Content Marketing

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.Content marketing creates interest in a product through educational or informative material. Successful content marketing relies on providing "consistent, high-quality content that solves people's problems".
Posts about Content Marketing
    • New Research Answers: Is Content Marketing Sustainable?

      By Steve Rayson, Director, BuzzSumo Is content marketing sustainable? This is the question Mark Schaefer posed in his seminal “Content Shock” post in early 2014. Four years later, what does the data tell us about his predictions? On the plus side it has never been easier to research and create content, from blog posts to videos.

      {grow}in Social Content- 21 readers -
    • How To Create Insanely Successful Video Content for Under $100

      It’s official. Video marketing isn’t just an optional extra for savvy marketers anymore – it’s a major piece of the content marketing puzzle. People want to engage with content that is more memorable and less intrusive – and that’s where video content is ahead of the curve. If you’re unsure about whether you should use video in your marketing strategy, consider the following ...

      Jeffbullas's Blog- 56 readers -
  • Why Copying Your Competitors Can Hurt Your Content Marketing Strategy

    Can I tell you a secret? I love hacks. Or anything that helps me save time and work smarter. And I’m sure I’m not weird or unique. According to a Microsoft study, the average human attention span has dropped to only eight seconds. That means when we spend more time than we expected on a particular task, it feels like the extra time spent is an actual waste.

    Jeffbullas's Blog- 40 readers -
  • Content Marketing Trends likely to Rule in Future

    The year 2017 is turning out to be an eventful year for the world of content marketing. Owing to the rapid technological development, it requires some years for the particular trend to take a real form. Like talking in terms of Google Glass, even though it was predicted to be huge while it was launched, but things didn’t shape as expected.

    Relevance- 15 readers -
  • Keys to Greatness (or Just Getting More Great Stuff Done)

    … This week, we have lots of pragmatic advice for you on how to be a happier, more productive person. Because you’re good enough, you’re smart enough, and gosh darn it, this joke has now been permanently rendered un-funny. On Monday, Morgan Dix (he happens to be one of our Certified Content Marketers) revealed what meditation Read More... The post…

    Sonia Simone/ Copyblogger- 9 readers -
  • Content Conversations: Content Marketing Predictions for 2018

    … of the changes that we will experience in the coming year. So that begs the question: what is your top content marketing prediction for 2018? Disclosure: BrightFunnel & LinkedIn are TopRank Marketing clients. Gain a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter. © Online Marketing Blog - TopRank®, 2017. | Content…

    Ashley Zeckman/ TopRank®in Content- 7 readers -
  • 50 More Business Jargon Fixes for Bloggers and Content Writers

    Have you ever turned up to a corporate event, read a PR release or a blog post and the cliched communication made you wince? Creating clear conversational writing and content sometimes means that old habits need to be unlearned! So here’s another batch of business jargon, along with suggestions for how to replace these overused, confusing, vague, pretentious and/or misleading terms.

    Jeffbullas's Blog- 21 readers -
  • 7 Mistakes You’re Making with Video Content

    With more than 75 million people watching online videos every day in the U.S. alone, video has become a driving force in delivering marketing messages. Increasing brand awareness, explaining products, optimizing landing pages, developing social media content, and providing educational tutorials are just a few of the ways that video is used as an effective marketing tool.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 11 readers -
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