Content Marketing

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.Content marketing creates interest in a product through educational or informative material. Successful content marketing relies on providing "consistent, high-quality content that solves people's problems".
Posts about Content Marketing
  • Interactive Content Basics Every Content Marketer Needs

    … The Ultimate Interactive Content Beginner’s Guide Tired of investing in expensive top quality content that merely yields lackluster marketing results? Like many marketers you’re probably wondering whether you picked the wrong content creator or amplified and promoted the content enough. That may be true. But did you ever consider…

    Heidi Cohen/ Heidi Cohenin Content- 13 readers -
  • Gear Up for a More Powerful Online Presence

    … about the seven things that (in my experience) writers need to make a genuinely good living. And on The Writer Files, Kelton Reid looked into how bestselling author Douglas Coupland writes. Hope you enjoy all the good stuff, and we’ll catch you next week! — Sonia Simone Chief Content Officer, Rainmaker Digital Catch up on this week’s content…

    Sonia Simone/ Copybloggerin Social Content- 12 readers -
  • SEMRush Adds Tool to Crawl Your Site and Find HTTPS Issues

    … If you’ve ever had to utilize a browser’s developer tools to try and track down a rogue image or include that’s not secure, you know how frustrating it is. Lucky for us, there’s been a fantastic update to SEMRush’s comprehensive Site Audit – the addition of an HTTPS checker. You can now perform an in-depth HTTPS check which covers 100 percent…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • Brands can avoid one big mistake newspapers are making

    … It breaks my heart, every single time. The public perception of journalism is often a poor one. People tend to think of pushy foot-in-the-door TV reporters berating dole bludgers and dodgy builders or tacky magazines making up stories about royal babies or fat-shaming celebrities. People don’t tend to think about Woodward and Bernstein exposing…

    Lush Digitalin Content- 12 readers -
  • 20 Awesome Healthcare Marketers to Follow on LinkedIn

    …, when he took on the CDMO role for Inova Health System. He’s a jack of all trades: From social media to blogging to product development, Rob keeps Inova’s marketing strategy sound in the short and long term. Laura Boyd Desmeth, Director of Digital Communications, Medical City Healthcare In the five years she has been with Medical City Healthcare…

    TopRank®in Social Content- 16 readers -
  • Brand Newsroom 137: Questions to ask before choosing a marketing agency

    … Today, James and Sarah discuss how to get one of your most important business service provider decisions right — choosing a marketing agency. Whether it’s a PR firm, an advertising company, a content marketing agency or any other communications supplier, what questions should you ask before you sign on the bottom line? Here are some key take…

    Lush Digitalin Content- 11 readers -
  • What Do You Do When Your Live Video Sucks?

    Have you ever published a blog post or status update, or video and then realized it was terrible? Maybe not the content, but the format or presentation of the content? What do you do? How do you handle it? In the case of live video, on Facebook, for example, you may not know the video sucked until after the fact. Like the video below. I’m sharing with you to share a lesson and a point.

    Denise Wakeman/ Denise Wakeman- 13 readers -
  • How To Write Content Without…Well…Having To Write It

    …. Furthermore, doing something in only one way limits personal growth. My suggestion? Maybe it’s time to stop exclusively typing all your content and start dictating some of it. Dictation is a vastly underused feature across all PC and smartphone platforms. Lawyers have been known... The post How To Write Content Without…Well…Having To Write It appeared first on The Daily Egg. …

    The Daily Eggin Content How To's- 14 readers -
  • Getting Started with Visual Search

    … (sometimes the “Post-Millennials”, or the “iGeneration”) is interested in purchasing directly through social media. This is great for Facebook’s ongoing efforts to integrate shopping directly into the site through their work with Shopify – and just think how a passive visual search platform will tie in with adverts. You see your friends’ pictures…

    Pete Campbell/ State of Digitalin Social Content- 13 readers -
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