Content Engagement

  • LookBookHQ: Content Engagement and Automation Platform

    … As we develop content strategies for our clients, we often work across mediums and layers of intent. We push a lot of broad content that gateways into detailed infographics that gateway into white papers or case studies. For the visitor researching their next purchase, they appreciate the focus from broad to narrow without wasting their time…

    Douglas Karr/ Marketing Technology Blogin Content- 11 readers -
  • LookBookHQ: Content Engagement and Automation Platform

    … content assets that visitors can navigate through in a single session. Identify Prospects – See how anonymous and known contacts are interacting with content assets. Measure Engagement – See exactly how many assets a prospect has engaged with and for how long. Aggregate Engagement – Analyze aggregate engagement data to understand what content…

    Douglas Karr/ Marketing Technology Blog- 29 readers -
  • Study: Brand Content Drives Massive Brand Lift

    …: If you can produce content good enough to compel a reader to subscribe to your newsletter, they’re likely to have a good opinion of your brand even if they don’t click your emails regularly. We also wanted to gauge these ratings against a couple of benchmarks: our competitors in the SaaS content marketing space (Kapost, NewsCred, Opal, Percolate…

    The Content Strategistin EMail Content- 24 readers -
  • How to Clean Up Your Content for More Credibility

    …? We sometimes like to think our you-know-what doesn’t stink, but poor grammar, irrelevant information, and illegitimate sources can make a foul and offensive combination. Minimal social media shares or comments, little interaction, and low engagement are all possible signs that your web content could use a refresh. So, what constitutes quality…

    Convince and Convertin Content How To's- 13 readers -
  • How to Increase Your Social Media Click-Through Rates

    Want more traffic to your website? What if you could double the click-through rates of your social media updates? Extra traffic from Facebook, LinkedIn and Twitter would be nice, right? In this article you’ll discover four steps for crafting a great call to action that improves click-throughs. Why Driving Traffic Matters Your website is the hub of your online marketing efforts.

    Social Media Examiner- 14 readers -