Content Ignition

  • Content shock re-visited, the content marketing myths and realities

    … of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon. Illustration marked safe for re-use by Google search. The post Content shock re-visited, the content marketing myths and realities appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in Social Content- 47 readers -
  • Why it’s a very good sign that people don’t read your content

    … By Mark W. Schaefer Over the past year, I have really enjoyed delighting audiences with tales from my book The Content Code. And my favorite story from my speech goes like this: When I started out as a blogger, I had no idea what I was doing. I was working so hard, and creating content that was pretty darn good. And yet, nobody was reading my…

    {grow}in Social Content- 14 readers -
  • A reasonable plan to scale content marketing efforts

    … By Brooke Sellas, {grow} Contributing Columnist A question: How can I scale content marketing efforts? I have tasks assigned to myself in our project management tool that ping me each month about creating more in-depth content. I’m constantly resetting due dates and putting this off. Are you in the same boat? While it may be easy to post…

    {grow}in Content- 16 readers -
  • How do you make your content the signal instead of the noise?

    …-blocking are pushing marketing dollars into new places. An unlikely source of content innovation — printed magazines and books. Innovations to merge games with serious editorial content to drive page views and engagement. Surprising insights on what almost every marketer is missing when it comes to creating effective video content…

    {grow}in Social Content- 19 readers -
  • Research proves there is still a place for long form content

    …% of long-form interactions take place in the first three days. There is another aspect to long-form content overlooked by many marketers today. Buzz Sumo, The New York Times and other organizations have determined that longer content gets shared more. I think the lesson here to re-think your strategy if you’re only dosing your customers with short…

    {grow}in Content Blogging- 14 readers -
  • Highlights from my #SMMW keynote speech

    … This week I had the honor of giving the closing keynote address at Social Media Marketing World, the biggest social media marketing gathering in the world. What a great event. The Social Media Examiner team out-did themselves this year in every way — content, networking and flawless organization. This was a challenging talk — my audience…

    {grow}in SEO Content- 16 readers -
  • Driving economic benefits from your Alpha Audience

    … I remember the day well. It was in March 2013. I was on a long plane flight and could not shake this uncomfortable feeling I had about the state of digital marketing. I couldn’t put my finger on it, but my job just seemed harder than it was a year ago. And then I saw data on the exploding amount of content on the web, the ever-rising level…

    {grow}in Social Content- 22 readers -
  • One easy tip to increase content sharing immediately

    … In this world of extreme information density, creating great content is certainly no guarantee that anybody will see it. We need to focus on content ignition — techniques to get our content seen and shared. Of course this is the entire focus of The Content Code book, but I wanted to share with you one problem I see all over the web that might…

    {grow}in Social Content Twitter- 13 readers -
  • A simple hack that doubles your headline power

    … By Maël Roth, {grow} Community Member As we all know by now from Mark Schaefer’s book The Content Code, there is no value in simply publishing content. There is only value in content that moves. It has to be seen and shared to deliver economic value to your business. So how do we do that? In his book, Mark has hundreds of great ideas and I…

    {grow}in Social SEO- 11 readers -
  • The business case for dwelling on dwell time

    … I’m a big fan of the New York Times. Not only do they lead the way with the best in American journalism and commentary, they also are innovators in their approach to marketing articles to get them to move. And as you know by now, my strong view is that we must get our content to move. In fact the economic value of all that content you’re…

    {grow}in Content- 12 readers -
  • Content Shock is Here. Now What?

    … does not “rise to the top.” Great content alone is no longer the finish line. It is the starting line. The answer is not in simply producing more content, or even better content. It requres a new focus on “ignition.” The economic value of content is zero unless it is seen and shared. This suggests the need for a new marketing competency. Just HOW…

    Relevancein Social Content- 9 readers -
  • Content Shock is here. Now what?

    … to the top.” Great content alone is no longer the finish line. It is the starting line. The answer is not in simply producing more content, or even better content. It requres a new focus on “ignition.” The economic value of content is zero unless it is seen and shared. This suggests the need for a new marketing competency. Just HOW do we get…

    {grow}in Social Content- 20 readers -
  • 10 Ways to Drive More Social Proof

    … with the content! If you can’t see the slide presentation above, you can access this directly on SlideShare: 10 Ways to Drive More Social Proof. The post 10 Ways to Drive More Social Proof appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories How to promote your content without being spammy 10 Simple ideas…

    {grow}- 16 readers -
  • Case study: Re-building a blog from the ground up

    … improve David’s content marketing opportunities. Here we go. This is the top of Mr. Dodd’s blog with numbers that correspond to my comments. The first opportunity I will point out is invisible to you. David is blogging on Blogspot, which is disconnected from his business website. Why would you be driving traffic to Blogspot and building all…

    {grow}in Social Blogging- 18 readers -
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