Content Length

    • Content Length: Attention Spans Versus Engagement

      Over 10 years ago, I wrote that attention spans are increasing. As we worked with clients over the years, this continues to be proven despite the myth that readers, viewers, and listeners won’t stick around. Consultants continue to state that attention spans have been reduced, I call bollox. What has changed is choice – providing us the opportunity to rapidly skip over irrelev ...

      Douglas Karr/ Marketing Technology Blogin Content- 11 readers -
  • 7 SEO Key Strategies You Should be Deploying in 2016

    … A few years ago, I wrote that SEO was dead. The title was a bit over the top, but I stand by the content. Google was quickly catching up with an industry that was gaming search engines and resulting in the quality of search engines dropping significantly. They released a series of algorithms that not only made it difficult to manipulate search…

    Douglas Karr/ Marketing Technology Blogin SEO- 17 readers -
  • The 15 Elements of a Highly Effective Website

    … Some advice is timeless, and I believe this checklist from Quicksprout is one of them. Marketers are often so busy on content production and testing that they often miss out on the baseline elements necessary for success. This infographic points to 10 elements necessary for reader engagement, search engine optimization, and social sharing…

    Douglas Karr/ Marketing Technology Blogin Social- 13 readers -
  • The Truth About Content Length

    … posts on sites like Gawker or Mashable are in the 300- to 500-word range. So how long should your content be? Know Your Audience When it comes to story length, you need to understand who your readers are. At least that’s the advice from Joel Friedlander, an award winning blogger and digital marketing expert. “I’ve spent a huge amount of time…

    Jake Rigdon/ Relevancein Content- 9 readers -
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