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Content marketing is dead, or at least that’s what the popular advertising press in Australia would have you think. Last week Isentia announced they were exiting the content marketing business, just two years after negotiating a colossal $48 million purchase price for King Content and three months after dumping the King Content brand. I say good riddance.
…. It requires strategic thinking, editorial oversight, creative direction, search capabilities, and digital advertising skill. You need writers, editors, producers, videographers, voice artists, sound engineers, graphic designers, animators and web developers to name just a few roles in a content marketing team. A good agency will have all of these people…