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It's time to get real about the real return on the investment you make in content marketing. Is the money and time you are investing in content marketing helping you achieve your business goals? Is the time you invest researching your audience, learning the social networks and pounding out mounds of content fruitful? Bottom line… does your content convert to real business? ...
Another day of amazing content creation. You create yet another epic piece of content. You publish yet another epic piece of content. Your epic piece of content is shared all over the social and digital web, once again. However, as usual your content is not converting. It is not driving business. It is not driving real traffic to your blog or website. It is not helping grow your email list.
… and online business results to the next level. Episode Highlights: 10 Golden Rules for Content Marketing Designing your content framework. Customer case study and the power of content marketing planning and organization. Brand architectures that increase ROI and improve efficiencies. Create once, use many with a message house (message bible…
… Content marketing is definitely one of the hottest buzzwords in town. However, don’t be fooled by the buzz. It’s not just a trend nor is it something that is going away anytime soon. Content marketing was not invented via social media and it’s not going away even if Facebook or Google decide to close up shop and call it a day. The days…