Content Marketing Analytics

  • Infographic: Which Industries Have the Best Content Marketing?

    … in a way traditional marketing copy does not. But as our CMO likes to remind us, storytelling alone is not a strategy. Plenty of brands are interested in telling stories, but that doesn’t mean everyone is doing it effectively. According to a study by the marketing intelligence company Beckon, 5 percent of all branded content accounts for 90 percent…

    The Content Strategistin Content- 24 readers -
  • 17 Platforms That Will Make You a Better a Marketer

    … have to pay for it. While other paid options offer more in-depth profiling, Google’s analytics product is so robust for small businesses that it inspires quotations like this from Christopher Penn of email marketing company Blue Sky Factory: “If someone tells you that Google Analytics isn’t enough for a small business, then frankly they have…

    Natalie Burg/ The Content Strategistin EMail- 22 readers -
  • The Top 5 Free Content Analytics Tools

    … marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success, and of all the choices out there, five stand above the rest as particularly useful for content strategists. Let’s take a look. 1. Google Analytics Google Analytics is the go-to platform for many marketers, in large…

    Amanda Walgrove/ The Content Strategistin Content Twitter- 38 readers -
  • How to Use Predictive Content Analytics

    If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here). Second, you probably need more content. 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. You need content to address each persona.

    Jay Baer/ Convince and Convert- 18 readers -
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