Content Ignition

  • Content shock re-visited, the content marketing myths and realities

    … current trends are killing this traditional inbound model. One student literally had a panicked look on his face. “Oh great,” he said, “we want to create content and now you tell us it may not work as well any more. What do we do?” Certainly this nothing to panic about. All of this is quite predictable. Social media marketing, mobile, content…

    {grow}in Social Content- 55 readers -
  • Why it’s a very good sign that people don’t read your content

    … By Mark W. Schaefer Over the past year, I have really enjoyed delighting audiences with tales from my book The Content Code. And my favorite story from my speech goes like this: When I started out as a blogger, I had no idea what I was doing. I was working so hard, and creating content that was pretty darn good. And yet, nobody was reading my…

    {grow}in Social Content- 17 readers -
  • A reasonable plan to scale content marketing efforts

    … By Brooke Sellas, {grow} Contributing Columnist A question: How can I scale content marketing efforts? I have tasks assigned to myself in our project management tool that ping me each month about creating more in-depth content. I’m constantly resetting due dates and putting this off. Are you in the same boat? While it may be easy to post…

    {grow}in Content- 17 readers -
  • How do you make your content the signal instead of the noise?

    … courtesy Flickr CC and Robin The post How do you make your content the signal instead of the noise? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Why “rich content” is central to your social media strategy The silver lining in the bad news about content marketing The business case for unbranded content Brand bullying and other things that need to change Are you ready for the mega-shift from social media to private media? …

    {grow}in Social Content- 22 readers -
  • Research proves there is still a place for long form content

    …% of long-form interactions take place in the first three days. There is another aspect to long-form content overlooked by many marketers today. Buzz Sumo, The New York Times and other organizations have determined that longer content gets shared more. I think the lesson here to re-think your strategy if you’re only dosing your customers with short…

    {grow}in Content Blogging- 19 readers -
  • Highlights from my #SMMW keynote speech

    … patterns. The economic value of content is zero unless it is seen and shared. This suggests we need to develop a core competency focused on content ignition, in addition to content creation and audience building. We need to find and nurture our Alpha Audience, the elite group of people who share our content the most. Too many marketers…

    {grow}in SEO Content- 18 readers -
  • Driving economic benefits from your Alpha Audience

    … this for more than a year and produced a solution via a book, The Content Code, which spells out six strategies to win in an era of incredible information competition. But there was one particular chapter that seemed to grip people and create the most conversations: “The Alpha Audience.” In this chapter I articulated the critical the economic…

    {grow}in Social Content- 27 readers -
  • One easy tip to increase content sharing immediately

    … In this world of extreme information density, creating great content is certainly no guarantee that anybody will see it. We need to focus on content ignition — techniques to get our content seen and shared. Of course this is the entire focus of The Content Code book, but I wanted to share with you one problem I see all over the web that might…

    {grow}in Social Content Twitter- 16 readers -
  • A simple hack that doubles your headline power

    By Maël Roth, {grow} Community Member As we all know by now from Mark Schaefer’s book The Content Code, there is no value in simply publishing content. There is only value in content that moves. It has to be seen and shared to deliver economic value to your business. So how do we do that? In his book, Mark has hundreds of great ideas and I have been focusing on some of his ...

    {grow}- 12 readers -
  • The business case for dwelling on dwell time

    … I’m a big fan of the New York Times. Not only do they lead the way with the best in American journalism and commentary, they also are innovators in their approach to marketing articles to get them to move. And as you know by now, my strong view is that we must get our content to move. In fact the economic value of all that content you’re…

    {grow}in Content- 14 readers -
  • Content Shock is Here. Now What?

    … does not “rise to the top.” Great content alone is no longer the finish line. It is the starting line. The answer is not in simply producing more content, or even better content. It requres a new focus on “ignition.” The economic value of content is zero unless it is seen and shared. This suggests the need for a new marketing competency. Just HOW…

    Relevancein Social Content- 17 readers -
  • Content Shock is here. Now what?

    … technology may be having on social sharing metrics New pressures on content views and shares Insights on content sharing and distribution trends being dictated by Facebook, LinkedIn, and Google We are also joined on this video by Steve Rayson of BuzzSumo who provides his own take on Content Shock and how it is impacting even the best…

    {grow}in Social Content- 24 readers -
  • 10 Ways to Drive More Social Proof

    … to follow and what to buy. At least in the short term, the number of tweets on an article of the number of Likes on Facebook might even be more important that the content itself. In this new slide presentation, I’ll walk you through a few highlights from my new book The Content Code and demonstrate why sometimes content success has very little to do…

    {grow}- 17 readers -
  • Case study: Re-building a blog from the ground up

    Today I’m trying something different. A brave person from our {grow} community has volunteered to let me tear apart his blog … in the most gracious way possible, of course! G. David Dodd is permitting me to dissect his blog B2B Marketing Directions and provide recommendations that I think will probably help a lot of people and dramatically improve David’s content marketing opportunities.

    {grow}- 18 readers -
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