Content Mapping

  • Here’s a new content marketing strategy documentation map

    …, user stories, customer journeys, and make sure everybody is aware of the paths you want visitors to take. Keyword research. This is rather more audience-centric than the foundational technical SEO basics, such as making your site fast. Search queries reflect consumer intent, and it is your job to create the kind of content that ranks well for target…

    Chris Lake/ Search Engine Watchin Content- 35 readers -
  • Lead Nurturing: Moving Beyond Batch-n-Blast

    … into someone else’s customer. Usually, a mix of content works best, but a little testing goes a long way. As one of your first steps, consider developing a content matrix to inventory your content. Then begin to map that content to the buyer’s journey. Don’t go crazy mapping all of your content to every buying stage or persona, as you have to walk before…

    Relevancein EMail Content- 6 readers -
  • How to Map Strategic Content Across the Customer Journey

    … There’s trouble in paradise: content marketers and their audiences have a communication breakdown. According to the 2013 B2B Content Marketing Benchmarks, Budgets and Trends research report, 64 percent of marketers indicate that producing enough content is their biggest challenge. In terms of upcoming content strategy, the 2014 trends report…

    Relevancein Content How To's- 15 readers -
Get the top posts daily into your mailbox!
2 Blogs about the topic

More from around the web