Content Mapping

  • Here’s a new content marketing strategy documentation map

    …. How do your customers actually become customers? Understand the various journeys through the funnel. See what’s working, and think about how your content can play a role at each stage. Content mapping. Great, you’ve mapped content throughout the funnel, but happens after somebody has become a customer? Increasing retention and customer advocacy…

    Chris Lake/ Search Engine Watchin Content- 43 readers -
  • Lead Nurturing: Moving Beyond Batch-n-Blast

    … Imagine you just got a new pet. This pet needs love and care to grow and have a good life. Without the proper amount of attention, food and love, this new pet is going to feel neglected and could end up running away in search of a new owner who will treat it better. It works the same way when you acquire a new lead. We’ve already established…

    Relevancein EMail Content- 8 readers -
  • How to Map Strategic Content Across the Customer Journey

    … There’s trouble in paradise: content marketers and their audiences have a communication breakdown. According to the 2013 B2B Content Marketing Benchmarks, Budgets and Trends research report, 64 percent of marketers indicate that producing enough content is their biggest challenge. In terms of upcoming content strategy, the 2014 trends report…

    Relevancein Content How To's- 21 readers -
  • Content Mapping Is a Winning Strategy to Deepen Customer Relationships

    … content. Ninety-one percent of B2C marketers segment their content in some way, according to a report from CMI and MarketingProfs. This targeted writing approach gives brands the ability to deliver content to a specific consumer segment when they need it. By using content mapping, brands can better understand what buyers want and create content relevant to them. This article originally appeared on Skyword.…

    Krystal Overmyer/ Relevancein SEO Content- 13 readers -