Content Management

  • Content Marketing Strategy: Content as a business asset

    … I first started talking about content as a business asset in 2010. Earlier this month the Content Marketing Institute released a new Content Management & Strategy Survey showing 92% of marketers believe it’s an asset, too. In the past seven years we’ve had a massive shift in our attitude towards content. The research shows we still have more…

    Sarah Mitchell/ Lush Digital- 13 readers -
  • How to Implement a Knowledge Base Solution

    …-organized repository of articles that can assist internal staff and external clients to find and implement solutions rather than contact your support team. Well-designed knowledge bases have well-organized taxonomies and are indexed well so that users can search and find what they need in the shortest time possible. ManageEngine, developers…

    Douglas Karr/ Marketing Technology Blogin How To's- 22 readers -
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