Content Management

  • Content Marketing Strategy: Content as a business asset

    … I first started talking about content as a business asset in 2010. Earlier this month the Content Marketing Institute released a new Content Management & Strategy Survey showing 92% of marketers believe it’s an asset, too. In the past seven years we’ve had a massive shift in our attitude towards content. The research shows we still have more…

    Sarah Mitchell/ Lush Digital- 13 readers -
  • How to Implement a Knowledge Base Solution

    … This afternoon I was assisting a client who added a certificate for SSL and retired their www from their URL. In order to properly redirect traffic, we needed to write a rule for Apache in an .htaccess file. We have a number of Apache experts that I could have contacted for the solution, but instead, I just searched a few knowledge bases online…

    Douglas Karr/ Marketing Technology Blogin How To's- 21 readers -
  • The Promised Land: Profitable and Sustainable Marketing ROI Just Ahead

    … “By 2016, 89% of companies expect to compete mostly on the basis of customer experience, versus 36% four years ago,” Gartner confirms after a recent customer experience survey. Welcome to what marketing technologists are calling “The Customer Experience Era.” As consumer behavior and technologies continue to evolve, your content marketing…

    Marketing Technology Blog- 21 readers -
  • 3 No-Brainer Reasons To Curate Content

    …. Actionable Content Curation Tips: Audit all of your own content. Don’t limit yourself to information in the marketing department! Think holistically about content management across your entire organization. The objective is to re-promote information that’s still relevant and to re-imagine older content to make it fresh again. Actually…

    Heidi Cohen/ Heidi Cohenin Social Content- 27 readers -
  • 2014 Marketing Stats from Salesforce Marketing Cloud

    … cooking batch and blast marketing efforts to keep up with the demands of our sales teams rather than applying resources more strategically. Worse yet, there’s a shortage of analytics talent in the industry and a lack of marketing engagement throughout other aspects of the organization that support marketing – like customer service or product…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Google’s Road to Total Web Domination

    … it will now be competing with Google Domains will also offer integration with a number of popular web content management systems such as Shopify and Wix, allowing users to easily build and launch a website. Google CMS Speaking of content management systems, a rumour has been circulating that Google is working on its own CMS, initially aimed at media…

    Barry Adams/ State of Digitalin SEO- 32 readers -
  • 4 Reasons Why Bluetrain.io is a Perfect CMS Solution

    … for the TRI site, we considered WordPress at first because of the scale of the TRI site. But based on the level of customization that the TRI site required we selected the Bluetrain.io platform instead. Bluetrain.io was founded by Steffan Berelowitz, who has 20 years’ experience in the software space and agency world. The company just finalized its first…

    Ayantek Blog- 11 readers -
  • Getting Started with Content Marketing Strategy in 5 Easy Steps

    …, so you have something to measure against later. You should capture: Website traffic patterns Conversion rates Any website activity that indicates poor engagement Use your content management system, Google Analytics, marketing automation platform, or a combination of all of the above to collect data about what your site visitors…

    Ayantek Blogin Content- 9 readers -
Get the top posts daily into your mailbox!