Content Guidelines

  • Do Content Marketers Need Editorial Independence?

    Back in 2013, an email from Joe Coleman, CEO of Contently (and my boss), came with the subject line “Bro stuff,” and only got worse from there. “Guys, why do we need an article on how content marketing can help you pull girls?” he wanted to know. He couldn’t see how this would help our business. You know what, you might as well just read it for yourself: That morning, Coleman ...

    Sam Slaughter/ The Content Strategist- 10 readers -
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