Content Guidelines

  • Do Content Marketers Need Editorial Independence?

    … big themes. Guidelines Should Align With Metrics Independence allows content teams to thrive, but it can’t be at the expense of the business or the brand. One of the key problems with using traditional vanity metrics like pageviews, impressions, and even social actions for content marketing is that they encourage the wrong kind of outcomes…

    Sam Slaughter/ The Content Strategistin Content- 17 readers -
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