Content Maintenance

  • 7 Ways to Handle Obsolete Content on Your Site

    … Do you remember that post you wrote back in 2010 proclaiming that the iPad was a joke and tablets would never catch on? This is a good example of what I would call obsolete content. Generally, content marketers strive for content that’s “evergreen,” which could theoretically remain relevant forever. But because we often write about news…

    Jayson Demers/ Relevancein Content- 11 readers -
  • 7 Steps to Cleaning Out Your Content Closet

    … we clean it out? If it’s been a year or two (or more) since you’ve cleaned out your content closet, perhaps now is the time to perform a content audit and take stock of what you’ve got. Content Audits: More Than Content When we think content audit, we naturally think – content! While content is at the core, it is supported by a business…

    Relevancein SEO Content- 11 readers -
  • Reorganize, Rewrite and Retire Content

    … and graphics across a spectrum of mediums as we develop content. We might do some research for a webinar, but also write an accompanying whitepaper and a representative infographic and blog post to promote them. Not everyone digests content the same way, so telling your story and optimizing them across mediums is highly effective. Rewrite – we have…

    Douglas Karr/ Marketing Technology Blogin Social Content- 3 readers -
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