Content Marketing

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.Content marketing creates interest in a product through educational or informative material. Successful content marketing relies on providing "consistent, high-quality content that solves people's problems".
Posts about Content Marketing
    • 20 Talented Brand Marketers to Follow on LinkedIn

      Marketers are always looking for new ways to inform, engage and inspire action from our target audiences, often looking to both established and well-known brands for motivation and creativity. Thankfully, behind many of our favorite brands there are bright and talented marketing experts whom we can learn from and be inspired by.

      TopRank®in Social Content- 38 readers -
  • Top 25 Inbound Articles – Week of 01/20/17

    … presents a simple three step process to create a successful Content Marketing strategy. Kathy Klotz outlines ways to create engaging Content that can create interest in the audience. Marcus Tober draws attention to the areas in which insights from Google, can help marketers create relevant Content. Conversion Optimization: Learn how…

    UpCity Daily Tipsin SEO EMail Content- 11 readers -
  • Connect with Your Audience, Connect to Your Power

    You may have noticed that our content this week shifted forward a day — we took Monday off to honor the work of Dr. Martin Luther King, Jr. Then on Tuesday, we started talking a lot about connections — especially the connection with our audiences. Brian kicked things off with a post about one of my favorite topics — our ability to attract the kind of customers and clients we ...

    Sonia Simone/ Copyblogger- 11 readers -
  • Tips and Best Practices for Testing Salesforce Integrations

    … Salesforce testing will help you validate your customized Salesforce integrations and functionalities with other enterprise applications. A good test covers all Salesforce modules from accounts to leads, from opportunities to reports, and from campaigns to contacts. As is the case with all tests, there is a good (effective and efficient) way…

    Marketing Technology Blog- 12 readers -
  • Influencer Co-Created Content: Complete Blogger Guide

    … curation column. Gini Dietrich involves her fans in curating the videos and gives them a shout out. Dietrich picked videos to tap into the growing interest. It’s fun content to read over the weekend. The Influencer Co-created Content Bottom Line Avoid blogging FOMO. Incorporate co-created influencer content into your blog’s editorial calendar. Get…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 15 readers -
  • Why Links Are Important for Your SEO Ranking

    … of linking building practices that are considered unacceptable. See how I just linked to their page? I did it because they have an abundance of information on link building schemes that you need to know. Got marketing questions? Let the experts at Paveya help you reach your company goals. From building a strong website foundation to creating content and promotion on social media, Paveya has the experience that will save you time and expense. The post Why Links Are Important for Your SEO Ranking appeared first on Paveya. …

    Paveyain SEO- 13 readers -
  • Let's Talk About Google's Elephant in the Room

    …, and keeps looking at content, the search went well. If they immediately bounce and take their attention elsewhere, the search could be said to have been unsuccessful. Then, results can be reorganized in the future, with these kinds of tests taking place thousands of times per day. Step back for a moment, and you’ll begin to notice that while the initial…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 12 readers -
  • The Subterranean Foundations of Any Good Content Marketing Strategy

    Let’s go deep for a moment. Below the surface, not in the 20th-century French existentialist sense, but to a much more simple understanding of depth that can actually start to make things happen for your content marketing strategy … whatever it is you’re trying to do online. As Mr. Sartre once said, “Words are loaded pistols.” I happen to believe that is a true statement.

    Robert Bruce/ Copyblogger- 12 readers -
  • Seven ways to elevate your personal and professional SEO performance in 2017

    According to research from Borrell associates, SEO spending is forecast to reach $79.27 billion by 2020. However, the problem that many marketers face is actually elevating the importance of SEO within their organizations. In 2017 it is essential that SEO professionals secure the buy-in they need from their business leaders so they can accomplish their professional goals.

    Jim Yu/ Search Engine Watch- 18 readers -
  • Using experts to create great blogs

    If you’re part of a team writing for a corporate blog, you might feel sometimes like you’re thrown in the deep end with writing tasks. Even for our own blog, it’s not uncommon to hear members of the Lush team ruminating about whether or not they’re qualified to give advice on a certain topic. Although these concerns often come down to issues of self-confidence, it can be true t ...

    Lush Digital- 11 readers -
  • Practical Tools for Finding Courage and Revealing Your True Voice

    … In 1911, a man known as “Ishi” (the name just means man in his language), believed to be the last of the Yahi people, emerged from the wilderness after 44 years. He was taken from Oroville, California to San Francisco by an anthropologist, to work with a group that wanted to learn more about Ishi’s language and culture. When the train came…

    Sonia Simone/ Copybloggerin Content- 12 readers -
  • How to Research and Target Informational Search Queries

    It is commonly accepted that there are three different types of search query: Transactional: This user is looking to complete a purchase or transaction of some kind. Navigational: Navigational searches are those which are an attempt to find or access a specific brand or website. Informational: These searches are focussed on the user getting more information about a pro ...

    State of Digital- 13 readers -
  • How to Attract Your Ideal Customer with Perfectly Positioned Content

    “Hello, I’m a Mac.” “And I’m a PC.” You remember Apple’s “Get a Mac” series of commercials that ran from May 2006 to October 2009? The commercials were short vignettes featuring John Hodgman as the sweet-yet-bumbling PC and Justin Long as the creative, hip Mac. Those 66 short spots were named the best advertising campaign of the previous decade by Adweek.

    Brian Clark/ Copyblogger- 27 readers -
  • Working Together in Perfect Harmony: Digital Advertising + Content Marketing

    Content marketing has emerged as an incredibly effective way to arm consumers with the information they seek and need, increase brand awareness, enhance engagement, and ultimately inspire action and conversions. As TopRank Marketing CEO Lee Odden likes to say: “Content isn’t King. It’s the Kingdom.” But the kingdom is crowded.

    TopRank®- 14 readers -
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