Content Marketing Budget

  • Content Marketing Strategy: When ignorance is bliss

    … to find out how the content marketing teams are structured. You’ll want to find a strategist who isn’t influenced by production quotas. You certainly don’t want a strategist who earns commission on the back of content creation. You want them ignorant about things like customer budgets and not pressured to make recommendations to keep their business…

    Sarah Mitchell/ Lush Digitalin Content- 14 readers -
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