Content Marketing Best Practices

  • Keeping your content promise, even when it hurts

    … in this information-dense world, trust is a legitimate point of differentiation for the simple reason is that it is so rare. How may companies are willing to step up and say to you: “I will never let you down.” An airline? Ha! The cable company? Probably not. But for my blog and my content, this is something that is under my control. I can do my best to uphold my…

    {grow}in Content- 10 readers -
  • Click Bait Be Gone: How User-Focused Content Has Changed Engagement Expectations

    We’ll just come right out and say it – click-bait content doesn’t work anymore, and consumers are sick of it. Over the last ten years, social content has evolved alongside user expectations and the sheer volume of content production. Today, a demand for entertainment and education has been balanced with a need for transparency and value.

    ZOG Digital Blog- 13 readers -
  • Teaching Digital Rookies Content Marketing Best Practices

    …—they just don’t fully understand the power and scope of content marketing as it exists today. Because of that, I find myself in a situation I’ve never encountered before: Educating digital rookies about content marketing best practices and the standards that dictate them. This situation isn’t an uncommon one. Whether working for an agency…

    Relevancein Content- 19 readers -
  • 4 Branded Content Lessons From a Content Cancellation

    … Image via Wistia.com Editor’s note: In his new column for Chief Content Officer Magazine, Andrew Davis is dishing out content marketing guidance to unsuspecting targets… whether they want it or not. This time, Davis serves up unsolicited advice to video hosting company Wistia, which recently canceled its regularly distributed video series…

    Content Marketing Institutein Content- 8 readers -
  • How To Produce More Quality Content, More Quickly — Practical Tips

    … professionals you have already introduced to the processes and culture of the organization.) Communicate Content Goals Clearly With Every Team Member, Especially The Writer It's amazing how easy it is to develop a clear content strategy with well-defined goals only to never communicate those goals to the team or individuals doing the great work…

    Nate Dame/ Marketing Landin Content- 13 readers -
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