Content Marketers

  • The Content Marketer’s Guide to Beating Writer’s Block

    … Some writers wait for inspiration to strike before they take pen to paper – or keyboard to word processor. Must be nice. As content marketers, we don’t have the luxury of waiting around for the magic to happen; and we definitely cannot let writer’s block – the dreaded ailment/productivity-killer – stop us from meeting the never-ending deadlines…

    Visual.lyin Content- 12 readers -
  • Show, Don’t Tell: How Content Marketers Can Learn From Fiction Writers

    … Published 2 days ago 225 Anyone who has ever taken any type of fiction or creative writing class has heard the rule “Show, don’t tell.” Every writing teacher, guide to the craft, and writing blog has repeated the rule, and every professional writer has been admonished at some point to revise their writing to do more showing, less telling…

    Relevancein Content How To's- 2 readers -
  • Publishers Reveal How Marketers Can Earn Media Coverage

    … and our brands, BuzzStream and Fractl collaborated to survey more than 500 publishers to learn more about the pitching influencers that can make or break a content promotion strategy. Here we share what we’ve learned in this two-part series on the state of content promotion and improving pitch open rates. Publisher pain points: Quantity and quality…

    Kelsey Libert/ Relevancein Social How To's- 23 readers -
  • We’re on Break Until January 5! In the Meantime, Check Out My Favorite 10 Stories of 2014

    … of this psychological phenomenon has helped build a modern media empire. Now, I break out these insights every time I’m at a cocktail party and feel intellectually outmatched. BONUS: Facebook’s ‘Goodfellas’ Moment (by Sam Slaughter): I just couldn’t leave this one out. Once you read this piece, you won’t be able to stop picturing Mark Zuckerberg as Joe Pesci. “Business bad? F*ck you, pay me. Traffic down? F*ck you, pay me. CPMs falling? F*ck you, pay me.” Happy holidays, everyone. Get some rest, and let’s hit 2015 fresh. Related…

    Joe Lazauskas/ The Content Strategistin SEO Content Facebook- 8 readers -
  • Are Content Marketers Insane or Just Lazy? What the Numbers Say

    … The numbers are in, and they don’t look good. The Content Marketing Institute published the results of their annual survey of more than 5,000 marketers involved in content marketing, offering an inside look into how thousands of people responsible for making content work for businesses are going about that job. While there are many encouraging…

    Joel Klettke/ iAcquirein Content- 13 readers -
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