Content Marketing Analytics

  • 17 Platforms That Will Make You a Better a Marketer

    …. The optional add-on IBM Digital Analytics Multisite fits into IBM’s Enterprise Marketing Management software. Oracle Business Intelligence Oracle offers a broad range of analytics features, including ad-hoc analysis, automatic scheduled reporting, profit analysis, and predictive analysis. Software analysis firm ITQlickcalls it “the BI and analytics…

    Natalie Burg/ The Content Strategistin EMail- 18 readers -
  • The Top 5 Free Content Analytics Tools

    … on this list, Piwik is totally free—but that comes with a caveat: You are required to download the program and host it on your own server. Piwik offers similar features to many other analytics programs, including event tracking, visitor maps, and keyword search, but what sets it apart from its competitors is its mobile app and unlimited free data…

    Amanda Walgrove/ The Content Strategistin Content Twitter- 27 readers -
  • How to Use Predictive Content Analytics

    … need is a way to help determine what’s going to be “breakout” content marketing BEFORE you create it, not after it’s made. For the past few months, my team and I have been working with Inbound Writer to do just that – give us a crystal ball on content marketing success – and the results have been remarkable. We’re believers in predictive content…

    Jay Baer/ Convince and Convertin Content How To's- 10 readers -
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