Content Marketing

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.Content marketing creates interest in a product through educational or informative material. Successful content marketing relies on providing "consistent, high-quality content that solves people's problems".
Posts about Content Marketing
  • Content Curation Can Work for You – 3 Easy Ways

    … When I say, “Content curation is likely the answer for your small business,” I expect to get some blank stares. For professional content marketers, content curation is a fairly well-known practice, and it’s become a widely accepted means for attracting and engaging consumers online. But does it make sense for the typical local business owner? [...] Read More... The post Content Curation Can Work for You – 3 Easy Ways appeared first on Dex Media. …

    Dex Mediain Content- 10 readers -
  • Content: The Atomic Particle of Marketing – Book Interview

    …. In the late ‘90s the CEO’s teenage nephew built the website (he was qualified because he knew HTML). Email, search, social media: all are tactics marketers initially embraced tactically before they applied strategy. We’re now seeing the same happen to content marketing; marketers commit to marketing before they really look at the whys and hows…

    Heidi Cohen/ Heidi Cohenin Content- 13 readers -
  • Are You Open to a New Content Management System?

    A couple years ago, 100% of our clients utilized WordPress as their content management system. Just two years later and that number has dropped by about a third. Since I’ve been developing and designing sites in WordPress for a decade now, I often look to that CMS because of a few reasons. Why We Use WordPress Incredible Theme variety and support.

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • Use Interconnected Content To Maximize Content Marketing Results

    Why Interconnected Content Is The On Ramp to Your Content Marketing Offering While we create one content effort at a time, no piece of content is an island. We develop related content to extend its reach and effectiveness to get beyond one and done content. As Michael Brenner says, “Behind every piece of unused content is an executive who wanted it.

    Heidi Cohen/ Heidi Cohen- 8 readers -
  • How to Choose Which Online Tools to Use for Your Marketing Campaign

    There are literally hundreds, if not thousands, of online marketing tools available to help you plan, manage, execute, and measure the effectiveness of your digital marketing campaign. Download All of them claim to be the best, and many of them claim to be the “only tool you need” to succeed, but that can’t possibly be the case.

    Larry Alton/ Simply Measured- 13 readers -
  • The Balance of Creativity and Productivity

    If you read Copyblogger for any length of time, you’ll notice a theme that comes up again and again — the balance of creative “arty stuff” with pragmatic productivity. Creativity makes our content worth reading. Strategic implementation gets us where we want to go. Each depends on the other. On Monday, Stefanie Flaxman talked about cultivating a Pomeranian state of mind to ...

    Sonia Simone/ Copyblogger- 12 readers -
  • Focus on Strategic Content, Relationships and Technology, Not Social Media

    Quite often I give presentations to groups of entrepreneurs who think that social media is all about building up followers and fans. You hire a social media intern to share some updates, you get some fans and followers, and that somehow generates business for you. It doesn’t work that way. People get impressed with lots of followers on Twitter, Facebook, and Instagram, but t ...

    Ian Cleary/ RazorSocial- 13 readers -
  • In-Flight Content Guide: Making the Most of Your Content Journey

    What does content marketing success look like to you? Is a healthier pipeline? Increased client retention? Or something completely different? While every marketing team might have a slightly different goal for content, the message is the same: You have to create a predictable way to gauge the impact of your content. The content marketing journey can be perilous at times.

    Ashley Zeckman/ TopRank®- 11 readers -
  • #1: List Building with Social Media

    Welcome to the Online Marketing Made Easy Podcast. I am seriously thrilled to jump into this podcast! I know it sounds a bit silly, but I could talk about online marketing all day long – ...

    Amy Porterfield- 14 readers -
  • #4: Proven Video Marketing Strategies for Any Marketing Budget: Interview with James Wedmore

    … On this episode of the Online Marketing Made Easy podcast, we talk about a topic that I have a love/hate relationship with, and that's video marketing. I love video, because it has been one of the most important ways I've built my brand, but I hate it at times because it doesn't come naturally to […] The post #4: Proven Video Marketing Strategies for Any Marketing Budget: Interview with James Wedmore appeared first on Amy Porterfield | Online Marketing Expert. …

    Amy Porterfieldin Social Content- 11 readers -
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