Content Mapping

  • Here’s a new content marketing strategy documentation map

    … The majority of enterprise content marketers don’t have a documented strategy, according to recent research. The CMI found that almost two thirds of professional content folk haven’t yet bothered to write down their strategy. In some circles that’s akin to not having a strategy at all, but I don’t find it particularly surprising. Plenty…

    Chris Lake/ Search Engine Watchin Content- 34 readers -
  • Lead Nurturing: Moving Beyond Batch-n-Blast

    … that taking notice of the lead’s interest is important, but the relationship is a two-way street. Your interest and ability to attend to your leads is essential because you don’t want your lead running off to a competitor, do you? What Does Lead Nurturing Entail? Don’t just let a lead sit when it becomes known to you. Once the lead is acquired…

    Relevancein EMail Content- 6 readers -
  • How to Map Strategic Content Across the Customer Journey

    … There’s trouble in paradise: content marketers and their audiences have a communication breakdown. According to the 2013 B2B Content Marketing Benchmarks, Budgets and Trends research report, 64 percent of marketers indicate that producing enough content is their biggest challenge. In terms of upcoming content strategy, the 2014 trends report…

    Relevancein Content How To's- 15 readers -