Content Marketers Of The Year

  • How to Create a Culture Where Content Marketing Thrives

    … and is influencing the entire organization to think differently about content. Leading by example, Dusty and his team are changing the culture of Autodesk, teaching how to tell stories that are so good their audience wants to engage with them. For all those qualities, Dusty is one of our 2016 Content Marketer of the Year finalists. We asked Dusty to highlight how…

    Dawn Papandrea/ Content Marketing Institute- 20 readers -
  • How One Brand Created a Movement by Investing in Purpose

    …. This focus on both audience and a greater purpose is why we chose Dan and Skyler as our first Content Marketer of the Year finalist duo. Here are the lessons they’ve learned from the ground up. HANDPICKED RELATED CONTENT: How to Build a Content Marketing Practice in a Year: Lessons From Monster Make the customer the hero One of the first significant…

    Dawn Papandrea/ Content Marketing Institute- 25 readers -
  • IKEA Executes B2C Video Storytelling with Style

    … I don’t think [innovation] requires someone who is just digitally savvy; it involves someone who’s a game-changer. You have to have conviction. You can’t let fear be the thing that stops you from moving forward – Alia Kemet, Integrated Marketing Week, 2015 Video is one of IKEA’s core content marketing approaches, and Alia Kemet, U.S. media…

    Content Marketing Institute- 18 readers -
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