Content Marketing Budget

  • Content Marketing Strategy: When ignorance is bliss

    … Writing a content marketing strategy requires knowledge and skill. A truly great content marketing strategy also requires ignorance. If you’re embarking on a content initiative, you’ll want to know when ignorance is bliss and when it isn’t. You’ll save money and get a better return on your efforts. We write a lot of content marketing strategies…

    Sarah Mitchell/ Lush Digitalin Content- 14 readers -
  • 4 Steps Marketers Can Take Towards Increasing Their Digital Marketing Budget

    … of Facebook Likes and banner ad clicks. Everything seems to be going great, and you know that this is the year you’ve finally proven the value of digital marketing and will win more budget. This means more budget to create additional content, place more ads and maybe even hire a great agency to help augment internal marketing efforts. “Sure…

    TopRank®in Paid Search- 29 readers -
  • How to Get a Bigger Content Budget in 2015

    … marketers demonstrate how every dollar is spent and ensure every campaign has a primary key performance indicator. Be transparent While running tests and gathering outside data often help make the case for new, innovative projects, expanding upon existing programs depends upon demonstrating what worked (yup, with more data), as well as what did not. “You…

    Celine Roque/ The Content Strategistin Content How To's- 40 readers -
  • The Secret To Stretching Your Content Marketing Budget

    … their shopping before they reach out to you according to Forrester Research. The problem: Many marketers need more content marketing budget due to content marketing’s recent explosive growth. Businesses haven’t aligned their content marketing budgets with their current content needs. Businesses view content marketing as a separate marketing activity…

    Heidi Cohen/ Heidi Cohenin Content- 39 readers -
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