Content Marketing

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.Content marketing creates interest in a product through educational or informative material. Successful content marketing relies on providing "consistent, high-quality content that solves people's problems".
Posts about Content Marketing
    • Are you writing too much content?

      How much content is too much content? Writers have been debating this question for centuries, if not millennia. Back in the 1800s, book authors were paid per page, so literary greats like Victor Hugo literally wrote as much as possible. However, while writing 650,000+ word novels was good for Hugo’s bottom line, there’s a reason why most people prefer the abridged version of ...

      Marketing Landin Content- 21 readers -
    • 5 Writing Techniques that Stir Your Audience to Action

      We all want a positive response to the content we work so hard to create. Not all positive responses, however, are created equal. I’m reminded of this David Ogilvy quote from Ogilvy on Advertising: “When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.

      Brian Clark/ Copybloggerin Content- 10 readers -
  • Top 25 Inbound Articles – Week of 02/17/17

    Be Part of Our Roundups! For members of our Top Local Agency community, submit your marketing articles for consideration in our roundup by tagging your posts #toplocalagency on Twitter! This week’s roundup includes tips to repurpose your content on Instagram and YouTube, rank high in Local Search, and create an Email marketing strategy.

    UpCity Daily Tips- 14 readers -
  • The Best Video Strategy for Every Stage of Your Buyer’s Journey

    …, and one of the most engaging types of content out there is, of course, video. Why “of course”? Because, according to Forrester Research, just one minute of video content is worth more than 1.8 million words. It may sound incredible, but nobody can deny that video is a really powerful marketing tool. Oftentimes people suggest that the future…

    Jeffbullas's Blogin Content- 12 readers -
  • A Guide to Meaningful Content that Resonates

    Oh the drama! No, I’m not talking about the latest political fight you got into on Facebook — I mean this week on Copyblogger has been all about creating dramatic, meaningful content that pulls your audience toward you. On Monday, Brian shared five proven techniques that stir emotions and inspire people to act on your content.

    Sonia Simone/ Copyblogger- 13 readers -
  • Content Marketing 101: How to write compelling content in five tips

    Picture your ideal customer deciding where to spend his or her time and energy. They want something good for even a small time investment. Your headline, emphasizing value, gets their attention. They invest a click and continue reading. That is the ideal scenario. But once your customer has clicked through to your full content, that’s when the real battle begins.

    MarketingSherpa Blog- 16 readers -
  • Conquering new territories with content marketing

    Thinking about expanding your brand into a new territory? If you’ve thus far had success in your current market, a strategic move into a new territory could increase the revenue of your business by double or more. Content marketing is an excellent tool for demonstrating the equity, credibility and expertise of a brand, and is consequently a first choice for many businesses inte ...

    Lush Digital- 12 readers -
  • An Interview with Adam Small with Agent Sauce: Real Estate Marketing

    …, listing syndication, social media marketing, and video generation. Real Estate Marketing Automation – monthly newsletter, drip campaigns, content library, social media marketing, and e-cards. Click to view slideshow. Press the sign up now button to enjoy one free month of Agent Sauce services. No Credit Card needed! Once you see how easy and effective our system is, you’ll have the opportunity to add your billing information later. Sign Up for Agent Sauce © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin EMail- 26 readers -
  • How to Quit Being So Damned Boring

    It always begins with so much promise. “I’ve been working really hard on my site. I put a lot of time and effort into it, but it’s just not getting any traction. Can you take a look?” I don’t want to take a look. Because by now, I know what I’m going to find. And it just makes me sad. There it is, the capable site design. The perfectly decent headlines. The bullet points of usefulness.

    Sonia Simone/ Copyblogger- 13 readers -
  • 8 Digital Design Trends for 2017

    … Coastal Creative does a fantastic job keeping on top of creative design trends by putting out a great infographic each year. 2017 is looking like a solid year for design trends – I love all of them. And we’ve incorporated many of these for our clients and even our own agency site. For the third year in a row, we’ve released the newest version…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • Brand Newsroom 127: Getting political with your advertising

    … The Super Bowl is America’s biggest sporting event and it has the world’s most expensive advertising slots — so we normally see some wonderfully creative ads. But this year we also saw far more brands using the platform to make a political statement — especially about President Trump’s immigration policies. So, when is it OK to get political…

    Lush Digitalin Social Content- 15 readers -
  • What is the Difference between Content, Digital, and Internet Marketing?

    … Content marketing, digital marketing, and internet marketing are terms that are sometimes used interchangeably. There is often confusion surrounding them and what the difference is in these three terms. Let’s examine each a little more closely. Content Marketing Content marketing is defined as “a type of marketing that involves the creation…

    Paveyain Paid Search Content- 24 readers -
  • Transform Your Content from Predictable to Provocative with This Bold Method

    Stop for a moment to think about a super-athlete. A person who won 122 consecutive races and broke the world record four times. That super-athlete is Edwin C. Moses, a man who completely dominated the 400-meter hurdle event and won every race in sight between 1977 and 1987. And then it happened. On June 4, 1987, in Madrid, Spain, Danny Harris beat Moses.

    Copyblogger- 17 readers -
  • 2017 Social Media Marketing Statistics You Can’t Miss!

    At some point many decades ago, we just began taking for granted that the average household had a radio, then a telephone, and finally a television. I believe we’re reached that saturation with social media… do we really need to quantify the impact or try to convince a business that social media is here to stay? Yeesh, I hope not.

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Why UGC should be brands’ New Year’s content resolution in 2017

    Popular New Year’s resolutions include losing weight, spending less money and enjoying more time with family and friends. While these are worthy aspirations, there’s only one habit that content marketers should focus on cultivating this year: using user-generated content (UGC). Simply put, smart brands are creating stories and moments to engage in versus products to push.

    Travis Wright/ Marketing Land- 11 readers -
  • How to Create Exceptional Content Even If You Suck at Creating Content

    … creating content. The best content and ideas that will be influencing people 10 years from now haven’t even been started yet. There is no better time to begin, to dream, to create content, and establish your personal brand. It’s your turn to be known! Guest Author: Mark Schaefer is the executive director of Schaefer Marketing Solutions and has written…

    Jeffbullas's Blogin Content How To's- 11 readers -
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