Content Marketing

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.Content marketing creates interest in a product through educational or informative material. Successful content marketing relies on providing "consistent, high-quality content that solves people's problems".
Posts about Content Marketing
    • Content Marketing Definition

      50 Marketers Define Content Marketing Grounded in the Mad Men’s principles, content marketing doesn’t shout or push promotional messages. Content marketing takes it’s cue from David Ogilvy; it looks like editorial. Content marketing provides prospects, customers and the public with useful information. before, during or after purchase.

      Heidi Cohen/ Heidi Cohenin Content- 19 readers -
    • Use This Content Marketing Checklist to Skyrocket Your Productivity

      I used to beat myself up and feel guilty for not getting more done in my business each year. There were so many awesome content ideas burning in my brain for videos, books, and education I wanted to create. Yet, not much was really getting done. Sure, I was busy as hell, but my content creation process wasn’t very productive.

      Copybloggerin Content- 23 readers -
  • The Ultimate Holiday Email Marketing Guide Infographic

    … ‘Tis the season for holiday marketing, and our email verification software sponsor NeverBounce has created the ultimate holiday email marketing guide for your viewing pleasure. The National Retail Federation’s data continue to show that spending is going up this year, especially online and driven by digital efforts. Email marketing particularly…

    Jenn Lisak/ Marketing Technology Blogin EMail- 8 readers -
  • 3 Lesser-Known Copywriting Techniques that Keep Readers Glued to Your Content

    … readers (they’ll love you for it) I bet you’ve heard this adage before: “If you’re marketing to everyone, you’re marketing to no one.” Yet, a lot of bloggers — especially those writing for multiple personas — don’t always qualify their readers for specific types of content. By that, I mean: Make it clear who your content is for — and who…

    Copybloggerin Content- 4 readers -
  • Medium’s dark power

    … By Kiki Schirr, {grow} Contributing Columnist Medium can seem like the Dark Side to a marketing Padawan. Its dominance calls to us — but we’ve been warned by our elders that owned media is the only true road to power. Most marketing blogs will have an article about how to use Medium as a marketer. Very few of these articles go into depth…

    {grow}- 9 readers -
  • 4 Proven Methods to Pitch Yourself as a Guest Writer

    … How do you use a data-driven approach to become a recognized author? Find some useful tips by Alex Tachalova to help you successfully pitch to any blog post! The post 4 Proven Methods to Pitch Yourself as a Guest Writer by @alextachalova appeared first on Search Engine Journal…

    Search Engine Journal- 4 readers -
  • Content Marketing: 4 Ways to Make Sure Your Mobile Content Connects

    …: Mobile is the current and next frontier for content marketing. Reports show that 65% of digital media time is now spent on a mobile device. Not only that, all digital growth is now coming from mobile usage—expect to see desktop traffic stagnate or reduce while mobile traffic continues to grow. So how do you create content that works as well on a 5-inch…

    TopRank®in Content- 14 readers -
  • How to Pick Topics for Your Content Marketing Campaign

    … it for and the channels you used when you promoted those contents. But it’s not enough that you know all these things. The information gives you a chance to assess and to keep track, but it will also help you in supporting your content marketing strategy. With this information, you will be able to know why you chose that topic and what the results you got out…

    Sawaram Suthar/ The Next Scoopin Content How To's- 9 readers -
  • User intent: Why organic content trumps social media

    … I recently presented content marketing workshops to two clients in different states. Each company had a large staff of writers to produce online content, and each approached content differently: Organization A Organization B Seasoned journalists Young professionals with minimal writing skills Writing content with academic tone Writing content…

    Marketing Landin Social Content- 12 readers -
  • Content marketing strategy: Start with questions, end with insights

    … By Mark Schaefer A great way to initiate your content marketing strategy is to “start with answers and end with insights.” Let’s unpack that idea. A few years ago, YouTube came out with a white paper stating that companies doing the best job building brands on the web used three different kinds of content: Hygiene — The “everyday content…

    {grow}in Content- 9 readers -
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