Content Maintenance

  • 7 Ways to Handle Obsolete Content on Your Site

    … Do you remember that post you wrote back in 2010 proclaiming that the iPad was a joke and tablets would never catch on? This is a good example of what I would call obsolete content. Generally, content marketers strive for content that’s “evergreen,” which could theoretically remain relevant forever. But because we often write about news…

    Jayson Demers/ Relevancein Content- 18 readers -
  • 7 Steps to Cleaning Out Your Content Closet

    … Published 1 min ago 44 Have you looked in your “content closet” lately? Do you like what you see? Is it something a progressive content fashionista would be proud of? Is it high quality, relevant content? Is it nicely tagged and arranged by your chosen taxonomy? Is it distributed across your channels in an even flow of views, shares…

    Relevancein SEO Content- 14 readers -
  • Reorganize, Rewrite and Retire Content

    … There’s always such a giant demand for new content that most of us are simply struggling to keep up with writing compelling content that provides value to our audience. This infographic from Marketo on maintaining great content is solid advice. Reorganize – I might use repurpose as the term for this, but we often utilize research, stories…

    Douglas Karr/ Marketing Technology Blogin Social Content- 6 readers -
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