Content Importance

  • How Should Content Marketing Impact Your Selling?

    … great content. After all, buyers are increasingly disconnected from the sales team throughout the selling process. That means that each engagement needs to be high value. And it means that buyers need to have useful content to build their business case internally. The importance of content to the sales process led us to define what Content Selling…

    Douglas Karr/ Marketing Technology Blogin Content How To's- 10 readers -