Content Marketing

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.Content marketing creates interest in a product through educational or informative material. Successful content marketing relies on providing "consistent, high-quality content that solves people's problems".
Posts about Content Marketing
  • 60+ Sites to Discover or Promote Startups, Apps or Tools

    … Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from alerts we have set up, there are some great resources out there for finding tools. I was recently sharing my list with Matthew Gonzales at Echo Rank and he…

    Douglas Karr/ Marketing Technology Blog- 7 readers -
  • Blogging for Your Local Business – A 2017 Master Class

    … of their content strategy. • 81% of U.S. online consumers trust information and advice from blogs. • 92% of companies who blog multiple times per day have acquired a customer from their blog. You may not have a fully staffed marketing team, and that’s OK. Consider this your blogging master class (without the lifetime of student loans to look forward…

    Dex Mediain Content Blogging- 9 readers -
  • The 7 Features of a Successful Product Demo Video

    A product demo video is simple, in theory, but pulling off a successful demo video is more nuanced than you might imagine. While every product is different, there are some key elements that can, universally, make your product video more appealing and more convincing to the masses. So what are the key features that make a product demo video successful? The Most Important Featur ...

    The Blog Herald- 11 readers -
  • A Guide To Influencer Marketing. Interview with Olga Andrienko, SEMRush

    … Influencer Marketing is probably one of the biggest content marketing trends in 2017. If you’re wondering how to create such a program, you’ve come to the right place. Olga Andrienko, Head of Global Marketing for SEMRush.com kindly shared with us her secret sauce on how to build long, lasting, and fruitful relationships with influencers. So, here…

    State of Digitalin Content- 11 readers -
  • Search Engine Madness on Copyblogger

    Apparently, “March Madness” on Copyblogger is less about college basketball and more about finding things to say about SEO. One could say we painted ourselves into a corner by saying, “Technical SEO isn’t nearly as important for most sites as actually producing content worth consuming” … and then deciding to write about search optimization all month. One might even call us foolhardy.

    Sonia Simone/ Copyblogger- 14 readers -
  • Ahrefs Review: How to Use Ahrefs to Analyze Your Blog

    …, month, or year. Tracking these links is important because it shows you which marketing efforts are bringing you results. When you publish new content you want to know if it’s getting you backlinks, because if it’s not, then all the hard work you’ve put into it didn’t really pay off. Next to a detailed breakdown of where all your links are coming…

    Ian Cleary/ RazorSocialin SEO Content How To's- 16 readers -
  • Improve Your Content Through the Art of Stealing [Infographic]

    … your next article. 3. Use Your Old Content Why create something new if you can explore your old content, find a piece that earned lots of links and shares, and repurpose it? In this infographic, you can see multiple examples of how you can repurpose an old interview, videos, blog post series’ and so on. The post Improve Your Content Through the Art of Stealing [Infographic] appeared first on The TechWyse ‘Rise to the Top’ Internet Marketing Blog. …

    Rise to the Topin Content- 18 readers -
  • Baking in “Intelligence” to Drive-to-Web Campaigns

    … The modern “drive to web” campaign is much more than simply pushing consumers to a linked landing page. It’s leveraging technology and marketing software which is ever-evolving, and understanding how to create dynamic and personalized campaigns that produce web results. A Shift in Focus An advantage that an advanced agency such as Hawthorne…

    Marketing Technology Blog- 16 readers -
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