Content Ignition

  • Why it’s a very good sign that people don’t read your content

    … By Mark W. Schaefer Over the past year, I have really enjoyed delighting audiences with tales from my book The Content Code. And my favorite story from my speech goes like this: When I started out as a blogger, I had no idea what I was doing. I was working so hard, and creating content that was pretty darn good. And yet, nobody was reading my…

    {grow}in Social Content- 7 readers -
  • A reasonable plan to scale content marketing efforts

    … just need to take all of this lower-level organization and scale content marketing initiatives UP. But how do I do that?? The Content Marketing Pyramid Enter Curata. They created the Content Marketing Pyramid, which aims at helping you create more content with less. Currently, we work from a bottom-to-top strategy when it may be more beneficial…

    {grow}in Content- 9 readers -
  • How do you make your content the signal instead of the noise?

    … In our new episode of The Marketing Companion, Tom Webster and I explore a theme of marketing challenges to rise above the increasing noise levels to connect to our customers. It’s a difficult proposition and getting harder all the time. Some of the topics in this jam-packed 30 minutes of marvelous audio content include: Rising losses from ad…

    {grow}in Social Content- 7 readers -
  • Research proves there is still a place for long form content

    …% of long-form interactions take place in the first three days. There is another aspect to long-form content overlooked by many marketers today. Buzz Sumo, The New York Times and other organizations have determined that longer content gets shared more. I think the lesson here to re-think your strategy if you’re only dosing your customers with short…

    {grow}in Content Blogging- 6 readers -
  • Highlights from my #SMMW keynote speech

    … This week I had the honor of giving the closing keynote address at Social Media Marketing World, the biggest social media marketing gathering in the world. What a great event. The Social Media Examiner team out-did themselves this year in every way — content, networking and flawless organization. This was a challenging talk — my audience…

    {grow}in SEO Content- 7 readers -
  • Driving economic benefits from your Alpha Audience

    … I hear most from fans of the book – “Tell us more about the Alpha Audience — how do we find them and what we need to do next?” That’s why I was so delighted to meet Melyssa Banda. She had the answer. Melyssa Banda Melyssa is the Head of Marketing and Communications at WD, a Western Digital Company and leads global communication strategies…

    {grow}in Social Content- 11 readers -
  • One easy tip to increase content sharing immediately

    … In this world of extreme information density, creating great content is certainly no guarantee that anybody will see it. We need to focus on content ignition — techniques to get our content seen and shared. Of course this is the entire focus of The Content Code book, but I wanted to share with you one problem I see all over the web that might…

    {grow}in Social Content Twitter- 9 readers -
  • A simple hack that doubles your headline power

    By Maël Roth, {grow} Community Member As we all know by now from Mark Schaefer’s book The Content Code, there is no value in simply publishing content. There is only value in content that moves. It has to be seen and shared to deliver economic value to your business. So how do we do that? In his book, Mark has hundreds of great ideas and I have been focusing on some of his ...

    {grow}- 8 readers -
  • The business case for dwelling on dwell time

    … I’m a big fan of the New York Times. Not only do they lead the way with the best in American journalism and commentary, they also are innovators in their approach to marketing articles to get them to move. And as you know by now, my strong view is that we must get our content to move. In fact the economic value of all that content you’re…

    {grow}in Content- 7 readers -
  • Content Shock is Here. Now What?

    … does not “rise to the top.” Great content alone is no longer the finish line. It is the starting line. The answer is not in simply producing more content, or even better content. It requres a new focus on “ignition.” The economic value of content is zero unless it is seen and shared. This suggests the need for a new marketing competency. Just HOW…

    Relevancein Social Content- 6 readers -
  • Content Shock is here. Now what?

    … About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. And it looks like the idea may be showing up in measurable ways. The premise behind Content Shock is simple. In any human, natural, or economic system, when there is an overabundance of some commodity, and there is a limited…

    {grow}in Social Content- 13 readers -
  • 10 Ways to Drive More Social Proof

    … 10 Ways to Drive More Social Proof from Mark Schaefer In an information dense world, the difference between being ignored and being a success might very well hinge on this subtle idea of social proof. People are barraged with messages every day and social proof is a handy shortcut when they are trying to figure out who to believe, who…

    {grow}- 9 readers -
  • Case study: Re-building a blog from the ground up

    … improve David’s content marketing opportunities. Here we go. This is the top of Mr. Dodd’s blog with numbers that correspond to my comments. The first opportunity I will point out is invisible to you. David is blogging on Blogspot, which is disconnected from his business website. Why would you be driving traffic to Blogspot and building all…

    {grow}in Social Blogging- 13 readers -
  • How to promote your content without being spammy

    … The amount of information on the web is exploding, making it more and more difficult to stand out. Many companies are turning to more advanced strategies to try to get through, including advertising and promoting content. But doing this without coming across as spammy is a tricky proposition. In this free eBook, you’ll get 10 non-spammy ideas…

    {grow}in Content How To's- 10 readers -
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