Content Management

  • The Promised Land: Profitable and Sustainable Marketing ROI Just Ahead

    … “By 2016, 89% of companies expect to compete mostly on the basis of customer experience, versus 36% four years ago,” Gartner confirms after a recent customer experience survey. Welcome to what marketing technologists are calling “The Customer Experience Era.” As consumer behavior and technologies continue to evolve, your content marketing…

    Marketing Technology Blog- 16 readers -
  • 3 No-Brainer Reasons To Curate Content

    …. Extend your content offering with curation to provide the 5 basic types of content customers seek. Case study: Ravelry Ravelry allows members to see other knitters’ creations based on a specific pattern. This form of content aggregation brings all of the information about a pattern together encouraging knitters to create more user generated…

    Heidi Cohen/ Heidi Cohenin Social Content- 21 readers -
  • 2014 Marketing Stats from Salesforce Marketing Cloud

    … Perhaps one of the biggest highlights coming out of 2014 is that companies are beginning to look at lot closer at the customer journey. How are your products being discovered online? How are you leading the prospect from discovery through to conversion? And even more importantly, what are you doing to ensure you retain and build more valuable…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • Google’s Road to Total Web Domination

    … it will now be competing with Google Domains will also offer integration with a number of popular web content management systems such as Shopify and Wix, allowing users to easily build and launch a website. Google CMS Speaking of content management systems, a rumour has been circulating that Google is working on its own CMS, initially aimed at media…

    Barry Adams/ State of Digitalin SEO- 28 readers -
  • 4 Reasons Why Bluetrain.io is a Perfect CMS Solution

    … for the TRI site, we considered WordPress at first because of the scale of the TRI site. But based on the level of customization that the TRI site required we selected the Bluetrain.io platform instead. Bluetrain.io was founded by Steffan Berelowitz, who has 20 years’ experience in the software space and agency world. The company just finalized its first…

    Ayantek Blog- 7 readers -
  • Getting Started with Content Marketing Strategy in 5 Easy Steps

    …, so you have something to measure against later. You should capture: Website traffic patterns Conversion rates Any website activity that indicates poor engagement Use your content management system, Google Analytics, marketing automation platform, or a combination of all of the above to collect data about what your site visitors…

    Ayantek Blogin Content- 6 readers -
  • 5 Ways to Spice Up Your Blog Content

    Have you been writing some great content for your blog recently but you aren’t seeing the results? This problem is more common than you think. Writing great content is only half the battle. Presenting your blog in a way that will catch reader’s eyes and keep them browsing on your site is key. Below are five elements that you can add to your blog to help increase your engagement.

    Tyler Borosavage/ Ayantek Blog- 1 readers -
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