Content Marketers Of The Year

  • How to Create a Culture Where Content Marketing Thrives

    ….” If an Autodesk marketer wants to email someone, she or he needs to have someone willingly follow the company or person. No longer can staff go to the marketing operations team and request an email list for a certain demographic to blast a promo. “It’s a really interesting time because this initiative reflects the organization’s recognition that we…

    Dawn Papandrea/ Content Marketing Institute- 9 readers -
  • How One Brand Created a Movement by Investing in Purpose

    … to emphasize content and brought in Dan Briscoe. Soon after, he went on to hire Skyler Moss to run the digital marketing department. Anchored by a strong content foundation, Dan, Skyler, and their team (which has grown in size from five to 23 in four years) have reached towering heights of success, one story at a time. Together, they form a dynamic content…

    Dawn Papandrea/ Content Marketing Institute- 10 readers -
  • IKEA Executes B2C Video Storytelling with Style

    … stories. This word-of-mouth (or -social) communication helps tell the bigger story – IKEA doesn’t just sell products, it sells solutions that help people live better. Chosen in particular for her dedication to video storytelling, Alia is a finalist for Content Marketer of the Year, which will be announced at Content Marketing World this week. Alia…

    Content Marketing Institute- 12 readers -