Content Mapping

  • Here’s a new content marketing strategy documentation map

    … is possible, given your team, your budget and your platforms? Distribution. Hold up, cowboy. Don’t let the tail wag the dog. In this case the tail is content. And the dog, well, that’s distribution. Simply put, why are you making a video when you haven’t given a moment’s thought to YouTube? And what feeds YouTube? Ah yeah, reddit does. These channels…

    Chris Lake/ Search Engine Watchin Content- 32 readers -
  • Lead Nurturing: Moving Beyond Batch-n-Blast

    … into someone else’s customer. Usually, a mix of content works best, but a little testing goes a long way. As one of your first steps, consider developing a content matrix to inventory your content. Then begin to map that content to the buyer’s journey. Don’t go crazy mapping all of your content to every buying stage or persona, as you have to walk before…

    Relevancein EMail Content- 6 readers -
  • How to Map Strategic Content Across the Customer Journey

    … There’s trouble in paradise: content marketers and their audiences have a communication breakdown. According to the 2013 B2B Content Marketing Benchmarks, Budgets and Trends research report, 64 percent of marketers indicate that producing enough content is their biggest challenge. In terms of upcoming content strategy, the 2014 trends report…

    Relevancein Content How To's- 14 readers -