Content Landscape

  • Digital Content Production: What’s the End Product?

    How do you define the end product of your content production? I’ve been struggling with marketers’ perception of digital content production. Here are some things I continue to hear: We want to produce at least one blog post per day. We want to increase annual organic search volume by 15%. We want to increase monthly leads by 20%. We want to double our following online this year.

    Douglas Karr/ Marketing Technology Blog- 9 readers -
Get the top posts daily into your mailbox!