Content Maintenance

  • 7 Ways to Handle Obsolete Content on Your Site

    … Do you remember that post you wrote back in 2010 proclaiming that the iPad was a joke and tablets would never catch on? This is a good example of what I would call obsolete content. Generally, content marketers strive for content that’s “evergreen,” which could theoretically remain relevant forever. But because we often write about news…

    Jayson Demers/ Relevancein Content- 12 readers -
  • 7 Steps to Cleaning Out Your Content Closet

    … we clean it out? If it’s been a year or two (or more) since you’ve cleaned out your content closet, perhaps now is the time to perform a content audit and take stock of what you’ve got. Content Audits: More Than Content When we think content audit, we naturally think – content! While content is at the core, it is supported by a business…

    Relevancein SEO Content- 11 readers -
  • Reorganize, Rewrite and Retire Content

    … There’s always such a giant demand for new content that most of us are simply struggling to keep up with writing compelling content that provides value to our audience. This infographic from Marketo on maintaining great content is solid advice. Reorganize – I might use repurpose as the term for this, but we often utilize research, stories…

    Douglas Karr/ Marketing Technology Blogin Social Content- 4 readers -
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