Content Length

  • Content Length: Attention Spans Versus Engagement

    … that are actionable. It’s viewed 1,000 times with 10% of viewers watching the entire length of the video. You get just a few inquiries to your business and close your first $100,000 contract. Which one was a better strategy for your business? I’m not knocking short content. Easily consumable content can build awareness and leave a breadcrumb…

    Douglas Karr/ Marketing Technology Blogin Content- 14 readers -
  • 7 SEO Key Strategies You Should be Deploying in 2016

    … A few years ago, I wrote that SEO was dead. The title was a bit over the top, but I stand by the content. Google was quickly catching up with an industry that was gaming search engines and resulting in the quality of search engines dropping significantly. They released a series of algorithms that not only made it difficult to manipulate search…

    Douglas Karr/ Marketing Technology Blogin SEO- 21 readers -
  • 20 Ways to Get Your Content Ranking Better than Your Competitor

    It surprises me how much hard work companies put into a content strategy without ever looking at competing sites and pages. I don’t mean business competitors, I mean organic search competitors. Utilizing a tool like SEMRush, a company can easily do a competitive analysis between their site and a competing site to identify what terms are driving traffic to a competitor that sho ...

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • The 15 Elements of a Highly Effective Website

    … effectively. Confused or complex content can drive a lot of potential customers away. Formatting – The layout of your posts, the image usage, the typography, whitespace, bolding, emphasis, keywords and subheadings all improve the ability for readers to scan and retain your content. Expertise – Building your online presence and authority in your…

    Douglas Karr/ Marketing Technology Blogin Social EMail Content- 15 readers -
  • The 15 Elements of a Highly Effective Website

    … effectively. Confused or complex content can drive a lot of potential customers away. Formatting – The layout of your posts, the image usage, the typography, whitespace, bolding, emphasis, keywords and subheadings all improve the ability for readers to scan and retain your content. Expertise – Building your online presence and authority in your…

    Douglas Karr/ Marketing Technology Blogin Social- 14 readers -
  • The Truth About Content Length

    … posts on sites like Gawker or Mashable are in the 300- to 500-word range. So how long should your content be? Know Your Audience When it comes to story length, you need to understand who your readers are. At least that’s the advice from Joel Friedlander, an award winning blogger and digital marketing expert. “I’ve spent a huge amount of time…

    Jake Rigdon/ Relevancein Content- 11 readers -
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