Content Ignition

  • Content shock re-visited, the content marketing myths and realities

    … current trends are killing this traditional inbound model. One student literally had a panicked look on his face. “Oh great,” he said, “we want to create content and now you tell us it may not work as well any more. What do we do?” Certainly this nothing to panic about. All of this is quite predictable. Social media marketing, mobile, content…

    {grow}in Social Content- 55 readers -
  • Why it’s a very good sign that people don’t read your content

    … By Mark W. Schaefer Over the past year, I have really enjoyed delighting audiences with tales from my book The Content Code. And my favorite story from my speech goes like this: When I started out as a blogger, I had no idea what I was doing. I was working so hard, and creating content that was pretty darn good. And yet, nobody was reading my…

    {grow}in Social Content- 18 readers -
  • A reasonable plan to scale content marketing efforts

    By Brooke Sellas, {grow} Contributing Columnist A question: How can I scale content marketing efforts? I have tasks assigned to myself in our project management tool that ping me each month about creating more in-depth content. I’m constantly resetting due dates and putting this off. Are you in the same boat? While it may be easy to post daily to our social media channels, ...

    {grow}- 17 readers -
  • How do you make your content the signal instead of the noise?

    … In our new episode of The Marketing Companion, Tom Webster and I explore a theme of marketing challenges to rise above the increasing noise levels to connect to our customers. It’s a difficult proposition and getting harder all the time. Some of the topics in this jam-packed 30 minutes of marvelous audio content include: Rising losses from ad…

    {grow}in Social Content- 22 readers -
  • Research proves there is still a place for long form content

    … When I was a student in journalism school, I was taught to give an article “what it’s worth,” meaning that the length of the story should be dictated by the value of the story and the appropriate attention needed to cover it well. We seem to have lost our way with that advice today as we strive to adjust to an Internet public that seems to have…

    {grow}in Content Blogging- 19 readers -
  • Highlights from my #SMMW keynote speech

    … was going to be exhausted and in information overload. So I know I needed to deliver a talk with high energy from beginning to end. The theme of my talk was “Reach Higher.” I challenged the audience to be bold and use the ideas and inspiration from the conference to do more when they get back to their workplace. But there are typically three things…

    {grow}in SEO Content- 19 readers -
  • Driving economic benefits from your Alpha Audience

    … with them. Mark: I think that is one of the things that impresses me most about WD. You’re not just plowing through customer data. You’re making human connections. I know a lot of big companies struggle with the idea of scaling a human connection. That is a priority for the marketing team and the entire company. We want our executives to see…

    {grow}in Social Content- 27 readers -
  • One easy tip to increase content sharing immediately

    … no title, but the URL takes up all the tweetable space! Remember that when somebody re-tweets you, their Twitter handle is added to the tweet and perhaps a comment like “MUST read!” If it gets tweeted again, another name is added to the tweet and so on. Obviously, your goal should be to send out an accurate tweet with as few characters as possible…

    {grow}in Social Content Twitter- 18 readers -
  • A simple hack that doubles your headline power

    … an example: back in June I wrote a post on business strategy frameworks applied to international content marketing. The keyword phrase I wanted to focus on to optimize for search was “international content marketing.” While it’s an SEO best practice to place these keywords early in the headline, it’s difficult to do that and make it sexy…

    {grow}in Social SEO- 12 readers -
  • The business case for dwelling on dwell time

    … I’m a big fan of the New York Times. Not only do they lead the way with the best in American journalism and commentary, they also are innovators in their approach to marketing articles to get them to move. And as you know by now, my strong view is that we must get our content to move. In fact the economic value of all that content you’re…

    {grow}in Content- 14 readers -
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