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… effective than non-original content for brands. Old Dogs With Old Tricks As of 2015, I could only find one remaining company actively touting licensed content as a strategy for brand publishers. According to Moz.com data, this company’s own SEO authority has decreased in the last year, despite publishing over 600 pieces of content to its blog, many…
When a brand publishes a story, the process usually goes something like this: Marketing teams edit for voice, style, and compliance with industry regulations, licensing, avoiding slander, etc. → a lawyer reads the story, notifies the preceding stages which elements are noncompliant, and requests revisions → the writer, artist, editor, and marketing teams make revisions and res ...