Content Inc.

  • A Simple Content Marketing Model Most Companies Ignore

    … celebrity Gwyneth Paltrow recently launched her own Content Inc. strategy, called Goop. Originally conceived in 2008 as a weekly e-newsletter on travel recommendations and shopping tips, Goop has evolved into a fully functioning media site with over 1 million subscribers. The big idea Of course, enterprises and businesses of all sizes need to tell…

    Joe Pulizzi/ Content Marketing Institutein Content- 14 readers -
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