Content Marketing Analytics

  • Infographic: Which Industries Have the Best Content Marketing?

    … in a way traditional marketing copy does not. But as our CMO likes to remind us, storytelling alone is not a strategy. Plenty of brands are interested in telling stories, but that doesn’t mean everyone is doing it effectively. According to a study by the marketing intelligence company Beckon, 5 percent of all branded content accounts for 90 percent…

    The Content Strategistin Content- 25 readers -
  • Turning on the Light in Content Analytics’ Dark Room

    … frustrating problem, and one of the biggest holes in content marketing analytics to date. Not only is it something we’ve struggled with when trying to help our clients, but it’s also something we’ve wanted to solve for our own content marketing efforts. Luckily, however, we’ve found the light switch. With last week’s acquisition of Docalytics…

    The Content Strategistin Content- 17 readers -
  • 17 Platforms That Will Make You a Better a Marketer

    …. The optional add-on IBM Digital Analytics Multisite fits into IBM’s Enterprise Marketing Management software. Oracle Business Intelligence Oracle offers a broad range of analytics features, including ad-hoc analysis, automatic scheduled reporting, profit analysis, and predictive analysis. Software analysis firm ITQlickcalls it “the BI and analytics…

    Natalie Burg/ The Content Strategistin EMail- 22 readers -
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