Content Ignition Strategy

  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … By Mark Schaefer I’m often asked: “What is the next big thing in marketing?” This seems like a simple question, but I’m not sure I know any more. I started thinking about this and came up with at least 10 “big things” that will profoundly impact my career, and yours. I first posted this list on Facebook and it provoked some interesting…

    {grow}- 19 readers -
  • Why content is your enemy and experiences are your friend

    … Isadora Becker as Marge Simpson By Mark Schaefer I recently had an interesting conversation with my friend Jeremy Floyd, the CEO of FinWorx, and he made a provocative comment. “When we create material for our customers, we never call it content,” he said. “Content has become the enemy.” He had my attention! “Content is like a food buffet…

    {grow}in Content- 26 readers -
  • Content shock re-visited, the content marketing myths and realities

    … back my friends to the show that never ends. Content Shock is certainly here to stay. Content Shock in large and small ways It’s hard to believe that it’s been three years since I wrote the original article on this theme, projecting that for some businesses, content marketing would not be a long-term sustainable strategy … for the very reasons we…

    {grow}in Social Content- 36 readers -
  • The five great questions of content marketing

    … By Mark Schaefer I recently attended a conference where marketers wrote about their single biggest challenges. These issues were posted on a board and it was fascinating to observe! These five content-related posts stood out as the great questions representing the minds of the conference attendees: 1. Breaking through the noise “We can create…

    {grow}in Content- 19 readers -
  • What is the role of content marketing in an ad-free world?

    …. Many content marketing best practices are still just advertising in disguise and that needs to change. “Lead nurturing” is a kind way to say we’re going to keep bugging you until you tell us to go away. Pop-up ads are so annoying that Google is taking action to penalize sites that use them. Ultimately, we have to treat people with respect online…

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  • The business case for breaking the content marketing rules

    … manage for SEO, you’re optimizing for common, popular keywords. SEO works against viral. Break some content marketing rules If you think about it, almost all the content we produce is boxed-in in a pretty dramatic way. We’re told that we need a certain headline length and style. Videos are supposed to some optimal length. To appease Google, we have…

    {grow}in Content- 19 readers -
  • Why it’s a very good sign that people don’t read your content

    … By Mark W. Schaefer Over the past year, I have really enjoyed delighting audiences with tales from my book The Content Code. And my favorite story from my speech goes like this: When I started out as a blogger, I had no idea what I was doing. I was working so hard, and creating content that was pretty darn good. And yet, nobody was reading my…

    {grow}in Social Content- 9 readers -
  • Why Content Shock is coming to a Facebook ad near you

    …. Eventually some companies aren’t going to be able to hang in that environment for long. It will be just too expensive. For some companies, it already is. As content popularity increases, it costs more to promote and compete. It’s a great discussion topic for our new podcast episode and in this edition of The Marketing Companion, Tom Webster and I…

    {grow}in Facebook Twitter- 20 readers -
  • Should your content generate leads or relationships?

    … with our social media and content strategy. Can you work with us? The email was from an executive with Adidas and it resulted in one of the biggest consulting contracts of my career. I didn’t have to fill out any paperwork to provide a quote. I didn’t have to compete with other agencies. They just wanted me, because through my content they felt…

    {grow}in Content- 19 readers -
  • How do you make your content the signal instead of the noise?

    …-blocking are pushing marketing dollars into new places. An unlikely source of content innovation — printed magazines and books. Innovations to merge games with serious editorial content to drive page views and engagement. Surprising insights on what almost every marketer is missing when it comes to creating effective video content…

    {grow}in Social Content- 12 readers -
  • A course correction for influence marketing measurement

    … I recently had a great conversation with Pierre-Loic Assayag of Traackr about the state of the nation on influence marketing. I continue to like the way Traackr has moved forward as a “CRM for influence” and Pier-Loic and I talked about how the field needs to evolve. I can’t see any scenario other than influence marketing growing rapidly. One…

    {grow}in Content Facebook Twitter- 22 readers -
  • Research proves there is still a place for long form content

    …% of long-form interactions take place in the first three days. There is another aspect to long-form content overlooked by many marketers today. Buzz Sumo, The New York Times and other organizations have determined that longer content gets shared more. I think the lesson here to re-think your strategy if you’re only dosing your customers with short…

    {grow}in Content Blogging- 11 readers -
  • Highlights from my #SMMW keynote speech

    … This week I had the honor of giving the closing keynote address at Social Media Marketing World, the biggest social media marketing gathering in the world. What a great event. The Social Media Examiner team out-did themselves this year in every way — content, networking and flawless organization. This was a challenging talk — my audience…

    {grow}in SEO Content- 11 readers -
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