Content Marketing Budget

  • 4 Steps Marketers Can Take Towards Increasing Their Digital Marketing Budget

    … CEO’s don’t live and breathe digital marketing. They may not be aware that 83% of B2B marketers have a content marketing strategy in place. Or that there are 350 million users on LinkedIn. Set the stage by letting them know what is going on in the industry. Keep in mind however that all the 3rd party research in the world won’t lead to an increase…

    TopRank®in Paid Search- 29 readers -
  • How to Get a Bigger Content Budget in 2015

    … wishful thinking. Research from the Content Marketing Institute suggests the most effective marketers are the ones with the most resources. The most effective B2C marketers allocate 29 percent of their marketing budget on content, while the least effective allocate only 17 percent. In B2B, the difference is more drastic, with the most effective…

    Celine Roque/ The Content Strategistin Content How To's- 39 readers -
  • The Secret To Stretching Your Content Marketing Budget

    … their shopping before they reach out to you according to Forrester Research. The problem: Many marketers need more content marketing budget due to content marketing’s recent explosive growth. Businesses haven’t aligned their content marketing budgets with their current content needs. Businesses view content marketing as a separate marketing activity…

    Heidi Cohen/ Heidi Cohenin Content- 38 readers -
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