Content Marketing Budget

  • 4 Steps Marketers Can Take Towards Increasing Their Digital Marketing Budget

    … of Facebook Likes and banner ad clicks. Everything seems to be going great, and you know that this is the year you’ve finally proven the value of digital marketing and will win more budget. This means more budget to create additional content, place more ads and maybe even hire a great agency to help augment internal marketing efforts. “Sure…

    TopRank®in Paid Search- 26 readers -
  • How to Get a Bigger Content Budget in 2015

    … the toughest task for today’s content marketers. “The biggest challenge is when agencies fail to demonstrate how the money already being spent is helping to impact the client’s bottom line,” says Paul Roetzer, CEO of digital marketing agency PR 20/20 and author of The Marketing Performance Blueprint. “It’s hard to request budget increases when you…

    Celine Roque/ The Content Strategistin Content How To's- 34 readers -
  • The Secret To Stretching Your Content Marketing Budget

    40 Content Marketing Tips To Extend Your Content & Reach Content marketing is white hot! Over 90% of marketers plan to use content marketing according to Content Marketing Institute and Marketing Profs. It’s a no brainer since prospects trust content and use it in the early phases of their purchase process before they contact your firm! To get into their consideration set, ...

    Heidi Cohen/ Heidi Cohen- 35 readers -
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