Content Guidelines

  • Do Content Marketers Need Editorial Independence?

    … of marketers are still unsure about: How does one protect the business side of the house while still giving the content side room to thrive? The answer: very carefully. Content needs independence If you want to produce good content marketing, it’s impossible to ignore and avoid editorial independence. The best content operations are agile, able to react…

    Sam Slaughter/ The Content Strategistin Content- 12 readers -
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