Content Engagement

  • LookBookHQ: Content Engagement and Automation Platform

    …. What if that content journey could be nurtured, personalized based on visitor data, and driven through relevant campaigns at the buyers own pace? Cetera Financial, a retail investment advice platform, found that leads who chose to binge on content were 2.4X more likely to be sales-accepted Tweet This! Read the Whitepaper: Accommodating Today’s…

    Douglas Karr/ Marketing Technology Blogin Content- 11 readers -
  • LookBookHQ: Content Engagement and Automation Platform

    …. What if that content journey could be nurtured, personalized based on visitor data, and driven through relevant campaigns at the buyers own pace? Cetera Financial, a retail investment advice platform, found that leads who chose to binge on content were 2.4X more likely to be sales-accepted Tweet This! Read the Whitepaper: Accommodating Today’s…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • Study: Brand Content Drives Massive Brand Lift

    … associations, brand trust, likelihood to purchase, and net promoter score. Engaged subscribers had a net promoter score nearly 3x that of unengaged subscribers. On average, engaged subscribers rated our brand an 8.12 on a scale of 1 to 10, double that of our SaaS competitors (which ranged from 2.37 to 3.54), and on par with how they rated The New York…

    The Content Strategistin EMail Content- 21 readers -
  • How to Clean Up Your Content for More Credibility

    … Let’s face it: nobody likes a trash talker. Yet businesses are relying on subpar messaging to spread the word—while still expecting to yield positive results. On the contrary, when you share mediocre content, you get mediocre results (highlight to tweet). Don’t forget the age-old rule, “You get what you give.” Having quality content provides…

    Convince and Convertin Content How To's- 11 readers -
  • How to Increase Your Social Media Click-Through Rates

    … Want more traffic to your website? What if you could double the click-through rates of your social media updates? Extra traffic from Facebook, LinkedIn and Twitter would be nice, right? In this article you’ll discover four steps for crafting a great call to action that improves click-throughs. Why Driving Traffic Matters Your website…

    Social Media Examinerin Social- 7 readers -
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