Content Marketing Agencies

  • How to Know When You Need a Content Marketing Agency

    … Content marketing agencies don’t try to compete with the full-service marketing agencies. They aren’t the be-everything-to-everyone resource, but they do offer unique value to a cross section of the business community that can benefit from an agency dedicated to content. Here are five situations where this specialized service might be what…

    Content Marketing Institutein Content How To's- 11 readers -
  • Our 2014 Content Marketing Predictions, Ranked

    …: Inconclusive 6. The brand publishing arms race will escalate as brands battle to one-up each other. —Shane Snow, Co-Founder/CCO This started to happen in 2014, particularly in the finance industry, but by and large, brands have yet to pull out the big guns. Verdict: Inconclusive 5. Branded content will continue to advance in volume and quality…

    Joe Lazauskas/ The Content Strategistin Content- 18 readers -
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