Content Marketing Best Practices

  • Keeping your content promise, even when it hurts

    … in this information-dense world, trust is a legitimate point of differentiation for the simple reason is that it is so rare. How may companies are willing to step up and say to you: “I will never let you down.” An airline? Ha! The cable company? Probably not. But for my blog and my content, this is something that is under my control. I can do my best to uphold my…

    {grow}in Content- 12 readers -
  • Click Bait Be Gone: How User-Focused Content Has Changed Engagement Expectations

    … With a deeper understanding of the evolution of digital content, marketers can apply the following best practices to their content strategy and increase their digital authority. Be Timely – Develop content calendars to keep production consistent and continual, and be ready to react to breaking industry news/events with quick delivery. Be Relevant…

    ZOG Digital Blogin Content How To's- 13 readers -
  • Teaching Digital Rookies Content Marketing Best Practices

    …—they just don’t fully understand the power and scope of content marketing as it exists today. Because of that, I find myself in a situation I’ve never encountered before: Educating digital rookies about content marketing best practices and the standards that dictate them. This situation isn’t an uncommon one. Whether working for an agency…

    Relevancein Content- 19 readers -
  • 4 Branded Content Lessons From a Content Cancellation

    … Image via Wistia.com Editor’s note: In his new column for Chief Content Officer Magazine, Andrew Davis is dishing out content marketing guidance to unsuspecting targets… whether they want it or not. This time, Davis serves up unsolicited advice to video hosting company Wistia, which recently canceled its regularly distributed video series…

    Content Marketing Institutein Content- 8 readers -
  • How To Produce More Quality Content, More Quickly — Practical Tips

    … to re-write or significantly edit content yourself. Constantly give your writers helpful, actionable and transferable feedback that they can apply to current and future writing projects. Attract and retain a team of A+ writers (more on that later). Always look for tasks that can be delegated — for example, proofreading for spelling/grammar…

    Nate Dame/ Marketing Landin Content- 14 readers -
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