Content Maintenance

  • 7 Ways to Handle Obsolete Content on Your Site

    … Do you remember that post you wrote back in 2010 proclaiming that the iPad was a joke and tablets would never catch on? This is a good example of what I would call obsolete content. Generally, content marketers strive for content that’s “evergreen,” which could theoretically remain relevant forever. But because we often write about news…

    Jayson Demers/ Relevancein Content- 14 readers -
  • 7 Steps to Cleaning Out Your Content Closet

    … we clean it out? If it’s been a year or two (or more) since you’ve cleaned out your content closet, perhaps now is the time to perform a content audit and take stock of what you’ve got. Content Audits: More Than Content When we think content audit, we naturally think – content! While content is at the core, it is supported by a business…

    Relevancein SEO Content- 13 readers -
  • Reorganize, Rewrite and Retire Content

    … that you had taken the time to write something to delete it later brings a little tear to my eye… but I’d rather have my content focused on topics that are still relevant. These strategies have been part of an overall maintenance program we’ve started which has resulted in our organic traffic tripling year over year. You might think about how you could develop a maintenance plan for your site that ensures all your content is relevant and timely! © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Social Content- 5 readers -
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