Content Ignition

  • Content shock re-visited, the content marketing myths and realities

    … By Mark Schaefer For the past few years I’ve been a contributor to The Harvard Business Review. I submit my very best article once a quarter or so, an editor reviews it, she suggests some minor modifications, and then it would be published. Last week, I received a note from my editor that stabbed me in the heart: Mark, this is an excellent…

    {grow}in Social Content- 34 readers -
  • Why it’s a very good sign that people don’t read your content

    … By Mark W. Schaefer Over the past year, I have really enjoyed delighting audiences with tales from my book The Content Code. And my favorite story from my speech goes like this: When I started out as a blogger, I had no idea what I was doing. I was working so hard, and creating content that was pretty darn good. And yet, nobody was reading my…

    {grow}in Social Content- 9 readers -
  • A reasonable plan to scale content marketing efforts

    … to help us automate content distribution and help us scale content marketing efforts are (in no particular order): Sprout Social Revive Old Post ConvertKit WiseStamp And if you really want the deep dive with content distribution, here’s a post I wrote for {grow} a while back that gives 28 tips and a detailed look at how we handle it. Now I…

    {grow}in Content- 12 readers -
  • How do you make your content the signal instead of the noise?

    … In our new episode of The Marketing Companion, Tom Webster and I explore a theme of marketing challenges to rise above the increasing noise levels to connect to our customers. It’s a difficult proposition and getting harder all the time. Some of the topics in this jam-packed 30 minutes of marvelous audio content include: Rising losses from ad…

    {grow}in Social Content- 12 readers -
  • Research proves there is still a place for long form content

    … a short attention span. Our news feeds are dominated by listicles, infographics, and curated summaries meant to get us in and out of a story as quickly as possible. However, new research from Pew indicates that my old journalism school lesson still holds true. In fact, people do spend time with longer-form content, even in the challenging reading…

    {grow}in Content Blogging- 10 readers -
  • Highlights from my #SMMW keynote speech

    … This week I had the honor of giving the closing keynote address at Social Media Marketing World, the biggest social media marketing gathering in the world. What a great event. The Social Media Examiner team out-did themselves this year in every way — content, networking and flawless organization. This was a challenging talk — my audience…

    {grow}in SEO Content- 11 readers -
  • Driving economic benefits from your Alpha Audience

    … across PR, Digital Marketing, Social Media, Brand Development, Consumer Marketing and new innovation initiatives. She is a marketer on the cutting edge of the Alpha Audience ideals, a professional who is activating her best customers in creative ways to drive measurable economic gains. I was lucky enough to talk to Melyssa recently and learn more…

    {grow}in Social Content- 16 readers -
  • One easy tip to increase content sharing immediately

    … In this world of extreme information density, creating great content is certainly no guarantee that anybody will see it. We need to focus on content ignition — techniques to get our content seen and shared. Of course this is the entire focus of The Content Code book, but I wanted to share with you one problem I see all over the web that might…

    {grow}in Social Content Twitter- 12 readers -
  • A simple hack that doubles your headline power

    … By Maël Roth, {grow} Community Member As we all know by now from Mark Schaefer’s book The Content Code, there is no value in simply publishing content. There is only value in content that moves. It has to be seen and shared to deliver economic value to your business. So how do we do that? In his book, Mark has hundreds of great ideas and I…

    {grow}in Social SEO- 10 readers -
  • The business case for dwelling on dwell time

    … skimming the long stuff? Unraveling dwell time Now that I thoroughly confused you, let’s review what we can conclude about dwell time. Dwell time is probably the most important metric you’re not measuring. It’s a key measure today because Facebook (and presumably the other social platforms) rewards content that attracts reader attention for a longer…

    {grow}in Content- 10 readers -
  • Content Shock is Here. Now What?

    … on this funny story. I mentioned your book Content Code and your blog post on content shock in my media literacy class today. What’s the first thing students do? Google it! One student was reading content shock while I was lecturing, and at one point he interrupts class with, “F#%&! We are screwed,” which opened a whole new discussion! Are we all…

    Relevancein Social Content- 8 readers -
  • Content Shock is here. Now what?

    … About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. And it looks like the idea may be showing up in measurable ways. The premise behind Content Shock is simple. In any human, natural, or economic system, when there is an overabundance of some commodity, and there is a limited…

    {grow}in Social Content- 15 readers -
  • 10 Ways to Drive More Social Proof

    … with the content! If you can’t see the slide presentation above, you can access this directly on SlideShare: 10 Ways to Drive More Social Proof. The post 10 Ways to Drive More Social Proof appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories How to promote your content without being spammy 10 Simple ideas…

    {grow}- 13 readers -
  • Case study: Re-building a blog from the ground up

    … improve David’s content marketing opportunities. Here we go. This is the top of Mr. Dodd’s blog with numbers that correspond to my comments. The first opportunity I will point out is invisible to you. David is blogging on Blogspot, which is disconnected from his business website. Why would you be driving traffic to Blogspot and building all…

    {grow}in Social Blogging- 17 readers -
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