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… Brand Newsroom 69: Joe Pulizzi on Marketing Your Content In recent years, the marketing side of content marketing has taken a backseat for the content. However, the Content Marketing Institute’s content marketing predictions for 2016 indicate a shift back to less, higher quality content and a larger focus on marketing. This week, founder…
… the product: the Content Inc. model. While it may go against everything you learned, it works and has been working for many people. The Content Inc. model isn’t difficult either. The key is to build a loyal audience by providing quality content. This can be implemented by just about anyone who is willing to put in the sweat equity to make it work…
… The Godfather of Content Marketing has struck gold again. Content Marketing Institute founder Joe Pulizzi has a new book that will hit shelves and amazon carts this September. His newest book, Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses is a delightful blend of inspiration…
People on my morning commute probably think I’m mildly crazy. Despite what you might assume, I’m not giving a subway sermon or breakdancing for money. I’m simply standing, headphones plugged in, and laughing to myself periodically. I might even give the occasional, “Huh, I never knew that!” or “Shut up, you’re insane!” No, I’m not talking on the phone. I’m just getting really into a podcast.