Content Journey

    • Gated or Non-Gated Content: When? Why? How…

      Reaching your audience by intersecting with their digital behaviors is getting inherently more accessible through targeted advertising and media. Getting your brand to the forefront of your buyer’s mind, helping them become more aware of your brand and hopefully entering them into the well-known buyer’s journey is substantially harder.

      Marketing Technology Blogin EMail Content How To's- 17 readers -
  • LookBookHQ: Content Engagement and Automation Platform

    …. What if that content journey could be nurtured, personalized based on visitor data, and driven through relevant campaigns at the buyers own pace? Cetera Financial, a retail investment advice platform, found that leads who chose to binge on content were 2.4X more likely to be sales-accepted Tweet This! Read the Whitepaper: Accommodating Today’s…

    Douglas Karr/ Marketing Technology Blogin Content- 11 readers -
  • LookBookHQ: Content Engagement and Automation Platform

    …. What if that content journey could be nurtured, personalized based on visitor data, and driven through relevant campaigns at the buyers own pace? Cetera Financial, a retail investment advice platform, found that leads who chose to binge on content were 2.4X more likely to be sales-accepted Tweet This! Read the Whitepaper: Accommodating Today’s…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
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