Content Marketing Analytics

  • 17 Platforms That Will Make You a Better a Marketer

    … How did you choose your marketing platform? For many markers, the answer is somewhere between “This is the one we’ve always used” and “I’d heard of this one somewhere.” It’s hard to fault these reasons because there are an insane number of tools out there: Insane graphic via MarketingLand But the options are overwhelming for a reason. Each…

    Natalie Burg/ The Content Strategistin EMail- 20 readers -
  • The Top 5 Free Content Analytics Tools

    … whether a visitor is sharing the content on social media or clicking on an ad. Each time a goal is completed, Google logs the conversion in your analytics report. As KISSmetrics points out, one of Google Analytics’ best features—especially for retail sites and marketers tracking purchases—is the Goal Funnel, with which you can set up a string of URLs…

    Amanda Walgrove/ The Content Strategistin Content Twitter- 35 readers -
  • How to Use Predictive Content Analytics

    … If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here). Second, you probably need more content. 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. You need content…

    Jay Baer/ Convince and Convertin Content How To's- 16 readers -
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