Content Marketing Analytics

    • Infographic: Which Industries Have the Best Content Marketing?

      Storytelling has always been part of content marketing’s DNA. Our co-founder delved into its benefits here and here. Our director of strategy philosophized about it here. Our managing editor considered its complications here. The reason for such emphatic coverage is simple: Great stories leave an emotional resin on readers, imprinting them in a way traditional marketing copy does not.

      The Content Strategistin Content- 21 readers -
  • 17 Platforms That Will Make You a Better a Marketer

    … have to pay for it. While other paid options offer more in-depth profiling, Google’s analytics product is so robust for small businesses that it inspires quotations like this from Christopher Penn of email marketing company Blue Sky Factory: “If someone tells you that Google Analytics isn’t enough for a small business, then frankly they have…

    Natalie Burg/ The Content Strategistin EMail- 20 readers -
  • The Top 5 Free Content Analytics Tools

    … marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success, and of all the choices out there, five stand above the rest as particularly useful for content strategists. Let’s take a look. 1. Google Analytics Google Analytics is the go-to platform for many marketers, in large…

    Amanda Walgrove/ The Content Strategistin Content Twitter- 37 readers -
  • How to Use Predictive Content Analytics

    …. Overall, predictive content analytics generated more page views with 77% less content created. 4. Notes and Next Steps The results of this test are striking and important (at least to me), and they raise some key questions that we’ll be considering. First, ideas for posts are typically generated by me or our guest contributors, and then we…

    Jay Baer/ Convince and Convertin Content How To's- 18 readers -
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