Content Ignition

    • Content shock re-visited, the content marketing myths and realities

      By Mark Schaefer For the past few years I’ve been a contributor to The Harvard Business Review. I submit my very best article once a quarter or so, an editor reviews it, she suggests some minor modifications, and then it would be published. Last week, I received a note from my editor that stabbed me in the heart: Mark, this is an excellent article.

      {grow}in Social Content- 28 readers -
  • Why it’s a very good sign that people don’t read your content

    … By Mark W. Schaefer Over the past year, I have really enjoyed delighting audiences with tales from my book The Content Code. And my favorite story from my speech goes like this: When I started out as a blogger, I had no idea what I was doing. I was working so hard, and creating content that was pretty darn good. And yet, nobody was reading my…

    {grow}in Social Content- 8 readers -
  • A reasonable plan to scale content marketing efforts

    … By Brooke Sellas, {grow} Contributing Columnist A question: How can I scale content marketing efforts? I have tasks assigned to myself in our project management tool that ping me each month about creating more in-depth content. I’m constantly resetting due dates and putting this off. Are you in the same boat? While it may be easy to post…

    {grow}in Content- 11 readers -
  • How do you make your content the signal instead of the noise?

    …-blocking are pushing marketing dollars into new places. An unlikely source of content innovation — printed magazines and books. Innovations to merge games with serious editorial content to drive page views and engagement. Surprising insights on what almost every marketer is missing when it comes to creating effective video content…

    {grow}in Social Content- 9 readers -
  • Research proves there is still a place for long form content

    … a short attention span. Our news feeds are dominated by listicles, infographics, and curated summaries meant to get us in and out of a story as quickly as possible. However, new research from Pew indicates that my old journalism school lesson still holds true. In fact, people do spend time with longer-form content, even in the challenging reading…

    {grow}in Content Blogging- 9 readers -
  • Highlights from my #SMMW keynote speech

    … holding us back: ROI and measurement, RESOURCES to get things done, and REACH in a noisy world. Let’s look at these in a little more detail. ROI How do we measure social media marketing? This is a topic we have been debating for more than a decade! I challenged the audience to consider qualitative measures in addition to things they could easily…

    {grow}in SEO Content- 9 readers -
  • Driving economic benefits from your Alpha Audience

    … with them. Mark: I think that is one of the things that impresses me most about WD. You’re not just plowing through customer data. You’re making human connections. I know a lot of big companies struggle with the idea of scaling a human connection. That is a priority for the marketing team and the entire company. We want our executives to see…

    {grow}in Social Content- 15 readers -
  • One easy tip to increase content sharing immediately

    … no title, but the URL takes up all the tweetable space! Remember that when somebody re-tweets you, their Twitter handle is added to the tweet and perhaps a comment like “MUST read!” If it gets tweeted again, another name is added to the tweet and so on. Obviously, your goal should be to send out an accurate tweet with as few characters as possible…

    {grow}in Social Content Twitter- 11 readers -
  • A simple hack that doubles your headline power

    … an example: back in June I wrote a post on business strategy frameworks applied to international content marketing. The keyword phrase I wanted to focus on to optimize for search was “international content marketing.” While it’s an SEO best practice to place these keywords early in the headline, it’s difficult to do that and make it sexy…

    {grow}in Social SEO- 9 readers -
  • The business case for dwelling on dwell time

    … I’m a big fan of the New York Times. Not only do they lead the way with the best in American journalism and commentary, they also are innovators in their approach to marketing articles to get them to move. And as you know by now, my strong view is that we must get our content to move. In fact the economic value of all that content you’re…

    {grow}in Content- 9 readers -
  • Content Shock is Here. Now What?

    … does not “rise to the top.” Great content alone is no longer the finish line. It is the starting line. The answer is not in simply producing more content, or even better content. It requres a new focus on “ignition.” The economic value of content is zero unless it is seen and shared. This suggests the need for a new marketing competency. Just HOW…

    Relevancein Social Content- 7 readers -
  • Content Shock is here. Now what?

    … marketing success Facebook content strategy is a time bomb for inbound marketing Polish up your best content to drive content marketing value What are the most reliable content channels to connect with customers? The future of blogging and online publishing …

    {grow}in Social Content- 14 readers -
  • 10 Ways to Drive More Social Proof

    … to follow and what to buy. At least in the short term, the number of tweets on an article of the number of Likes on Facebook might even be more important that the content itself. In this new slide presentation, I’ll walk you through a few highlights from my new book The Content Code and demonstrate why sometimes content success has very little to do…

    {grow}- 12 readers -
  • Case study: Re-building a blog from the ground up

    …, they will never see the post! Social sharing buttons Although Mr. Dodd has social sharing buttons at the bottom of his post, I think he should also have them at the top. This provides convenience for the reader and also adds an element of social proof if you display how many shares the post has received. What I mean by social proof is, if the post has been…

    {grow}in Social Blogging- 16 readers -
  • How to promote your content without being spammy

    … The amount of information on the web is exploding, making it more and more difficult to stand out. Many companies are turning to more advanced strategies to try to get through, including advertising and promoting content. But doing this without coming across as spammy is a tricky proposition. In this free eBook, you’ll get 10 non-spammy ideas…

    {grow}in Content How To's- 11 readers -
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