Content Management

  • WittyParrot: Knowledge Automation for Sales and Marketing Communications

    …, commenting and sharing. WittyParrot has a widgetized interface that is easy to use for everyone in the organization. The user can identify and insert their nugget of information, an image, or other file resource directly from the widget: Click to view slideshow. WittyParrot also has productized integrations, here’s one with Oracle: Click to view slideshow. Request a Witty Parrot Demo © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Content- 18 readers -
  • The Promised Land: Profitable and Sustainable Marketing ROI Just Ahead

    … “By 2016, 89% of companies expect to compete mostly on the basis of customer experience, versus 36% four years ago,” Gartner confirms after a recent customer experience survey. Welcome to what marketing technologists are calling “The Customer Experience Era.” As consumer behavior and technologies continue to evolve, your content marketing…

    Marketing Technology Blog- 13 readers -
  • 3 No-Brainer Reasons To Curate Content

    … content that you can use to make the case to your boss. 1. Promotion doesn’t yield great results. Face it, consumers just aren’t that into promotion unless they’re seeking a deal before buying. They can smell an ad a mile away. They’re blind and deaf to most ads regardless of where they appear. As an Argyle Social analysis of over 150,000 social…

    Heidi Cohen/ Heidi Cohenin Social Content- 19 readers -
  • 2014 Marketing Stats from Salesforce Marketing Cloud

    … cooking batch and blast marketing efforts to keep up with the demands of our sales teams rather than applying resources more strategically. Worse yet, there’s a shortage of analytics talent in the industry and a lack of marketing engagement throughout other aspects of the organization that support marketing – like customer service or product…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • Google’s Road to Total Web Domination

    Since it began as a search engine back in the late nineties, Google has transformed itself in to a multi-faceted online business offering a whole range of services. Where once Google was a pure search engine, it has become something much more than that. And, one could argue, something much more sinister… By expanding in to areas beyond web search, Google is increasing its stra ...

    Barry Adams/ State of Digital- 28 readers -
  • 4 Reasons Why is a Perfect CMS Solution

    … you will be able to promote your changes into the main site. As for content editors, permissions can be set to only allow content editing with or without publishing rights, this way not everyone can fool around with your precious code. Of course this doesn’t stop you from having a code repository, but it protects from smaller annoyances. Build what…

    Ayantek Blog- 7 readers -
  • Getting Started with Content Marketing Strategy in 5 Easy Steps

    …, so you have something to measure against later. You should capture: Website traffic patterns Conversion rates Any website activity that indicates poor engagement Use your content management system, Google Analytics, marketing automation platform, or a combination of all of the above to collect data about what your site visitors…

    Ayantek Blogin Content- 4 readers -
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