Content Length

  • Content Length: Attention Spans Versus Engagement

    … on the YouTube Ads Leaderboard in 2014 averaged three minutes Tweet This! – an increase of 47% vs. 2013. And none of the top ads in 2014 and 2015 were under a minute. Ben Jones, Think With Google So for a decade, when asked “How long?”, I’ve always said long enough to tell the story and no longer. For our clients, that’s lead to us publishing less…

    Douglas Karr/ Marketing Technology Blogin Content- 31 readers -
  • 7 SEO Key Strategies You Should be Deploying in 2016

    … A few years ago, I wrote that SEO was dead. The title was a bit over the top, but I stand by the content. Google was quickly catching up with an industry that was gaming search engines and resulting in the quality of search engines dropping significantly. They released a series of algorithms that not only made it difficult to manipulate search…

    Douglas Karr/ Marketing Technology Blogin SEO- 30 readers -
  • The 15 Elements of a Highly Effective Website

    … a message is imperative. Even better are maps and directions, click-to-call buttons, and monitored chat solutions. Search – Many times, visitors reach your site but can’t find what they’re really looking for. Providing an efficient internal search mechanism can keep them from bouncing. Responsive – Is your site optimized for the plethora of devices and viewing dimensions on the market? A responsive website is a must nowadays, and can also impact your mobile search rankings. © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Social EMail Content- 21 readers -
  • The 15 Elements of a Highly Effective Website

    … effectively. Confused or complex content can drive a lot of potential customers away. Formatting – The layout of your posts, the image usage, the typography, whitespace, bolding, emphasis, keywords and subheadings all improve the ability for readers to scan and retain your content. Expertise – Building your online presence and authority in your…

    Douglas Karr/ Marketing Technology Blogin Social- 21 readers -
  • The Truth About Content Length

    … posts on sites like Gawker or Mashable are in the 300- to 500-word range. So how long should your content be? Know Your Audience When it comes to story length, you need to understand who your readers are. At least that’s the advice from Joel Friedlander, an award winning blogger and digital marketing expert. “I’ve spent a huge amount of time…

    Jake Rigdon/ Relevancein Content- 14 readers -