Content Marketing Budget

  • 4 Steps Marketers Can Take Towards Increasing Their Digital Marketing Budget

    … of Facebook Likes and banner ad clicks. Everything seems to be going great, and you know that this is the year you’ve finally proven the value of digital marketing and will win more budget. This means more budget to create additional content, place more ads and maybe even hire a great agency to help augment internal marketing efforts. “Sure…

    TopRank®in Paid Search- 21 readers -
  • How to Get a Bigger Content Budget in 2015

    … wishful thinking. Research from the Content Marketing Institute suggests the most effective marketers are the ones with the most resources. The most effective B2C marketers allocate 29 percent of their marketing budget on content, while the least effective allocate only 17 percent. In B2B, the difference is more drastic, with the most effective…

    Celine Roque/ The Content Strategistin Content How To's- 29 readers -
  • The Secret To Stretching Your Content Marketing Budget

    … their shopping before they reach out to you according to Forrester Research. The problem: Many marketers need more content marketing budget due to content marketing’s recent explosive growth. Businesses haven’t aligned their content marketing budgets with their current content needs. Businesses view content marketing as a separate marketing activity…

    Heidi Cohen/ Heidi Cohenin Content- 27 readers -
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