Content Marketing Analytics

  • Infographic: Which Industries Have the Best Content Marketing?

    … of total engagement. Since we’re in the midst of a heated battle for consumer attention. we decided to break down our internal data to see how different industries were performing in 2017 across three key metrics: average attention time, engagement rate, and finish rate. The data revealed some interesting trends. For instance, B2B brands got high…

    The Content Strategistin Content- 24 readers -
  • Turning on the Light in Content Analytics’ Dark Room

    … When I think about our mission to crack the code on content measurement, I can’t help but recall the remarkable story of a mathematician named Andrew Wiles. The year was 1994. While much of the world was busy listening to a new Green Day album called Dookie, Wiles, a professor at Princeton, had just solved one of the oldest riddles…

    The Content Strategistin Content- 17 readers -
  • 17 Platforms That Will Make You a Better a Marketer

    … have to pay for it. While other paid options offer more in-depth profiling, Google’s analytics product is so robust for small businesses that it inspires quotations like this from Christopher Penn of email marketing company Blue Sky Factory: “If someone tells you that Google Analytics isn’t enough for a small business, then frankly they have…

    Natalie Burg/ The Content Strategistin EMail- 22 readers -