Content Mapping

  • Here’s a new content marketing strategy documentation map

    …. How do your customers actually become customers? Understand the various journeys through the funnel. See what’s working, and think about how your content can play a role at each stage. Content mapping. Great, you’ve mapped content throughout the funnel, but happens after somebody has become a customer? Increasing retention and customer advocacy…

    Chris Lake/ Search Engine Watchin Content- 47 readers -
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