Content Marketing

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.Content marketing creates interest in a product through educational or informative material. Successful content marketing relies on providing "consistent, high-quality content that solves people's problems".
Posts about Content Marketing
  • Clickbait, Insomnia, and Writing Fears … Nevermore

    … You can tell we’re heading into Halloween — around the blog, our thoughts have been turning to topics dark and creepy. On Monday, Stefanie Flaxman brought up a thorny question — is it okay to use all of those fiendishly effective headline techniques, or do we run the risk of turning our content into “clickbait?” Read More... The post Clickbait, Insomnia, and Writing Fears … Nevermore appeared first on Copyblogger. …

    Sonia Simone/ Copyblogger- 5 readers -
  • How We’re Building a Content Marketing Dream Team

    … A few members of the TopRank Marketing content marketing dream team. As the digital landscape continues to grow and shift, digital marketing — particularly content marketing — has a majority stake in most brands’ marketing strategies these days. After all, nearly half of the world’s population now uses the internet, and we want our content…

    TopRank®in Content How To's- 8 readers -
  • 5 Content Marketing Mistakes You Are Probably Making [How To Fix Them]

    … Modern lifestyle, tech evolution, and the rise of social media have changed marketing and introduced a plethora of new opportunities for business growth. Digital marketing marks the new era of business promotion and content marketing is the fundamental part of this strategy. This strategic approach focuses on creating and publishing relevant…

    The Next Scoop- 13 readers -
  • Brand Storytelling 101: 6 Must Have Content Elements

    … and the humans within. If you have ever struggled with creating, developing and launching your brand story, then you have landed on the right blog post and podcast today! Take a listen to 179th episode of the Social Zoom Factor podcast to learn 6 key foundational content elements that must be included in your brand story. In this episode you…

    Pam Marketing Nutin Social Content- 15 readers -
  • How to market your B2B product with passion

    … under your nose, just waiting to be shared with your audience. It’s time to tap into that and get creative. As content marketing guru Doug Kessler recommended at last month’s Content Marketing World convention in the United States, “give your geeks a budget and get them to be creative”. Here’s what happened when GE Aviation did precisely…

    Lush Digitalin How To's- 15 readers -
  • Content Marketing Tips For The Health And Fitness Industry

    … The health and fitness industry has dominated online content like no other vertical. But how can businesses and brands stand out in a saturated market? Like a stellar workout routine, your content marketing strategy should improve your (organic) health. This industry is at a unique vantage point to drive high engagement with compelling…

    Rise to the Topin Content- 8 readers -
  • The Best Place to Consistently Find Winning Content Ideas

    … For the fourth night in a row, I woke up at 4:00 a.m. to the sound of a bird outside my window squawking in a unique, almost understated, way that echoed through my apartment as a clicking noise. On this particular night, I was accompanied by a pounding headache — but neither Squawking-Clicking Bird nor Read More... The post The Best Place to Consistently Find Winning Content Ideas appeared first on Copyblogger. …

    Stefanie Flaxman/ Copybloggerin Content- 17 readers -
  • It’s time to put an end to an era of lazy marketing

    … segmentation to the point that “personas” may be out of style. In the new episode we also discuss quite a remarkable revelation made by Dharmesh Shah, one of Hubspot’s co-founders. Shah said that content marketing is now pay-to-play and that content today has a “cover charge.” In addition, you’ll hear these snippets: “I’m feeling this in my loins…

    {grow}- 7 readers -
  • How to Choose Dynamic Images for Your Blog Posts

    I’m a content writer, not a graphic designer. My job is to make the words dance, to convey useful information in an entertaining way. As such, for a long time visuals were just an afterthought for me. Yeah, a blog needs a header image. So after I’m done writing I’ll slap something on there, check that box, and send it off to the client.

    TopRank®- 9 readers -
  • 5 Terrible Content Writing Mistakes that Could Cost Your Career

    In an era where almost everyone claims to be a successful content writer, the truth is that not everyone knows what it actually takes to be one. And, the truth is that most are committing these terrible content writing mistakes that could actually be costing them their career. There are a lot many of us who are trying to make it big with baby steps or by leaps and bounds, but t ...

    The Next Scoop- 13 readers -
  • Why should I keep blogging? It’s not working!

    … There is a common query we hear: Should I keep blogging? I don’t think it’s working. The short answer is, yes, you should keep going. It’s important to understand that content marketing (which includes blogging) is a ‘slow-drip’ process. But just because it’s a slow process doesn’t mean it’s not worth doing. It takes time to build interest…

    Lush Digital- 12 readers -
Get the top posts daily into your mailbox!
Topics
See more
Advertising B2b Marketing Blog Blogging Blogging Best Practices Brand Brand Differentiation Brand Humanization Brand Newsroom Business Planning Buzzsumo Channel: Content Marketing Channel: Display Advertising Cmo Comments Community Building Content Content Creation Content Marketing Column Content Marketing Institute Content Marketing Strategy Content Marketing World Content Strategy Copyblogger Weekly Copywriting Creativity Cta Digital Commerce Digital Marketing Display Advertising Display Advertising Column Editing Email Marketing Entrepreneurship Evergreen Facebook Flipboard Google+ Headlines Here's Why Videos How To How To Guides: Content Marketing How To Guides: Marketing Strategy Hubspot Inbound Marketing Influence Influencer Marketing Inspiration Age Instagram Jay Baer Joe Pulizzi Journalism Leadership Lee Odden Linkedin Mark Schaefer Marketing Marketing 101 Marketing Best Practices Marketing Companion Marketing Infographics Marketing Strategy Marketing Tools Marketing Training Mobile Marketing New Media New Media Trends Personal Branding Pinterest Planning Podcasting Podcasts Popular Productivity Public Relations Publishing Relationships Research Seo Small Business Marketing Small Business Social Media Small Business Tips Social Brand Strategy Social Business Social Business Strategy Social Community Development Top Posts Social Marketing Social Media Social Media Marketing Social Media Strategist Social Media Strategy Social Media Tips Storytelling The Marketing Companion Tips Tools Trends Webinars Website Writing
More from around the web