Content Maintenance

  • 7 Ways to Handle Obsolete Content on Your Site

    … Do you remember that post you wrote back in 2010 proclaiming that the iPad was a joke and tablets would never catch on? This is a good example of what I would call obsolete content. Generally, content marketers strive for content that’s “evergreen,” which could theoretically remain relevant forever. But because we often write about news…

    Jayson Demers/ Relevancein Content- 18 readers -
  • 7 Steps to Cleaning Out Your Content Closet

    … and marketing strategy, as well as good, solid SEO analysis. And once completed, your content audit then becomes a framework for on-going content development, production and distribution. Also consider content disposal. Some content probably just needs to be dumped. Other content should be archived because content, like that favorite old sweater from your…

    Relevancein SEO Content- 14 readers -
  • Reorganize, Rewrite and Retire Content

    … and graphics across a spectrum of mediums as we develop content. We might do some research for a webinar, but also write an accompanying whitepaper and a representative infographic and blog post to promote them. Not everyone digests content the same way, so telling your story and optimizing them across mediums is highly effective. Rewrite – we have…

    Douglas Karr/ Marketing Technology Blogin Social Content- 7 readers -
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