Content Management

  • The Promised Land: Profitable and Sustainable Marketing ROI Just Ahead

    … “By 2016, 89% of companies expect to compete mostly on the basis of customer experience, versus 36% four years ago,” Gartner confirms after a recent customer experience survey. Welcome to what marketing technologists are calling “The Customer Experience Era.” As consumer behavior and technologies continue to evolve, your content marketing…

    Marketing Technology Blog- 17 readers -
  • 3 No-Brainer Reasons To Curate Content

    …. Actionable Content Curation Tips: Audit all of your own content. Don’t limit yourself to information in the marketing department! Think holistically about content management across your entire organization. The objective is to re-promote information that’s still relevant and to re-imagine older content to make it fresh again. Actually…

    Heidi Cohen/ Heidi Cohenin Social Content- 23 readers -
  • 2014 Marketing Stats from Salesforce Marketing Cloud

    … Perhaps one of the biggest highlights coming out of 2014 is that companies are beginning to look at lot closer at the customer journey. How are your products being discovered online? How are you leading the prospect from discovery through to conversion? And even more importantly, what are you doing to ensure you retain and build more valuable…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Google’s Road to Total Web Domination

    … it will now be competing with Google Domains will also offer integration with a number of popular web content management systems such as Shopify and Wix, allowing users to easily build and launch a website. Google CMS Speaking of content management systems, a rumour has been circulating that Google is working on its own CMS, initially aimed at media…

    Barry Adams/ State of Digitalin SEO- 32 readers -
  • 4 Reasons Why Bluetrain.io is a Perfect CMS Solution

    … you will be able to promote your changes into the main site. As for content editors, permissions can be set to only allow content editing with or without publishing rights, this way not everyone can fool around with your precious code. Of course this doesn’t stop you from having a code repository, but it protects from smaller annoyances. Build what…

    Ayantek Blog- 10 readers -
  • Getting Started with Content Marketing Strategy in 5 Easy Steps

    It isn’t hard to find information these days about taking your content marketing to the next level. But what if you’re just getting started with content marketing and feeling like you’re late to the party? Where do you actually begin? First, let’s define content marketing. My favorite definition comes from Joe Pulizzi, who is one of the original content marketing gurus, emphasis added by me.

    Ayantek Blog- 7 readers -
  • 5 Ways to Spice Up Your Blog Content

    Have you been writing some great content for your blog recently but you aren’t seeing the results? This problem is more common than you think. Writing great content is only half the battle. Presenting your blog in a way that will catch reader’s eyes and keep them browsing on your site is key. Below are five elements that you can add to your blog to help increase your engagement.

    Tyler Borosavage/ Ayantek Blog- 1 readers -
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