automation Platform

    … As we develop content strategies for our clients, we often work across mediums and layers of intent. We push a lot of broad content that gateways into detailed infographics that gateway into white papers or case studies. For the visitor researching their next purchase, they appreciate the focus from broad to narrow without wasting their time…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • Study: Brand Content Drives Massive Brand Lift

    … consistently open Contently content. We derived our control group (unengaged subscribers) from subscribers who qualified as a 1, 2, or 3 in MailChimp—people who have limited to very little engagement with Contently content. (Read more about how MailChimp rates subscribers here.) For incentive, respondents were entered into a raffle for a $250 gift card…

    The Content Strategistin EMail Content- 22 readers -
  • How to Clean Up Your Content for More Credibility

    …? We sometimes like to think our you-know-what doesn’t stink, but poor grammar, irrelevant information, and illegitimate sources can make a foul and offensive combination. Minimal social media shares or comments, little interaction, and low engagement are all possible signs that your web content could use a refresh. So, what constitutes quality…

    Convince and Convertin Content How To's- 12 readers -
  • How to Increase Your Social Media Click-Through Rates

    … Want more traffic to your website? What if you could double the click-through rates of your social media updates? Extra traffic from Facebook, LinkedIn and Twitter would be nice, right? In this article you’ll discover four steps for crafting a great call to action that improves click-throughs. Why Driving Traffic Matters Your website…

    Social Media Examinerin Social- 8 readers -
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