Content Marketing Best Practices

  • Keeping your content promise, even when it hurts

    … serve Google first, or customers first? Ultimately, what is the promise that exists between you, your reader, and your content? Are you committed to uphold that trust every day, even when it hurts? Illustration courtesy FlickrCC and purplejavatroll The post Keeping your content promise, even when it hurts appeared first on Schaefer Marketing…

    {grow}in Content- 12 readers -
  • Click Bait Be Gone: How User-Focused Content Has Changed Engagement Expectations

    … With a deeper understanding of the evolution of digital content, marketers can apply the following best practices to their content strategy and increase their digital authority. Be Timely – Develop content calendars to keep production consistent and continual, and be ready to react to breaking industry news/events with quick delivery. Be Relevant…

    ZOG Digital Blogin Content How To's- 13 readers -
  • Teaching Digital Rookies Content Marketing Best Practices

    …—they just don’t fully understand the power and scope of content marketing as it exists today. Because of that, I find myself in a situation I’ve never encountered before: Educating digital rookies about content marketing best practices and the standards that dictate them. This situation isn’t an uncommon one. Whether working for an agency…

    Relevancein Content- 19 readers -
  • 4 Branded Content Lessons From a Content Cancellation

    … Image via Wistia.com Editor’s note: In his new column for Chief Content Officer Magazine, Andrew Davis is dishing out content marketing guidance to unsuspecting targets… whether they want it or not. This time, Davis serves up unsolicited advice to video hosting company Wistia, which recently canceled its regularly distributed video series…

    Content Marketing Institutein Content- 8 readers -
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