Content Marketing Budget

  • 4 Steps Marketers Can Take Towards Increasing Their Digital Marketing Budget

    Raise your hand if you’ve ever encountered a situation like the one described below: It’s time again for your annual marketing budget meeting. You’re confident that what you’ve put together is going to knock the leadership team’s socks off. You begin rocking through your amazing slide deck, chock full of powerful data points such as the number of Facebook Likes and banner ad clicks.

    TopRank®- 21 readers -
  • How to Get a Bigger Content Budget in 2015

    … wishful thinking. Research from the Content Marketing Institute suggests the most effective marketers are the ones with the most resources. The most effective B2C marketers allocate 29 percent of their marketing budget on content, while the least effective allocate only 17 percent. In B2B, the difference is more drastic, with the most effective…

    Celine Roque/ The Content Strategistin Content How To's- 27 readers -
  • The Secret To Stretching Your Content Marketing Budget

    … their shopping before they reach out to you according to Forrester Research. The problem: Many marketers need more content marketing budget due to content marketing’s recent explosive growth. Businesses haven’t aligned their content marketing budgets with their current content needs. Businesses view content marketing as a separate marketing activity…

    Heidi Cohen/ Heidi Cohenin Content- 26 readers -
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