Content Marketing Best Practices

    • New Research Answers: Is Content Marketing Sustainable?

      By Steve Rayson, Director, BuzzSumo Is content marketing sustainable? This is the question Mark Schaefer posed in his seminal “Content Shock” post in early 2014. Four years later, what does the data tell us about his predictions? On the plus side it has never been easier to research and create content, from blog posts to videos.

      {grow}in Social Content- 21 readers -
  • An indispensable guide to 12 possible content marketing strategies

    … want to appease Google and attract organic traffic? Well, it depends. I decided to create a very simple guide to clarify and simplify your content marketing strategies based on your business goals and the type of content that can best achieve those goals. Ready? First, let’s identify four common content business goals and the three basic content…

    {grow}in Content- 25 readers -
  • The right time to ignore popular marketing advice

    … of conducting my online business, I’ve learned to be more critical and practical about what really works for me. Below, I want to reveal the two majors marketing lessons I’ve learned from consuming ‘false’ advice. 1) Throw away one-liners (AKA test your assumptions) In today’s content-shocked world, we want bite-sized, re-tweetable & catchy one…

    {grow}- 16 readers -
  • 3 Little-Known Ways to Use Content Marketing for Client Education

    … to be irked with yourself rather than the client. We get so caught up in using content marketing for educating prospects and leads that we’ve forgotten how powerful it can be for client education. Mark Schaefer recently wrote about leveraging content marketing for leads versus loyalty. This is about loyalty. Use these three little-known ways to use…

    {grow}in Content- 19 readers -
  • Cutting, pasting, and going to court. Know your copyright rights

    … By Kerry Gorgone, {grow} Contributing Columnist As an attorney, all I want is for my friends and colleagues to avoid legal hassles. All you want is to create effective content and score big with marketing campaigns. But the legal department keeps killing your mojo with their copyright concerns. Frustrating as this experience can be, it’s…

    {grow}- 22 readers -
  • Keeping your content promise, even when it hurts

    … in this information-dense world, trust is a legitimate point of differentiation for the simple reason is that it is so rare. How may companies are willing to step up and say to you: “I will never let you down.” An airline? Ha! The cable company? Probably not. But for my blog and my content, this is something that is under my control. I can do my best to uphold my…

    {grow}in Content- 17 readers -
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