Content Marketing Automation

  • LookBookHQ: Content Engagement and Automation Platform

    … content assets that visitors can navigate through in a single session. Identify Prospects – See how anonymous and known contacts are interacting with content assets. Measure Engagement – See exactly how many assets a prospect has engaged with and for how long. Aggregate Engagement – Analyze aggregate engagement data to understand what content…

    Douglas Karr/ Marketing Technology Blogin Content- 11 readers -
  • LookBookHQ: Content Engagement and Automation Platform

    … content assets that visitors can navigate through in a single session. Identify Prospects – See how anonymous and known contacts are interacting with content assets. Measure Engagement – See exactly how many assets a prospect has engaged with and for how long. Aggregate Engagement – Analyze aggregate engagement data to understand what content…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • Everything You Need to Know About B2B Mid-Funnel Content

    …. Only six percent of B2B marketers, however, rate their content marketing strategy as “highly effective,” according to the Content Marketing Institute’s 2016 B2B content marketing report. This should alert us to a break in the path between content creation and conversion. While leads pour in with successful top-funnel campaigns, return…

    Relevancein Content- 27 readers -
  • 5 Content Marketing Trends to Follow Right Now

    … into 2015. As many can attest from the days of the content farm, it isn’t advisable to outsource your entire content marketing efforts without compromising quality. What you should do is consider how specialized skill sets can give you an advantage. One task fellow USMC veteran Antonio Centeno gives to his VAs is to compile customer questions…

    Relevancein Content- 18 readers -
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