Content Engagement

  • LookBookHQ: Content Engagement and Automation Platform

    … content assets that visitors can navigate through in a single session. Identify Prospects – See how anonymous and known contacts are interacting with content assets. Measure Engagement – See exactly how many assets a prospect has engaged with and for how long. Aggregate Engagement – Analyze aggregate engagement data to understand what content…

    Douglas Karr/ Marketing Technology Blogin Content- 11 readers -
  • LookBookHQ: Content Engagement and Automation Platform

    …. What if that content journey could be nurtured, personalized based on visitor data, and driven through relevant campaigns at the buyers own pace? Cetera Financial, a retail investment advice platform, found that leads who chose to binge on content were 2.4X more likely to be sales-accepted Tweet This! Read the Whitepaper: Accommodating Today’s…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
  • Study: Brand Content Drives Massive Brand Lift

    … Times (8.54). Our engaged subscribers were at least 4.6x more likely to respond that they were somewhat likely or likely to purchase our software versus our competitors. Our unengaged subscribers were 23x more likely to consider us the brand most trusted to provide valuable information on content marketing vs our competitors. For engaged…

    The Content Strategistin EMail Content- 22 readers -
  • How to Clean Up Your Content for More Credibility

    … an engaging, relevant experience, while also establishing your credibility, increasing SEO value and search engine rankings, and building trust with your audience. If you are not reaching your goals of cultivating a trustworthy reputation or rising to the top of Google’s ranks, maybe it’s time to ask yourself this: Could my content use a clean-up…

    Convince and Convertin Content How To's- 13 readers -
  • How to Increase Your Social Media Click-Through Rates

    … audience on fire? What’s helped you increase the click-through rate from your social media accounts? Share in the comments! Tweet Tags: call to action, click through rate, content engagement, content strategy, karl staib, social media call to action, social media content, social media marketing, social media traffic …

    Social Media Examinerin Social- 10 readers -
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