Content Marketers

  • The Content Marketer’s Guide to Beating Writer’s Block

    … Some writers wait for inspiration to strike before they take pen to paper – or keyboard to word processor. Must be nice. As content marketers, we don’t have the luxury of waiting around for the magic to happen; and we definitely cannot let writer’s block – the dreaded ailment/productivity-killer – stop us from meeting the never-ending deadlines…

    Visual.lyin Content- 7 readers -
  • Show, Don’t Tell: How Content Marketers Can Learn From Fiction Writers

    … have a master’s in writing, or haven’t written fiction since the third grade, content marketers can still turn “marketing speak” into compelling content if you follow the rule of “Show, don’t tell” when creating your content. It takes practice, but if you follow a few basic principles, you’ll see engagement — and conversions — increase. Putting…

    Relevancein Content How To's- 1 readers -
  • Publishers Reveal How Marketers Can Earn Media Coverage

    … Earned Media, Media Relations, Relationship Building There’s a lot of talk about how the rise of content marketing is impacting, well… marketers. Less addressed? The impact on publishers, our partners of necessity in the branded content boom, and what happens when we pitch them tons of stories without really thinking first. There’s little…

    Kelsey Libert/ Relevancein Social How To's- 20 readers -
  • Are Content Marketers Insane or Just Lazy? What the Numbers Say

    … The numbers are in, and they don’t look good. The Content Marketing Institute published the results of their annual survey of more than 5,000 marketers involved in content marketing, offering an inside look into how thousands of people responsible for making content work for businesses are going about that job. While there are many encouraging…

    Joel Klettke/ iAcquirein Content- 12 readers -
  • SEOlympics: Top Marketing Blogs of U.S. West

    Over the summer, we celebrated our nation’s independence by highlighting the top marketer blogs in the Eastern part of the United States. Now it’s time to explore the most exciting marketer blogs located throughout the Western region of the U.S. As noted back in July, the Content Marketing Institute reported 9 out of 10 marketers used content marketing in 2013.

    Albert Costill/ Search Engine Journal- 5 readers -
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