Content Marketing Best Practices

    • 3 Little-Known Ways to Use Content Marketing for Client Education

      By Brooke B. Sellas, {grow} Contributing Columnist Working in marketing means there are lots of moments for client education. “What does ‘CPC’ mean? I want 10,000 new followers this month! Why aren’t people seeing or interacting with my Facebook posts? We should delete that negative review!” Exasperated yet? I’m here to challenge you to be irked with yourself rather than the client.

      {grow}in Content- 15 readers -
  • Keeping your content promise, even when it hurts

    … in this information-dense world, trust is a legitimate point of differentiation for the simple reason is that it is so rare. How may companies are willing to step up and say to you: “I will never let you down.” An airline? Ha! The cable company? Probably not. But for my blog and my content, this is something that is under my control. I can do my best to uphold my…

    {grow}in Content- 13 readers -
  • Click Bait Be Gone: How User-Focused Content Has Changed Engagement Expectations

    … With a deeper understanding of the evolution of digital content, marketers can apply the following best practices to their content strategy and increase their digital authority. Be Timely – Develop content calendars to keep production consistent and continual, and be ready to react to breaking industry news/events with quick delivery. Be Relevant…

    ZOG Digital Blogin Content How To's- 13 readers -
  • Teaching Digital Rookies Content Marketing Best Practices

    … how we all grow—by sharing and learning from our shared experiences. But what happens when a marketer leaves the agencies and industry forums and begins practicing content marketing in a place that is fairly new—maybe even foreign—to the concept? Recently, I started a new gig. I work with a lot of smart people who are great at what they do…

    Relevancein Content- 20 readers -
  • 4 Branded Content Lessons From a Content Cancellation

    … Image via Wistia.com Editor’s note: In his new column for Chief Content Officer Magazine, Andrew Davis is dishing out content marketing guidance to unsuspecting targets… whether they want it or not. This time, Davis serves up unsolicited advice to video hosting company Wistia, which recently canceled its regularly distributed video series…

    Content Marketing Institutein Content- 8 readers -
  • How To Produce More Quality Content, More Quickly — Practical Tips

    … enough content, according to the Content Marketing Institute. Forward-thinking digital marketing blogs and sites are overflowing with solid best practices to do content marketing well, but few address the nuts and bolts of getting it done efficiently and effectively. And so, I present to you some practical, real-life advice on how to produce more…

    Nate Dame/ Marketing Landin Content- 15 readers -
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