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… Following the success of my first PR Warrior Content Marketing Bootcamp in July, I thought I’d saddle up again! My next bootcamp event will be held in Melbourne on the morning of Friday, October 3. We’ll be covering: MAKING SENSE OF CONTENT MARKETING: What is it, and why has it all of a sudden become hugely popular? And where does social…
Content marketing is the current buzz phrase, but don’t let that put you off! Conceptually speaking, content marketing has been with us since the late 1800s when John Deere Tractors custom-published a magazine with the goal of helping farmers become better farmers and business people. But two fundamental shifts in recent times have combined to ensure content marketing’s time ...