Content Marketing

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.Content marketing creates interest in a product through educational or informative material. Successful content marketing relies on providing "consistent, high-quality content that solves people's problems".
Posts about Content Marketing
    • 2 Essential Elements of Irresistible Content

      I once asked on social media: What’s your biggest challenge when creating compelling content? I didn’t treat it as a poll with various challenges. I wanted pure, unfiltered responses. And the number one answer was: Keeping it original and interesting. So, let’s talk about that today. Meaning + fascination The two elements that lead to reader engagement, social media ...

      Brian Clark/ Copybloggerin Social Content- 13 readers -
    • 7 Bad Writing Habits You Learned in School

      What is good writing? Ask an English teacher, and they’ll tell you good writing is grammatically correct. They’ll tell you it makes a point and supports it with evidence. Maybe, if they’re really honest, they’ll admit it has a scholarly tone — prose that sounds like Jane Austen earns an A, while a paper that could’ve been written by Willie Nelson scores a B (or worse).

      Copybloggerin Content Blogging- 22 readers -
  • Why You Should Republish Your Blog Content On Medium

    … People are republishing their content on different sites more than ever. LinkedIn. Facebook. Quora. Flipboard. Even sites like Business 2 Community and The Huffington Post. My question, is why aren’t you? Especially when there’s a new social platform going full throttle with 800k+ visitors coming on a daily basis. Let me introduce you…

    Growmapin SEO Content- 3 readers -
  • Top 25 Inbound Articles – Week of 10/21/16

    This week’s roundup, includes tips to improve your blog’s Conversion Rate, measure the ROI of Content Marketing, and creating the right meta tags for SEO. Learn how to create effective CTAs for your Emails, and avoid common marketing mistakes on Instagram. We’ve covered all of this news and, much more, below! Content Marketing: Ramona Sukhraj’s blog presents unconvention ...

    UpCity Daily Tips- 3 readers -
  • Content Marketing: Bane or Boon for Business

    … Content Marketing Institute defines content marketing as a technique that pertains to the creation and distribution of content for the purpose of attracting and acquiring a target audience. Content created and distributed must be valuable, relevant and consistent enough to attract the right audience. Through this, the firm implementing…

    The Next Scoopin Content- 8 readers -
  • Website Content: What We Can Learn From Retail Shopping

    … during 2016 alone, that are demonstrating online shopping as the way of the future. But let’s be honest, retail owners: the future is already here. Where Content Enters the Picture So what does this mean for companies who are updating their websites, or are new to the "click-and-mortar" retail game? Well, while web design and UX are big winners…

    ROI Factor Blogin Content- 6 readers -
  • The Importance of Storytelling in Content Marketing #MPB2B

    … to be in the business of storytelling if we want our content to resonate and inspire. As Shane Snow, Chief Creative Officer and Co-Founder of Contently, said during his session Create, Connect, And Optimize Through Storytelling: The New Formula For Content Success at the MarketingProfs B2B Marketing Forum. “When you engage in a story, your brain lights up.” We…

    TopRank®in Content- 10 readers -
  • Pipedrive: Visibility Into Your Sales Pipeline

    … Our business is a bit unique in that we’re a specialty agency that works with a select few clients. However, with this publication along with our overall social presence produces a lot of leads. So many leads, in fact, that we often don’t have the time and resources to filter and prequalify each of those leads to identify that leads…

    Douglas Karr/ Marketing Technology Blog- 8 readers -
  • How to use buyer intent to write better copy

    … Understanding your audience is the hardest thing in copywriting. Most of us know our target demographic and still, it is very hard for us to constantly create content that converts. In the end, without a loyal audience, there is no reason for you to write in the first place. It is even harder to write for websites that are purely profit driven…

    Search Engine Watchin How To's- 8 readers -
Get the top posts daily into your mailbox!
See more
Adwords Anchor Text Ask The Expert Augmented Reality B2b Marketing Blog Blogging Blogging Best Practices Blogging Tips Brand Brand Awareness Brand Differentiation Brand Humanization Brand Journalism Brand Newsroom Channel: Cmo Zone Channel: Content Marketing Channel: Local Content Content Distribution Content Marketing Column Content Marketing Institute Content Marketing Roi Content Marketing Strategy Content Marketing Tips Content Marketing Top Posts Content Strategy Conversion Optimization Copyright Copywriting Customer Relationship Management Customer Service Ebook Ecommerce Ecommerce And Retail Email Marketing Entrepreneur Small Business Facebook Advertising Facebook Messenger Features & Analysis Google Calendar Holiday Hotel Internet Marketing How To How To Guides: Content Marketing Independent Hotels Industry Influencer Marketing Inspiration Age Internet Marketing Interviews Jay Baer Joe Pulizzi Journalism Keywords Local Marketing Marketing Marketing 101 Marketing Pr Conferences Marketing Strategy Medium Mobile Marketing More News New Media Trends Online Marketing Paid Search Personal Branding Pipeline Popular Ppc Rainmaker Fm Retail Return On Relationship Sales Enablement Salesforce Search Marketing Search Marketing Column Seo Small Business Marketing Small Business Social Media Small Business Tips Social Brand Strategy Social Business Social Business Fitness Social Business Strategy Social Media Social Media Marketing Social Media Strategist Social Media Tips Social Optimization Storytelling Syndicated Trademark User Generated Content Video Virtual Reality Website Design Weekly Roundup Wordpress Writing