Content Mapping

  • Here’s a new content marketing strategy documentation map

    … The majority of enterprise content marketers don’t have a documented strategy, according to recent research. The CMI found that almost two thirds of professional content folk haven’t yet bothered to write down their strategy. In some circles that’s akin to not having a strategy at all, but I don’t find it particularly surprising. Plenty…

    Chris Lake/ Search Engine Watchin Content- 38 readers -
  • Lead Nurturing: Moving Beyond Batch-n-Blast

    … into someone else’s customer. Usually, a mix of content works best, but a little testing goes a long way. As one of your first steps, consider developing a content matrix to inventory your content. Then begin to map that content to the buyer’s journey. Don’t go crazy mapping all of your content to every buying stage or persona, as you have to walk before…

    Relevancein EMail Content- 6 readers -
  • How to Map Strategic Content Across the Customer Journey

    … information at the right time.” For example, thought leadership pieces on industry trends are often successful for creating awareness and bringing users into the sales funnel, while case studies or solution-specific content are better for leads toward the middle/bottom of the funnel. With the right content,you can guide prospects from initial…

    Relevancein Content How To's- 18 readers -