Content Ignition

  • Content shock re-visited, the content marketing myths and realities

    … the rapid rate of change in our business. The challenge in all of this is to think critically and be aware of the changes in your business. Don’t keep doing something because that’s what you did last year. Consider new strategies focused not just on content but on content ignition — the economic value of content that is not seen and shared…

    {grow}in Social Content- 55 readers -
  • Why it’s a very good sign that people don’t read your content

    … By Mark W. Schaefer Over the past year, I have really enjoyed delighting audiences with tales from my book The Content Code. And my favorite story from my speech goes like this: When I started out as a blogger, I had no idea what I was doing. I was working so hard, and creating content that was pretty darn good. And yet, nobody was reading my…

    {grow}in Social Content- 18 readers -
  • A reasonable plan to scale content marketing efforts

    … By Brooke Sellas, {grow} Contributing Columnist A question: How can I scale content marketing efforts? I have tasks assigned to myself in our project management tool that ping me each month about creating more in-depth content. I’m constantly resetting due dates and putting this off. Are you in the same boat? While it may be easy to post…

    {grow}in Content- 17 readers -
  • How do you make your content the signal instead of the noise?

    … courtesy Flickr CC and Robin The post How do you make your content the signal instead of the noise? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Why “rich content” is central to your social media strategy The silver lining in the bad news about content marketing The business case for unbranded content Brand bullying and other things that need to change Are you ready for the mega-shift from social media to private media? …

    {grow}in Social Content- 22 readers -
  • Research proves there is still a place for long form content

    … a short attention span. Our news feeds are dominated by listicles, infographics, and curated summaries meant to get us in and out of a story as quickly as possible. However, new research from Pew indicates that my old journalism school lesson still holds true. In fact, people do spend time with longer-form content, even in the challenging reading…

    {grow}in Content Blogging- 19 readers -
  • Highlights from my #SMMW keynote speech

    … patterns. The economic value of content is zero unless it is seen and shared. This suggests we need to develop a core competency focused on content ignition, in addition to content creation and audience building. We need to find and nurture our Alpha Audience, the elite group of people who share our content the most. Too many marketers…

    {grow}in SEO Content- 19 readers -
  • Driving economic benefits from your Alpha Audience

    … I remember the day well. It was in March 2013. I was on a long plane flight and could not shake this uncomfortable feeling I had about the state of digital marketing. I couldn’t put my finger on it, but my job just seemed harder than it was a year ago. And then I saw data on the exploding amount of content on the web, the ever-rising level…

    {grow}in Social Content- 27 readers -
  • One easy tip to increase content sharing immediately

    … In this world of extreme information density, creating great content is certainly no guarantee that anybody will see it. We need to focus on content ignition — techniques to get our content seen and shared. Of course this is the entire focus of The Content Code book, but I wanted to share with you one problem I see all over the web that might…

    {grow}in Social Content Twitter- 17 readers -
  • A simple hack that doubles your headline power

    … By Maël Roth, {grow} Community Member As we all know by now from Mark Schaefer’s book The Content Code, there is no value in simply publishing content. There is only value in content that moves. It has to be seen and shared to deliver economic value to your business. So how do we do that? In his book, Mark has hundreds of great ideas and I…

    {grow}in Social SEO- 12 readers -
  • The business case for dwelling on dwell time

    … I’m a big fan of the New York Times. Not only do they lead the way with the best in American journalism and commentary, they also are innovators in their approach to marketing articles to get them to move. And as you know by now, my strong view is that we must get our content to move. In fact the economic value of all that content you’re…

    {grow}in Content- 14 readers -
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