Content Marketing Best Practices

  • Keeping your content promise, even when it hurts

    … in this information-dense world, trust is a legitimate point of differentiation for the simple reason is that it is so rare. How may companies are willing to step up and say to you: “I will never let you down.” An airline? Ha! The cable company? Probably not. But for my blog and my content, this is something that is under my control. I can do my best to uphold my…

    {grow}in Content- 7 readers -
  • Click Bait Be Gone: How User-Focused Content Has Changed Engagement Expectations

    … We’ll just come right out and say it – click-bait content doesn’t work anymore, and consumers are sick of it. Over the last ten years, social content has evolved alongside user expectations and the sheer volume of content production. Today, a demand for entertainment and education has been balanced with a need for transparency and value. It’s…

    ZOG Digital Blogin Content How To's- 12 readers -
  • Teaching Digital Rookies Content Marketing Best Practices

    Published 22 mins ago 44 The digital marketing world is a massive echo chamber. This isn’t necessary a bad thing, tough. After all, the reason it is such an echo chamber is because there is a bonded community of professionals constantly sharing and discussing the intricacies of this always-changing practice.

    Relevance- 18 readers -
  • 4 Branded Content Lessons From a Content Cancellation

    … Image via Editor’s note: In his new column for Chief Content Officer Magazine, Andrew Davis is dishing out content marketing guidance to unsuspecting targets… whether they want it or not. This time, Davis serves up unsolicited advice to video hosting company Wistia, which recently canceled its regularly distributed video series…

    Content Marketing Institutein Content- 8 readers -
  • How To Produce More Quality Content, More Quickly — Practical Tips

    The practice of "content marketing" as we understand it today is still relatively young, and there are plenty of wrinkles to work out. One of the biggest issues we face is a simple question of production. Fifty-seven percent (57%) of content marketing professionals say they don't have enough time for content, and 45% struggle with producing enough content, according to the Co ...

    Nate Dame/ Marketing Land- 12 readers -