Content Marketing Automation

  • LookBookHQ: Content Engagement and Automation Platform

    … Fast Moving Buyers That’s the experience that LookBookHQ provides sophisticated content marketers. LookBookHQ helps you seize these moments by shifting from scheduled, one-and-done programs to behavior-driven, always-on marketing that capitalizes on your buyer’s attention while you’ve got it. LookBookHQ Features Include Content Pyramid View…

    Douglas Karr/ Marketing Technology Blogin Content- 11 readers -
  • LookBookHQ: Content Engagement and Automation Platform

    …. What if that content journey could be nurtured, personalized based on visitor data, and driven through relevant campaigns at the buyers own pace? Cetera Financial, a retail investment advice platform, found that leads who chose to binge on content were 2.4X more likely to be sales-accepted Tweet This! Read the Whitepaper: Accommodating Today’s…

    Douglas Karr/ Marketing Technology Blog- 29 readers -
  • Everything You Need to Know About B2B Mid-Funnel Content

    …. Only six percent of B2B marketers, however, rate their content marketing strategy as “highly effective,” according to the Content Marketing Institute’s 2016 B2B content marketing report. This should alert us to a break in the path between content creation and conversion. While leads pour in with successful top-funnel campaigns, return…

    Relevancein Content- 41 readers -
  • 5 Content Marketing Trends to Follow Right Now

    … marketing space. I hope you find a couple of ideas that get you excited to innovate and refine your content. 1. Content Marketing Automation Content marketing automation is a buzzword you might expect from a fledgling start-up company trying to strike it rich. What works in the real world isn’t a new app that will solve every last one of your problems…

    Relevancein Content- 25 readers -
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