Content Marketing

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.Content marketing creates interest in a product through educational or informative material. Successful content marketing relies on providing "consistent, high-quality content that solves people's problems".
Posts about Content Marketing
    • Ultimate Content Marketing Distribution Checklist

      60+ Ways To Maximize Your Content Distribution [Download] Face reality: Without at least minimal content marketing distribution, no one will know about your lovingly created masterpiece. Except possibly your boss and your mother, a pair that isn’t necessarily the best combination to deliver maximum content marketing reach.

      Heidi Cohen/ Heidi Cohenin Content- 24 readers -
    • [Infographic] The In-Flight Guide to Content Marketing

      Marketers who plan appropriately significantly increase their likelihood of success. Seems like a novel concept right? You’d think so, but unfortunately the day-to-day grind can cause many marketers to lose sight of what’s important and essential for content marketing success. In today’s competitive landscape, everything from your strategy to the actual content experience and ...

      Ashley Zeckman/ TopRank®in Content- 29 readers -
    • Facebook lets brands promote publishers’, influencers’ posts as ads

      After officially opening itself up last year as a free distribution outlet for branded content, Facebook is ready to cash in. On Monday Facebook rolled out a new way for brands to take the posts that they pay publishers and influencers to create — and that the publishers and influencers tag as branded using Facebook’s labeling system — and promote them as ads on the social network.

      Marketing Landin Social Content Facebook- 13 readers -
  • Neil Patel’s Advanced Content Marketing Summit

    …. But then there are the down sides: Booking flights and hotel rooms Remembering to do all your expensing Forgetting something at home Completely fudging up your schedule Putting your dog in the kennel And the sheer exhaustion by the end... The post Neil Patel’s Advanced Content Marketing Summit appeared first on The Daily Egg. …

    Sean Work/ The Daily Eggin Content- 16 readers -
  • The Copyblogger Guide for a Wildly Productive August

    … Productive? In August? Isn’t that an oxymoron? This month we wrap up the summer (in our hemisphere, anyway), get ready for the school year, and head into the final third of the year. The key to making this time productive is to work on the right things — and not throw our time or energy Read More... The post The Copyblogger Guide for a Wildly…

    Sonia Simone/ Copyblogger- 10 readers -
  • How to Create (and Sell) Products People Actually Want to Buy

    … This week offers a mix of inspiration, clarity, purpose … and some good, old-fashioned results-oriented copywriting. On Monday, I shared some of the practical, repeatable steps you can use to create an online course that people actually want to buy. (That’s a fun thing to do, by the way, and I totally recommend it.) Brian Read More... The post…

    Sonia Simone/ Copybloggerin How To's- 10 readers -
  • Why choosing a niche helps you produce better content

    … know anything about cars, how much will your readers benefit? Will they learn anything new from you — or in the end, will they feel like their time was wasted by reading a piece of content that told them nothing? Have you ever read a blog post and felt like it was a complete waste of time? What was your reaction? In content marketing, it’s important…

    Rachel Lindteigen/ Marketing Landin Content- 10 readers -
  • The Simple List of Essential Content Marketing Tools

    … content marketing in-house instead of outsourcing it to digital marketing firms. It is also helpful if you employ freelancers. Essentially, it is a web-based platform that allows you to keep track of who is working on different projects—for that reason, it is great for many office tasks as well. Each person is assigned a task and then they upload…

    ppc.orgin Paid Search SEO Content- 14 readers -
  • 3 Powerful Lessons for Novice Freelancers and Entrepreneurs

    … my craft into dollars. And I better understood how all of the assignments I had taken on in the past helped to impact the broader goals of the client. As a freelance writer, I enjoyed a front row seat to how the best SEO gurus in the industry used content marketing to help their clients catapult their sites onto the first page of Google. I…

    Growmapin Content- 17 readers -
  • Why Content Is King and How It Can Benefit SEO

    … Content creation & marketing and SEO has always been hand in hand when it came to the pursuit of online success. However, not many realize that there is a complicated line between them. More specifically, how content fits in the overall scheme of SEO. You’ve probably already heard that “content is king”, and personally, I believe it too…

    SEO Hacker Blogin SEO Content How To's- 14 readers -
  • Why We Never Do Press Release Distribution Services Anymore

    … Marketing Whitepaper: Content Marketing Platform Evaluator's Guide What does it take to be a successful content marketer? Download Now Download a Sponsored Marketing Whitepaper: Content Marketing Platform Evaluator's Guide What does it take to be a successful content marketer? Download Now © 2017 DK New Media. All Rights Reserved. Visit and Subscribe to MarTech today! …

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • How to Hook Your Blog Readers With Better Formatting

    … the bolded words in the second example? Could you feel a stronger tone in that passage? I wanted certain words in that passage to stand out because not only would I talk that way if we were face-to-face having a conversation, but I wanted the message to be understood. And the message is that blogging is a lot of hard work. How does adding…

    Constant Contactin How To's- 15 readers -
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