Content Marketing Best Practices

    • An indispensable guide to 12 possible content marketing strategies

      By Mark Schaefer The other day I saw a very fine post entitled “Writing for SEO” by my brilliant friend Andy Crestodina. But when I saw the headline of this post, I thought, “well, you don’t ALWAYS have to write for SEO. In fact, sometimes writing for SEO is exactly the wrong thing to do!” I know this might sound confusing … don’t we always want to appease Google and attrac ...

      {grow}in Content- 22 readers -
  • The right time to ignore popular marketing advice

    … entrepreneur, you can read about a successful Snapchat marketing method that resulted in massive sales. But then you copy the ‘trick’ and fall on your face. Why? Maybe because Snapchat is ultra-unpopular in Europe’s biggest economy where Facebook is still the social media king. On top of that, your ‘proven’ marketing plans can yield different…

    {grow}- 15 readers -
  • 3 Little-Known Ways to Use Content Marketing for Client Education

    … deck as client education, I’ve got three more below. Onboarding Onboarding is probably the best and most transparent place to educate your new client. We like to take this chance to underscore certain finer points (like terms and conditions from their already signed agreement) and add in education that hits those FAQs. Here’s what we include…

    {grow}in Content- 19 readers -
  • Cutting, pasting, and going to court. Know your copyright rights

    … By Kerry Gorgone, {grow} Contributing Columnist As an attorney, all I want is for my friends and colleagues to avoid legal hassles. All you want is to create effective content and score big with marketing campaigns. But the legal department keeps killing your mojo with their copyright concerns. Frustrating as this experience can be, it’s…

    {grow}- 19 readers -
  • Keeping your content promise, even when it hurts

    … in this information-dense world, trust is a legitimate point of differentiation for the simple reason is that it is so rare. How may companies are willing to step up and say to you: “I will never let you down.” An airline? Ha! The cable company? Probably not. But for my blog and my content, this is something that is under my control. I can do my best to uphold my…

    {grow}in Content- 17 readers -
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