Content Ignition Strategy

    • Why content is your enemy and experiences are your friend

      Isadora Becker as Marge Simpson By Mark Schaefer I recently had an interesting conversation with my friend Jeremy Floyd, the CEO of FinWorx, and he made a provocative comment. “When we create material for our customers, we never call it content,” he said. “Content has become the enemy.” He had my attention! “Content is like a food buffet that feeds Google,” he continued.

      {grow}in Content- 24 readers -
  • Content shock re-visited, the content marketing myths and realities

    … back my friends to the show that never ends. Content Shock is certainly here to stay. Content Shock in large and small ways It’s hard to believe that it’s been three years since I wrote the original article on this theme, projecting that for some businesses, content marketing would not be a long-term sustainable strategy … for the very reasons we…

    {grow}in Social Content- 34 readers -
  • The five great questions of content marketing

    … the Media Rating Council guidelines: 50 percent view for two seconds. Ha, is that how the creative team packaged the message?” 2. Specific measurement “We still have clients who want to know how many conversions can be attributed to specific platforms or even pieces of content — and often the brands who want to know this are the ones without…

    {grow}in Content- 19 readers -
  • What is the role of content marketing in an ad-free world?

    …, influence marketing is an indispensable tactic and one of the hottest trends around. In 2012 I wrote the first book on influence marketing (Return On Influence) and predicted that it would become a mainstream tactic. The reason is simple: Social media has flipped the center of power. Everyone with an opinion and a wifi connection can publish…

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  • The business case for breaking the content marketing rules

    … By Mark Schaefer There are so many tutorials, webinars, and free guides out there about how to create content for the web but nearly all of them miss one critical idea — the most successful content doesn’t necessarily follow the rules. It is uncommon. Here’s a step-by-step content creation process I saw in a recent blog post: Business…

    {grow}in Content- 16 readers -
  • Why it’s a very good sign that people don’t read your content

    … them so much, that they want to share their content to support them. This is the exceptional example of a person or company that transcends the content, transcends SEO, transcends social media and becomes a Heroic Brand. And that’s what was happening between Chris and his audience. It almost didn’t matter what he wrote, his passionate fans were…

    {grow}in Social Content- 9 readers -
  • Why Content Shock is coming to a Facebook ad near you

    If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. In their recent blockbuster earnings announcement, CFO Dave Wehner said something interesting: Facebook’s ad load, or the total number of ads the company can show to each user, will be a “relative non-factor for predicting Facebook’s future revenue growth st ...

    {grow}- 18 readers -
  • Should your content generate leads or relationships?

    … of authority through my content. This relationship approach has generated 100 percent of my business revenue for eight years. The implications for your content strategy Hubspot recently published an exhaustive analysis of how content quality and publishing rate affects their page views, leads and subscribers. It’s a complex article with more than…

    {grow}in Content- 18 readers -
  • How do you make your content the signal instead of the noise?

    … In our new episode of The Marketing Companion, Tom Webster and I explore a theme of marketing challenges to rise above the increasing noise levels to connect to our customers. It’s a difficult proposition and getting harder all the time. Some of the topics in this jam-packed 30 minutes of marvelous audio content include: Rising losses from ad…

    {grow}in Social Content- 12 readers -
  • A course correction for influence marketing measurement

    …. In fact, he has little business experience at all. But he has a large social media following. Are you an influencer just because you declare it? What makes somebody an influencer? I did a project in 2014 for a large global ad agency to survey the world of influence marketing. What we found is that 85 percent of all ad/marketing agencies…

    {grow}in Content Facebook Twitter- 21 readers -
  • Research proves there is still a place for long form content

    … a short attention span. Our news feeds are dominated by listicles, infographics, and curated summaries meant to get us in and out of a story as quickly as possible. However, new research from Pew indicates that my old journalism school lesson still holds true. In fact, people do spend time with longer-form content, even in the challenging reading…

    {grow}in Content Blogging- 10 readers -
  • Highlights from my #SMMW keynote speech

    … you soon, too! The post Highlights from my #SMMW keynote speech appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Four ways Facebook Instant Articles will dramatically impact marketing The business case for dwelling on dwell time The business case for unbranded content Driving economic benefits from your Alpha Audience Are marketers getting lost in the Dark Funnel? …

    {grow}in SEO Content- 11 readers -
  • Driving economic benefits from your Alpha Audience

    … I remember the day well. It was in March 2013. I was on a long plane flight and could not shake this uncomfortable feeling I had about the state of digital marketing. I couldn’t put my finger on it, but my job just seemed harder than it was a year ago. And then I saw data on the exploding amount of content on the web, the ever-rising level…

    {grow}in Social Content- 16 readers -
  • Four ways Facebook Instant Articles will dramatically impact marketing

    … Something important is about to happen, and the impact on content marketers will be profound. Facebook announced it would open up Instant Articles -– formatted and optimized to load almost immediately -– to any publisher without a special approval process. To make it effortless for even small bloggers, Facebook announced in a post this week…

    {grow}in Social Content Facebook- 18 readers -
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