Content Marketing Analytics

  • 17 Platforms That Will Make You a Better a Marketer

    … have to pay for it. While other paid options offer more in-depth profiling, Google’s analytics product is so robust for small businesses that it inspires quotations like this from Christopher Penn of email marketing company Blue Sky Factory: “If someone tells you that Google Analytics isn’t enough for a small business, then frankly they have…

    Natalie Burg/ The Content Strategistin EMail- 13 readers -
  • The Top 5 Free Content Analytics Tools

    … of activity by user, hashtags, links, sentiment, and more. For similar analytics platforms that offer free versions up to a certain data point and are generating a good amount of buzz, check out Woopra, Heap, and MixPanel. Whatever you choose, remember you can track vital engagement stats without emptying your wallet. …

    Amanda Walgrove/ The Content Strategistin Content Twitter- 22 readers -
  • How to Use Predictive Content Analytics

    … If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here). Second, you probably need more content. 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. You need content…

    Jay Baer/ Convince and Convertin Content How To's- 6 readers -