Content Marketing Best Practices

    • Stop the Lazy Content Marketing Madness! Are You Guilty of These 8 Bad Habits?

      Are you sick and tired of spinning your social wheels in the content marketing engine feeling as if you are creating, creating, creating loads and mounds of content yet getting nowhere? ROI is not something you have seen in a long, long time? Have you ever thought that maybe you have lost your mojo? Maybe, just maybe you have been shot down one too many times? Maybe you are falling to some la.

      Pam Marketing Nutin Social Content- 9 readers -
  • The right time to ignore popular marketing advice

    … of conducting my online business, I’ve learned to be more critical and practical about what really works for me. Below, I want to reveal the two majors marketing lessons I’ve learned from consuming ‘false’ advice. 1) Throw away one-liners (AKA test your assumptions) In today’s content-shocked world, we want bite-sized, re-tweetable & catchy one…

    {grow}- 15 readers -
  • 3 Little-Known Ways to Use Content Marketing for Client Education

    … to be irked with yourself rather than the client. We get so caught up in using content marketing for educating prospects and leads that we’ve forgotten how powerful it can be for client education. Mark Schaefer recently wrote about leveraging content marketing for leads versus loyalty. This is about loyalty. Use these three little-known ways to use…

    {grow}in Content- 19 readers -
  • Keeping your content promise, even when it hurts

    … in this information-dense world, trust is a legitimate point of differentiation for the simple reason is that it is so rare. How may companies are willing to step up and say to you: “I will never let you down.” An airline? Ha! The cable company? Probably not. But for my blog and my content, this is something that is under my control. I can do my best to uphold my…

    {grow}in Content- 17 readers -
  • Click Bait Be Gone: How User-Focused Content Has Changed Engagement Expectations

    We’ll just come right out and say it – click-bait content doesn’t work anymore, and consumers are sick of it. Over the last ten years, social content has evolved alongside user expectations and the sheer volume of content production. Today, a demand for entertainment and education has been balanced with a need for transparency and value.

    ZOG Digital Blog- 15 readers -
  • Teaching Digital Rookies Content Marketing Best Practices

    …—they just don’t fully understand the power and scope of content marketing as it exists today. Because of that, I find myself in a situation I’ve never encountered before: Educating digital rookies about content marketing best practices and the standards that dictate them. This situation isn’t an uncommon one. Whether working for an agency…

    Relevancein Content- 21 readers -
  • 4 Branded Content Lessons From a Content Cancellation

    … Image via Wistia.com Editor’s note: In his new column for Chief Content Officer Magazine, Andrew Davis is dishing out content marketing guidance to unsuspecting targets… whether they want it or not. This time, Davis serves up unsolicited advice to video hosting company Wistia, which recently canceled its regularly distributed video series…

    Content Marketing Institutein Content- 8 readers -
  • How To Produce More Quality Content, More Quickly — Practical Tips

    The practice of "content marketing" as we understand it today is still relatively young, and there are plenty of wrinkles to work out. One of the biggest issues we face is a simple question of production. Fifty-seven percent (57%) of content marketing professionals say they don't have enough time for content, and 45% struggle with producing enough content, according to the Co ...

    Nate Dame/ Marketing Land- 22 readers -
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