Content Inc

  • Brand Newsroom 69: Joe Pulizzi on Marketing Your Content

    … Brand Newsroom 69: Joe Pulizzi on Marketing Your Content In recent years, the marketing side of content marketing has taken a backseat for the content. However, the Content Marketing Institute’s content marketing predictions for 2016 indicate a shift back to less, higher quality content and a larger focus on marketing. This week, founder…

    Lush Digitalin Content- 12 readers -
  • Audience First: How to Build a Business Without a Product

    … them along as he moved to his next business idea. This eureka moment sparked Content Inc. Pulizzi now runs a mini-empire based around the Content Inc. model, which he calls the better business model. Very meta indeed. Case Study: Apple Rubber Apple Rubber, a leader in rubber compounds and sealing technology, is as an excellent example of a company…

    ReveNewsin How To's- 13 readers -
  • Book Review & Interview: Content Inc. by Joe Pulizzi

    … The Godfather of Content Marketing has struck gold again. Content Marketing Institute founder Joe Pulizzi has a new book that will hit shelves and amazon carts this September. His newest book, Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses is a delightful blend of inspiration…

    Ashley Zeckman/ TopRank®in Content- 19 readers -
  • 5 Podcasts Every Content Marketer Should Listen To

    … marketing lessons into one hour. Hosts and master marketers Joe Pulizzi and Robert Rose break their show into three parts: Content marketing in the news, a one-minute rant, and an example of content marketing from the past that listeners can learn from. As one happy reviewer on iTunes writes, “Can any marketer really keep up with it all / this insane…

    Jillian Richardson/ The Content Strategistin Content- 15 readers -
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