Content Marketing Automation

  • LookBookHQ: Content Engagement and Automation Platform

    … As we develop content strategies for our clients, we often work across mediums and layers of intent. We push a lot of broad content that gateways into detailed infographics that gateway into white papers or case studies. For the visitor researching their next purchase, they appreciate the focus from broad to narrow without wasting their time…

    Douglas Karr/ Marketing Technology Blogin Content- 11 readers -
  • LookBookHQ: Content Engagement and Automation Platform

    … As we develop content strategies for our clients, we often work across mediums and layers of intent. We push a lot of broad content that gateways into detailed infographics that gateway into white papers or case studies. For the visitor researching their next purchase, they appreciate the focus from broad to narrow without wasting their time…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • Everything You Need to Know About B2B Mid-Funnel Content

    …. In each case, notice on-boarding emails that inspire a double opt-in, follow-ups with new perks when engagement is low, personal one-to-one recommendations based on email or site interaction, and—here’s the kicker—humanized, engaging language. Lead Scoring If automated mid-funnel content bridges the gap between intrigue and sale, how do we measure…

    Relevancein Content- 30 readers -
  • 5 Content Marketing Trends to Follow Right Now

    …, but a streamlined processes that saves you time. After hours spent trying to streamline my own content marketing practices, here’s what’s worked for me: The Content Cascade The Content Cascade is a technique pioneered by Brian Massey of taking a rich content asset like a webinar and using that asset to create a cascade of content like shorter…

    Relevancein Content- 21 readers -
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